Voici une sélection de photos provenant de différentes séries réalisées par la photographe italienne Arianna Lago. Pour la plupart prises lors de voyages au bout du monde, la photographe capture aussi bien l’architecture locale que la nature luxuriante et nous offre un joli panorama de couleurs estivales.
And still clicking.
Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Art Director: Andre Sallowicz
Copywriter: Daniel Oksenberg
Photo: Getty Images
Art Buyers: Teresa Setti, Ana Cecília Costa
Producer: José Roberto Bezerra
Account Services: Cristina Chacon, Daniela P. Gasperini
Media: Flavio De Pauw, Patrícia Moreton
And still clicking.
Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Art Director: Andre Sallowicz
Copywriter: Daniel Oksenberg
Photo: Getty Images
Art Buyers: Teresa Setti, Ana Cecília Costa
Producer: José Roberto Bezerra
Account Services: Cristina Chacon, Daniela P. Gasperini
Media: Flavio De Pauw, Patrícia Moreton
And still clicking.
Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Art Director: Andre Sallowicz
Copywriter: Daniel Oksenberg
Photo: Getty Images
Art Buyers: Teresa Setti, Ana Cecília Costa
Producer: José Roberto Bezerra
Account Services: Cristina Chacon, Daniela P. Gasperini
Media: Flavio De Pauw, Patrícia Moreton
And still clicking.
Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Art Director: Andre Sallowicz
Copywriter: Daniel Oksenberg
Photo: Getty Images
Art Buyers: Teresa Setti, Ana Cecília Costa
Producer: José Roberto Bezerra
Account Services: Cristina Chacon, Daniela P. Gasperini
Media: Flavio De Pauw, Patrícia Moreton
B-to-b media and information revenue reached $27.6 billion last year, up 3.3% over 2013 and reaching its highest point since 2008, according to the Business Information Network (BIN) report released Friday by the Association of Business Information and Media Companies (ABM).
The BIN report measures four sources of revenue within the b-to-b media and information industry: print advertising, digital advertising, events and data (including business information products and database services).
The ABM is a division of the Software and Information Industry Association, an association representing the software and digital content industries.
It’s no secret that bourbon and the Kentucky Derby go hand-in-hand.
During this year’s Derby broadcast on May 2, spirits brand Brown-Forman/Woodford Reserve brought its specially crafted Derby bottles to life at Churchill Downs in an ad from Fallon.
The spot, aptly dubbed “Bottle Run,” features animated Woodford Reserve bottles having their own battle on the racetrack. In turn, the ad honors not only Woodford’s status as the official bourbon of the Kentucky Derby but its longtime affiliation with other racing events like the Preakness and Belmont.
Now all we need is a dapper hat a mint julep and we’re good to go.
There’s also a little making-of clip that features equine artist Carole Andreen-Harris (maker of the 2015 Kentucky Derby Woodford Reserve bottles) here.
Agency: Fallon Worldwide
Chief Creative Officer: Jeff Kling
Creative Director: Jason Bottenus
Art Director: Joe Johnson
Copy Writer: Charlie Kuhn
Director of Production: Andrew Koningen
Managing Director: David Sigel
Account Supervisor: Jordan Rossman
Planning Director: Chad Koehnen
Production Company: MJZ
Director: Nicolai Fuglsig
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Betsy Oliver
Cinematographer: Alwin Kuchler
Art Director: Dan Griffin
Editorial / VFX / Color / Finishing: The Mill NY
Editor: Ryan McKenna
2D Lead: Kyle Cody
2D assist: Yoon-sun Bae
3D lead: Andres Eguiguren
3D Modeler: Tim Kim
3D Lighting: Raymond Leung
Colorist: Fergus McCall
Executive Producer: Melanie Wickham
Producer: Dan Love
Music: tonefarmer
Ray Loewy, Composer
Liz Higgins, Executive Producer
Sound: Sound Lounge
Record: Tom Jucarone
Mix: Peter Holcomb
Producer: Kimberly Reid
DDB has uploaded what it claims is the first fake erotic video on Pornhub. The video starts off porny and then morphs into a (still NSFW) PSA from the Alcázar Gynecology Institute, showing men how to perform a breast exam on their wives or girlfriends.
Traditional ads targeting women simply aren’t working, DDB says. And the agency points out that the potential reach of this approach is impressive—given Pornhub’s sizable audience and the fast that 94.73 percent of men watch porn online, according to research. (What portion of those don’t mind being tricked into watching else is another matter.)
And of course, there’s the further problem that this campaign blatantly sexualizes breast cancer, which is an approach many cancer activists despise.
Check out the case study below, which is NSFW. What do you think of the strategy here?
Via Adeevee.
