La galerie Instagram de Kylie, alias This Little Lion révèle de très jolies compositions minimalistes, combinant pétales de fleurs, sucreries et couleurs pastel. Ces délicates mises en scènes figurent parmi de très beaux clichés de paysages naturels, reflet d’une vie paisible et détendue.
(TrendHunter.com) Since coconut water has become a multi-million dollar industry, dozens of alternative water beverages are popping up in the hopes of getting slice of the same success.
Some of the most unusual…
O Windows 10, a mais nova versão do sistema operacional da Microsoft, está quase chegando. Seu lançamento oficial acontece no dia 29 de julho e até lá a Microsoft planeja mostrar um pouco dos bastidores de como seu desenvolvimento aconteceu. E isso inclui itens que normalmente não dão muito trabalho, como o papel de parede […]
> LEIA MAIS: Veja como o papel de parede do Windows 10 foi criado
Post originalmente publicado no B9
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Rattling Stick has signed Scandinavian directing collective Traktor to its roster in the U.K. and U.S. Traktor, previously signed to Partizan, is behind music videos and commercials including Basement Jaxx’s, “Where’s your Head At?” as well as Heineken’s “The City,” Three’s “Sing it Kitty” and the “Booking.com” series. The group comprises five directors: Mats Lindberg, Sam Larsson, Pontus Lowenhielm, Patrik von Krusenstjerna and Ole Sanders, and two producers, Richard Ulfvengren and Rani Melendez. The L.A.-based group has twice been named the most-awarded commercial directors in the world by the Gunn Report. Their awards include an Emmy for FedEx’s “Sticks” and two Grand Prix at Cannes, for Diesel Jeans and Fox Sports.
“American Pyscho” author Brett Easton Ellis has joined the directorial roster of new production company The Devil You Know, launched by executive producers Simon Wallon and Don Block. The company, whose roster also includes directors Ben Younger, Bo Mirosseni and Alex Hanson, will be a sister company to Gartner and Kiss & Kill, which Block and Wallon will continue to run respectively. The company will be engaged in traditional production and as well as new-media content, series and long-form project. Easton Ellis embarked on a directorial career a year ago. After completing a series of short films at Prettybird, he wrote and directed a short brand film for Persol out of Publicis Paris and L’Ecurie for Wallon and Kiss & Kill. He is currently working on creative for his next branded short.
“If you were a brand, what brand would you be?”
That was a question Monica Lewinsky said she was asked a few years back during a job interview. “When you’re Monica Lewinsky, that’s a loaded fucking question,” she said during the opening lines of her talk at the Cannes International Festival of Creativity on Thursday, noting that she was a brand in major crisis back in the late ’90s — one from which she almost didn’t bounce back.
Ms. Lewinsky said that her affair in 1998 with then-president Bill Clinton sealed her fate as “patient zero,” the first person to be publicly shamed and ostracized online on a massive, global scale. This scandal, she said, was “brought to you by the digital revolution.”
Snapchat founder Evan Spiegel came to the Cannes Lions festival with a fittingly short message that he hopes won’t disappear from advertisers’ minds after 10 seconds. He promoted 3V advertising — “vertical video views.” He makes a strong case, but he’ll still lose out to another model.
Spiegel gave a command performance, and not just to a full house of 3,000 delegates at the Cannes conference hall. If you really want to appreciate Spiegel’s message, watch his video on your smartphone. It doesn’t take long — I’ll wait.
Now, here’s the pop quiz: Did you watch the video vertically or horizontally? If you’re like me, there’s little you do on your phone horizontally, though I make an exception for Marvel’s Contest of Champions game. Viewed vertically, Snapchat’s video is perfectly framed. I even wondered at first if Snapchat was hosting the video itself to make a point to advertisers.
A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact information so that the marketer can keep in contact with them and try to make them a customer. Now Facebook’s going to make it easier for marketers to collect that contact information.
Facebook is starting to test a new mobile ad format called “lead ads” that marketers can use to ask people to sign up for email newsletters or a request a call for a price estimate. Facebook began testing these new ads in February and is running them with a “few dozen advertisers” around the world, said Facebook’s head of product marketing for direct-response advertising Maz Sharafi.
