Hasta La Creative!

Sid Lee’s Amsterdam and New York offices teamed up on a new campaign for Absolut, including a 30-second broadcast spot and online ad featuring new music by electronic duo Empire of the Sun.

The 30s-econd anthem ad, which launches today, collects footage from “Absolut Nights” events last year in cities such as New York, Berlin, Sao Paolo and Johannesburg. Directed by Melina Matsoukas, the nightlife footage is paired to a fairly run of the mill anthem voicover saying, “Every night we’re searching for something…something different…something unforgettable.” The spot sees Sid Lee targeting a millenial crowd for the brand (some may say too transparently), but ultimately comes across as forgettable. Absolut’s online “short film,” meanwhile is essentially a branded music video for Empire of the Sun’s new track (following a brief narrative intro tying it to campaign themes). More memorable is the brand’s limited edition Absolut Spark bottle, a clever gimmick which “gives consumers the ability to shine a new light on their nightlife rituals for up to eight hours” via pressing a switch on the bottom of the bottle turning on a light.

“At Absolut, we believe in a world where there’s no such thing as a ‘standard’ night out,” Joao Rozario, vice president of marketing at Absolut, told Adweek. “By infusing the unexpected into the ordinary, ‘Absolut Nights’ aims to inspire nightlife lovers to use the night as their canvas to explore what the future of nightlife looks like.”

Credits:

Client: Absolut Vodka, Pernod Ricard USA
Agency: Sid Lee Amsterdam & Sid Lee New York
Managing Partner: Eric Alper
Executive Creative Director: Daniel Chandler & James Yeats-Smith
Creative Team: Maclean Jackson, Roeben Beddeleem, Eoin Mclaughlin & Thomas Glover
Group Account Director: Emily Creek
Account Director: Amy Manganiello
Production Management Director: Melanie Bruneau and Dave Isaac
Head of Strategy: Simon Wassef
Strategy Director: Nicola Davies
Editor: Thomas Schenk
Director:  Melina Matsoukas
Production Team: Jimmy Lee & Sid Lee Entertainment
Production Partners: Prettybird, Vice, O’mage, StudioNOW
Public Relations: Weber Shandwick

AlmapBBDO celebrates Getty Images’ 20th birthday with this fun campaign that looks at how four famous people—Scarlett Johansson, Prince William, Serena Williams and Bill Clinton—have changed in appearance, using Getty photos of them over those 20 years.

There are 111 photos of each of them, but that’s actually just a tiny fraction of what’s available on Getty. For example, the agency had to comb through 32,246 photos of Clinton to choose the ones for his ad. Once chosen, the photos were arranged chronologically, showing the transformations in each of the four figures.

“The idea of depicting the passage of those 20 years through the images of globally relevant celebrities gave us the opportunity to not only observe the changes they underwent, but also provided a creative glimpse at what was going on in the world during that time, with the certainty that we were present during all the important moments across these two decades,” says Renata Simões, marketing and content manager at Getty Images in Brazil.

See the ads below. Click to enlarge.

CREDITS
Client: Getty Images
Project: 20 Years
Agency: AlmapBBDO
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: André Gola, Benjamin Yung Jr., Marcelo Nogueira, Pernil
Art Director:  Andre Sallowicz
Copywriter: Daniel Oksenberg
Photographer: archive Getty Images
Art Buyer: Teresa Setti, Ana Cecília Costa
Client Services: Cristina Chacon, Daniela P. Gasperini
Media: Flavio De Pauw, Patrícia Moreton
Advertiser’s Supervisor: Renata Simões, Susan Smith Ellis, Carmen Cano

In response to its last-place finish in the seasonal ratings race, Fox has shaken up its prime-time schedule like a balky Etch A Sketch, revamping Tuesday nights altogether while adding new dramas on Mondays and Wednesdays.

While the one-hour Tuesday comedy block has survived, it is being moved back to the 8 p.m. slot and will be populated by two new single-cams. Starring “Full House” vet John Stamos as a selfish single guy who discovers that he’s a father — cue the sound of a needle scratching a record — and a grandfather at the same time, “Grandfathered” will be paired with the Rob Lowe legal comedy “The Grinder.”

Conspicuous by its absence on fall Tuesdays is “New Girl”; the Season 5 premiere of the Zooey Deschanel vehicle has been shuttled to January, where it will be paired with the new ensemble comedy “The Guide to Surviving Life.”

Continue reading at AdAge.com

It’s party season for the media and marketing community in Manhattan, home to weeks of lavish NewFronts and upfront events where TV networks, digital startups and old-school publishers pitch their shows and digital-video series to advertisers.

But at the same time a far less flashy medium is capturing the attention of media execs: email. An email newsletter called TheSkimm, for example, is reaching young women by delivering the day’s news in a breezy conversational way, like your friend telling you what’s happening in the world.

“They’re killing it among that demo,” one high-ranking digital-media executive told me recently.

Continue reading at AdAge.com

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Norma

Create Without Limits.

Advertising Agency:DDB Latina, Guaynabo, Puerto Rico
Chief Creative Officer:Enrique Renta
Creative Director:Santiago Cuesta
Associate Creative Director:Ricardo Uribe
Art Director:Jesse Echevarria, Luis Figueroa
Copywriter:Luis Romero
Illustrator:Juan Gabriel Lopez

Pensés et développés par Imperial Interiors à Dubaï, ces sols de salle de bain en époxy plongent littéralement la personne qui entre dans un univers aquatique fait d’eaux turquoises et d’animaux sous-marins. Très utilisé pour les hôtels, ce type d’installation trompe l’oeil connaît de plus en plus de succès auprès des particuliers.

Film
Carlsberg

For many years Carlsberg have supported soccer. From the Danish pro league to the Danish national team and international clubs such as Liverpool. Now Carlsberg have decided to make a tribute, in a film, to those people that have been a big part of making soccer what it is today – the fans. The film is a true tribute to them, the passion and happiness that is ignited when people get together for something they are really dedicated to.

Advertising Agency:Yellow, Copenhagen, Denmark
Production Company:Uitch Iscratch

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Miami Ad School/Espm

Yes. You will get paid for doing this.

Advertising Agency:F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Executive Creative Director:Fabio Fernandes, Eduardo Lima
Creative Director:Pedro Prado, Rodrigo Castellari
Creation:Rodrigo Adam, Igor Cabo
Rtvc:Victor Alloza, Renato Chabuh, Fernanda Sousa, Maira Massullo, Rafael Paes
Service:Marcello Penna, Ricardo Forli, Charis Carelli
Media:Fábio Freitas, André Cais
Planning:José Porto, Felipe Santini
Art Director:Marines Mencio
Account Management:Dani Scalice, Lígia Grammont, Luisa Paiva
Art Buyer:Edna Bombini
Photography:Zarella Neto
Illustration:Fabio Vido
Graphic Production:Jomar Faria, Leandro Ferreira, Guilherme Gaggl

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Smart

New smart fortwo. Still only 2.69m.

Advertising Agency:CLM/BBDO, Paris, France
Executive Creative Director:Matthieu Elkaïm
Creative Director:Eric Pierre
Art Director:Anthony Lietart
Copywriter:Sebastien Duhaud
Photographer:Alex Murphy
Account Director:Severine Autret

Mr. Cavanagh, a prominent figure on Wall Street, will succeed Michael Angelakis, Comcast’s C.F.O. since 2008.