Advertising Agency: DDB, Bolivia
Creative Director: Henry Medina
Art Director: Christian Morales
Copywriter: Henry Medina
Account Director: Emanuelle Medina
Executive Producer: Alejandro Noriega
Director: Miqy de la Barra
Sound & Music Designer: Ricardo Núñez
Published: October 2014
(TrendHunter.com) Laurie Simmons’ ‘How We See’ image series is one part visually striking and one part disturbing thanks to eyeshadow art that makes viewers do a double take. The image series…
While the tradition may not be as entrenched as the WME Peter Luger dinner, the lox at the CBS breakfast or the inevitable horseplay in Central Park following the Fox party, Jimmy Kimmel’s lacerating set at the ABC upfront presentation has become an indispensible ritual for ad buyers, sellers and network suits.
Tuesday afternoon marked the thirteenth time the “Jimmy Kimmel Live” host took the stage at Lincoln Center’s Avery Fisher Hall, and while his jabs at ABC’s rivals were no less stinging, the comic eased up on the speaking-truth-to-power shtick. There would be no reprise of his bit from 2012, when he groused, “How many times do I have to tell you this is bullshit? This is bullshit.”
The annual reminder that buying TV means investing in shows that will fail 9 times out of 10 was absent from this year’s set; nor did Mr. Kimmel make cracks about creeping senescence in broadcast viewers or the inherent gullibility of buyers. Whether that was a function of Mr. Kimmel not wanting to pour cold water all over ABC sales chief Geri Wang’s data-intensive pitch or just a tacit acknowledgment that it’s bad business to celebrate TV’s seemingly inexorable decline to a room full of people who have other places to spend their clients’ money, is anyone’s guess.
(TrendHunter.com) The Paolo Cappello Tilta bookcase allows users to store household items on two separate sides. The freestanding bookcase is entirely open, hence its capacity to shelve objects from different…
The cable company is planning to step back from the purchasing process of The Daily News, a New York tabloid, according to a person familiar with the matter.
(TrendHunter.com) From upscale cannabis dispensaries to all-natural cosmetics lines, plenty of companies are using apothecary branding to communicate the artisan-inspired craftsmanship and small-batch philosophies…
Reporters attending ESPN’s annual pitch to advertisers spent more time on questions about the firing of Mr. Simmons, a popular columnist and head of the Grantland website.
An associate dean at the University of Virginia is suing the article’s author, as well as Rolling Stone magazine and its parent company, for a total of nearly $8 million in damages.
The people at Droga5 recently discussed literal bullshit with New York magazine–but a new campaign by AlmapBBDO offers a very different take on cows and their poop.
The client in this case is Kiss FM, which teamed up with BBDO’s Brazilian team to “recycle shitty songs that get stuck in people’s heads” and somehow turn them into “100% organic, chemical-free fertilizer.”
It’s not quite clear how the tunes become food for the cow, but we’ll just have to let that one go.
Here’s a print piece illustrating what can become of those shitty songs and all the poop they inspire:
Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Luiz Sanches
Executive Creation Directors: Bruno Prosperi, Renato Simões
Creative Directors: André Gola, Benjamin Yung Jr, Marcelo Nogueira Pernil
Art Directors: Fabiano de Queiroz Tatu, Marcelo Tolentino
Copywriter: Marcelo Pignatari
Image Producer: FatBastards
Executive Producers: Fernando Carvalho, Andre Pinho
Direction: Alaska
Photography: Daniel Belinky
Editor: Alaska
Director: Gustavo Amaral
Producer: Oca Filmes
Finish: Nash
Finisher: Elton Bronzelli
Image Producer: Henrique Danieletto
Audio Producer: Satélite Áudio
Producer: Equipe Satélite
Maestro: Equipe Satélite
Audio Producers: Fernanda Costa, Marina Castilho
VO: Marco Antônio
RTV: Vera Jacinto and Elisa Mello
Digital Production Manager: Paulo Henrique Bazeggio
User Experience: Caroline Ruschi Vicentini Kayatt
Programming: The GoodFellas
Digital producer: The GoodFellas
Account Executives: Cristina Chacon, Ricardo Taunay, Daniela P. Gasperini, Mariana Bottura, Beatriz Almonacid
Today we can confirm that Timothy Pantello is no longer managing director of Digitas Health.