These are the types of forms that marketers may already feature on their sites but molded into a Facebook mobile ad and with a twist: Facebook will automatically fill out the forms with information from people’s Facebook profiles, such as their names and email addresses.
Michael Wolff’s latest book is a thoughtful essay on the state of the cultural and financial wars besieging the media industry.
by
From Adbusters #120: Manifesto for World Revolution PT.III
Increasingly, artists have come to judge their own success through money, too.
This is the reason today that we feel the genre writer’s cry “I sold millions” so powerfully, even though in truth it can say little about the art form other than ”it sold millions.“ Changing disciplines, if we take this commoditization of art to its natural limit, we arrive at Damien Hirst’s diamond encrusted skull (2007). Commoditization has here become the only point. The work, such as it is, centres on its cost and value and comprises also (I would say mainly) the media storm surrounding it: the rumors that it was bought for £50m, or that Hirst himself bought it, or that he offset his tax bill by claiming diamonds as tax deductible artistic materials, or that he didn’t buy it at all, or that nobody has bought it … And so — postmodernly — on; the paradox being this: that by removing all criteria, we are left with nothing but the market. The opposite of what postmodernism originally intended.
It’s all over except for the laughter and the rose liqueur.
A few days ago we spoke to commercial director Daniel Sheppard about his Dannes Lions project, which sprung from a desire to celebrate comedy in advertising rather than, say, the perceived advancement of a given demographic or the fight against online bullying.
This morning, Sheppard announced the winners as promised on his site: 100 campaigns created by various and sundry agencies over the past two years that just happened to make him LOL.
Here is the list, which is searchable (SPOILER: it somehow contains more than one GEICO ad). Sheppard’s site is also “live-streaming” the event straight to your cubicle/phone/toilet from Dannes, France:
Those looking to turn the Dannes into a battle of egos may be disappointed to learn that the winners are not listed in any particular order–their numbers are simply for ID purposes.
Sheppard was more than a little overwhelmed by the response to his project; he tells us he received more than 700 submissions.
His quote:
Scrolling through 100 ads is a bit much, so here are three we picked at random:
Leo Burnett for Sprint, sad face:
Wieden+Kennedy New York for Southern Comfort:
…and GS&P for Sonic:
We’re told that the awards show itself went off without a glitch in Sheppard’s home and/or office; unfortunately, no intimate moments were caught on film.
Now argue amongst yourselves about who won and who SHOULD HAVE won. Unless you have more important things to do.
Pitch created the first ever video ads for Citrix Sharefile in its new campaign for the secure file sharing and transfer service, with a series of spots featuring some rather unprofessional behavior.
In “Dr. Looselips,” which runs in both 15 and 30-second iterations, this comes in the form of a doctor who addresses his patients by their ailments. This is much to the chagrin of patients waiting to be seen for foot fungus and constipation, who reluctantly reply when the doctor calls them out of the waiting room. Other 15-second spots follow a similar formula with “The Tactless Attorney” and a businessman with a pen that doesn’t exactly inspire confidence. The takeaway comes in the form of the question, “You wouldn’t do business like this, why share file like this?” followed by a call to “make a professional impression” with the service. While unlikely to elicit any belly laughs, the attempts at humor are welcome for such a dry category, however their connection to the service’s benefits are illustrated better in some ads than others.