CREDITS
Client: Alcázar Gynecology Institute
Agency: DDB, La Paz, Bolivia
Co-founder & CCO: Henry Medina
Co-founder & CEO: Emanuelle Medina
Head of Art: Christian Morales
Copywriter: Henry Medina
Producer Company: Rebeca
Director: Miqy de la Barra
Executive Producer: Alejandro Noriega
Music & Sound Company: Vinylo Sound
Music & Sound Designer: Ricardo Núñez
Advertising Agency: Network BBDO, South Africa
Executive Creative Director: Brent Singer, Jenny Glover, Brad Rielly
Art Director: Heidi Kasselman
Copywriter: Safaraaz Sindhi
Agency Producer: Caroline Switala
Account Executive: Amber Mackeurtan
Norwegian upstart and producer of extremely comfortable underwear Comfyballs, have enjoyed success based on great products. But the US Patent office would not allow for the name because it was obscene containing the word “balls”. So we created the website fightforyourballs.com and asked people whether they agreed or not. And to the point of balls being obscene, we made an ad with dangling balls to find out whether that was true. We think not! They’re rather majestic. YouTube banned the film in 24 hours but only after it had attracted more than 100.000 views! And of course the press around the world picked up on it.
Advertising Agency: Futatsu Industries, Oslo, Norway
Creative Director / Copywriter: Aris Theophilakis
Director: Andreas Lisberg
Producer: Hugo Føsker
Production Company: Fantefilm
Published: April 2015
Expand your english. Expand your world.
Advertising Agency: Y&R, Lima, Perú
Chief Creative Officers: Christian Sánchez, Fernando Iyo
Art director: Gonzalo Paredes
Copywriter: Jim Pino
Illustrator: Carlos Palacios
Retoucher: David Vega / Midas Digital Estudio
Producer / Director: Malena Mellado
Agency Producer: Leicy Marquez
Account Director: Carla Wilson
Account Executives: Karla Whitwell, Marinés Adrianzén
Expand your english. Expand your world.
Advertising Agency: Y&R, Lima, Perú
Chief Creative Officers: Christian Sánchez, Fernando Iyo
Art director: Gonzalo Paredes
Copywriter: Jim Pino
Illustrator: Carlos Palacios
Retoucher: David Vega / Midas Digital Estudio
Producer / Director: Malena Mellado
Agency Producer: Leicy Marquez
Account Director: Carla Wilson
Account Executives: Karla Whitwell, Marinés Adrianzén
Advertising Agency: Adam&Eve DDB, London, UK
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Directors: Ivan Pols, Laurent Simon, Aidan McClure
Copywriter: Eduardo Balestra
Art Director: Henry Westcott
Head of Design: Alex Fairman
Designer: Paul Reddington
Creative Producer: Jon Marshall
Planner: Sarah Carter
Photographer: Kevin Summers
Retoucher: Dan Jackson
Advertising Agency: Adam&Eve DDB, London, UK
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Directors: Ivan Pols, Laurent Simon, Aidan McClure
Copywriter: Eduardo Balestra
Art Director: Henry Westcott
Head of Design: Alex Fairman
Designer: Paul Reddington
Creative Producer: Jon Marshall
Planner: Sarah Carter
Photographer: Kevin Summers
Retoucher: Dan Jackson
Advertising Agency: Adam&Eve DDB, London, UK
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Directors: Ivan Pols, Laurent Simon, Aidan McClure
Copywriter: Eduardo Balestra
Art Director: Henry Westcott
Head of Design: Alex Fairman
Designer: Paul Reddington
Creative Producer: Jon Marshall
Planner: Sarah Carter
Photographer: Kevin Summers
Retoucher: Dan Jackson
Advertising Agency: Dim&Canzian, Brazil
Chief Creative Officer: Michele Dim D’Ippolito
Chief Media Officer: Marcio Canzian
Creative Directors: Michele Dim D’Ippolito, Bruno Cirello, Samuel Segatelli
Planner Director: Samantha Barbieri
Art Directors: Bruno Cirello, Fabio Miki
Copywriters: Samuel Segatelli, Andre Curi
Live Marketing Producer: Dito&Feito
Film Producer: Nitrato Filmes
Audio Producer: Angels
Published: January 2015
Advertising Agency: Oniria | TBWA, Paraguay
PR Agency: Viento Sur / Urban
Chief Executive Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creatives Directors: Jorge Tercarioli, Arturo Valiente ?
Creatives: Juanjo Duarte, Sergio Sevega, Matías Read, Milciades Molinas
Account Director: Ana Guanes
Planning Director: Rodrigo Weiberlen
Art Directors: Nathalie Pera, Stella Canillas
?Editor: Richard Careaga / Synchro Image
Art Direction Company: Imaginaria
Producers: Pietro Scapini?, Luis Galeano, Martín Crespo / Renovatio
Photographer: Juanjo Villamayor ?
Advertising School: Miami Ad School ESPM, São Paulo, Brazil
Art Directors: Rick Garcia, Vinícius Cabral
Copywriter: Eduardo Mergener
Advertising School: Miami Ad School ESPM, São Paulo, Brazil
Art Directors: Rick Garcia, Vinícius Cabral
Copywriter: Eduardo Mergener
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