Unfortunately, we do not have anything in the way of an explanation for his departure, an official statement, or an update on Digitas’ plans to replace him.
Pantello left Tribal DDB New York, where he oversaw the Healthcare Center of Excellence, in 2011 to join the Digitas team; he was a managing partner at the former shop and has more than twenty years of agency experience with a specialization in pharmaceutical advertising.
Prior to joining Tribal in 2007, he spent several years with what’s now known as Havas Health, rising to the level of VP/director of client services.
Digitas Health has undergone some other recent leadership changes: last month Graham Mills, who worked his way up from SVP, creative to ECD and CD/managing director within the Digitas organization, was promoted to the role of global chief creative officer at the larger Publicis Healthcare Communications Group.
No word on whether Digitas Health is actively seeking a new MD or whether those recent staffing changes reflect any sort of strategic shift.
“I’m well aware I’m just the warm-up act for Ricky Martin,” Bill Clinton told the audience at Univision Communications Inc.’s upfront presentation Tuesday.
With President Clinton to kick off the show with a 15-minute Q&A, 1,850 agency and client execs accepted the invitationto attend and awarded the former president a standing ovation.
He noted that when he was president two decades ago, it was more common for young Hispanics to drop out of school to help support their families. Now, they are more likely to stay in school, increasing the level of education and prosperity, and narrowing the wage gap with non-Hispanics.
The most prominent evidence of Mr. Letterman’s impact is the reliance of today’s late-night hosts on a playbook that he developed.
Kentucky for Kentucky, the Cornett side project behind “KFC Bone Gold Necklaces,” has now unveiled “The Official Socks of Horse Breeding” — in other words, Horse Humping Socks.
The concept is pretty straightforward: much attention is payed to the racing side of Kentucky’s four billion dollar horse industry, but what about the breeding? Those horses have to come from somewhere, and now you can celebrate “with these amazing new socks depicting two thoroughbred horses making sweet Kentucky love.” The socks, designed by Rachael Sinclair, will be available on Kentucky For Kentucky’s website beginning Friday, for twelve dollars per pair. They make the perfect gift.
Among the gajillion emoji campaigns out there right now, here’s a clever one.
Wieden + Kennedy London creatives Jason Scott and Joris Philippart recently had an idea for how to use emojis to help endangered animals. So, the agency approached the WWF with a proposal. The result is the #EndangeredEmoji campaign, which launches just in time for Endangered Species Day this Friday.
The key insight was that 17 animal emojis that people use every day actually depict endangered species (see the list below). The WWF today tweeted out an image of the 17 animals, and asked people to join the campaign by retweeting the post.
We’re using #EndangeredEmoji to save real animals from extinction. Please retweet to sign up and help. pic.twitter.com/hX1p1GEDZ9
— WWF (@WWF) May 12, 2015
Those joining the campaign agree to donate 10 euros (about 11 cents) every time they use any of the 17 emojis in a future tweet. (You get a monthly statement, essentially.)
“We’re proud to announce the launch of our global social campaign with WWF and Twitter, created with technical partner Cohaesus,” the agency says.
Pour la nouvelle campagne de Wonderlijk Wild et pour encourager au jardinage en Belgique, les réalisateurs Emma De Swaef et Marc James Roels du duo Marc & Emma ont imaginé un film attendrissant montrant un singe vert en laine qui explore un jardin, sa faune et sa flore. Un joli spot à découvrir dans la suite.
Sam Sova is director of global social media and web content at Johnson Controls, a 130-year-old company that provides electronic controls, power systems, interior components and other services for automotive, facilities management and enterprise companies.
In his role, Mr. Sova leads the company’s social media and content strategy, and also heads up a center of excellence for social media and web content strategy and governance.
In the following interview, he talks about how a traditional b-to-b company is embracing new technologies like social and mobile to meet changing buyer behaviors.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