Credits:
AGENCY: PITCH
Chief Creative Officer: Xanthe Wells
President: Rachel Spiegelman
CFO/COO: Pej Sabet
Chief Strategy Officer: Sara Bamossy
Associate Creative Director: Brian Farkas
Associate Creative Director: Tylynne McCauley
Management Supervisor: Tyler Lesch
Jr. Strategist: Lexi Whelan
CLIENT:
Catherine Harrell – Director of Marketing
John Benson – Associate Creative Director
Hudson Haines – Creative Lead
PRODUCTION:
Production Company: Myriad Media
Director: Fabian Marquez
Producer: Shawn Lamons
Director of Photography: Kent Willard
Editor: Daniel Cook
Sound Design: Daniel Cook
Music: Daniel Cook
Colorist: Marshall Alderman
Camera Operator: Holt Menzies
Camera Operator: Rob Russell
Assistant Camera: Jon Pfundstein
Assistant Camera: Kyle Messina
Script Supervisor: Spike Hoban
Gaffer: Matt Hedt
Electrician: Ish Abdelkhalek
Key Grip: Walker Anderson
Grip: Tony Holderfield
Audio Technician: Brooks Lester
DIT/ 2nd AC: Sam Kim
PA: Chandler Cearley
PA: Kristen Riveria
Make up/Stylist: Amy Hendrix
Set Design: Sarah Costello (PropTarts, Inc.)
Set Design PA: Krystle Bugarin
Location Scout: Carlene Cearley
Une vingtaine d’animateurs thaïlandais on choisi de rendre hommage à l’emblématique studio d’animation Ghibli, fondé en 1985 par les célèbres réalisateurs japonais Hayao Miyazaki et Isao Takahata. Dans une vidéo de deux minutes, ils ont sélectionnés vingt animations parfaitement choisies, retraçant les différents styles produit par le studio.
(TrendHunter.com) A Canadian company called ‘Toboggan Design’ recently developed an ingenious photo framing system that allows you to hang your pictures without the use of a hammer, hooks or even a level….
(TrendHunter.com) The Spell and the Gypsy Collective is known for its feminine and youthful fashion. Taking a decidedly bohemian turn this season, its latest lookbook is captured on location in the middle of a desert,…
It’s not every day you see a top agency executive dressed in drag, let alone as Kim Kardashian. But Cannes can be a place where people let loose. Attendees who went to Jeff Goodby and Rich Silverstein’s panel on Thursday afternoon — marking their first time together at Cannes — did. The duo started their talk “What if they never die?” with an intro video made up of a series of clips from the agency’s holiday videos, which generally are spoofs on celebrities, movies and songs. In the video, the two dress up as and sing songs by Sonny and Cher, Hall & Oates and a topless Kim Kardashian for a spoof on Kanye West’s music video “Bound 2.”
Watch the video below:
72andSunny takes on the “processed cheese product” known as American cheese in a new campaign for Tillamook, even going so far as to create a petition asking for the “American” to be taken out of the product’s name.
Abraham Lincoln, riding a bear and deriding an orange slice of American cheese in a single plastic package (an obvious stab at Kraft Singles) asks, “Would our forefathers have allowed a processed cheese product to take our country’s name?” He answers his own question in the negative, affirming that you shouldn’t either. Obviously, the petition is not serious and serves to promote the superiority of Tillamook’s products while undermining competition from giants like Kraft. At the end of the spot, Lincoln suggests the country adopt Tillamook’s cheddar instead of the lackluster, processed junk bearing the country’s name. In addition to the spot, there are a pair of print ads declaring “American Cheese is Un-American!” over images of George Washington riding a bald eagle, surrounded by fire, and Betsy Ross surfing on a shark. The effort acts as an extension of the agency’s “Dairy Done Right” campaign for the brand, arriving as consumers are anticipating upcoming Fourth of July cookouts.
“We wanted to bring up the issue of real vs. unreal food at a culturally relevant moment, like when people are shopping for and celebrating a holiday,” John Russell, Tillamook’s chief marketing officer, told Mashable. “They may not realize what processed cheese is, but we want them to think about it. And we believe something called American should be 100% natural, and American cheese is definitely not.”
L’artiste américain Tim Doyle rend hommage aux lieux emblématiques des films célèbres en les réinterprétant dans de superbes illustrations et en reprenant l’univers caractéristique de chaque long-métrage. De Star Wars à Pulp Fiction en passant par Fight Club, l’illustrateur nous remémore ces endroits fréquentés par les personnages principaux de ces productions cinématographiques.
Star Wars.
Spirited Away (Le Voyage de Chihiro).
Pulp Fiction.
Lord of the Rings.
Harry Potter.
The Royal Tenenbaums.
Fight Club.
Ghost Busters.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
