Advertising Agency: Idea Studio, Canada
Production Company: Cuppa Coffee Studios
Creative Director: Bruce Sinclair
Account Director: Roy Levine
Executive Producer: Adam Shaheen
Art Director: Jocelyn Cheung
Copywriter: Bruce Sinclair
Director/Animator: Alex Gorelick
VFX: Chris Morris
Sets Design and Build: Kevin Edgell, Tony Manco
Music Design: Byron Wong
Advertising Agency: Publicis, Amsterdam, Netherlands
Executive creative directors: Marcel Hartog, Jeroen van Zwam
Copywriter: Marcel Hartog
Art director: Steef Nijhof
Digital Director: Wesley Bos
Director: Olaf van Gerwen / Cavia Amsterdam
Design Director: Dave Fransen
Sound engineer: Robin Schlösser / Studio de Keuken
Strategy director: GJ Hafkamp
Account manager: Marcella Beekman
Colourist: Barry Clarke / Captcha!
Editor: Marcel Oudendijk / Captcha!
Styling: Biek Verstappen / BV styling
Producer: Marja Borkus
(TrendHunter.com) Italian artist Alessandro Rabatti’s currency art re-imagines famous political figures as familiar superheroes. His banknote masterpieces feature iconic faces like Abraham Lincoln, Mao and even…
Industry observers say Verizon intends to acquire AOL for its ad-tech capabilities. But behind all good ad tech is data — and lots of it. Both companies complement one another when it comes to data — especially in terms of mobile location and behavioral data. The challenge lies in getting that information in a useable form, and using it in a way that’s palatable to regulators and consumers.
“I think there is a lot of opportunity with this combination with respect to location data, but it’s by no means a slam dunk,” said Vikas Gupta, director of marketing and operations at location data firm Factual. Verizon, of course, has access to real-time and historical location data through its wireless service.
Put simply, the wireless service provider knows where people’s phones are now and where they’ve been in the past, including retail business locations. Verizon’s Precision Market Insights division has worked with advertisers to help measure the effect of sponsor messages — even real-world signage in sports arenas — on retail or restaurant purchases, for instance. AOL could enhance its attribution capabilities through that service.
Levinson cut her teeth as a costumer and producer on independent films, commercials, and music videos before transitioning into directing, where she quickly became known for her keen sense of naturalism and compelling storytelling. Over the last decade Levinson has developed and directed branded shorts “Good People” for Nationwide Insurance and “Best Customer” for Gap, directed repeat multi-spot campaigns for McDonald’s, and has worked with dozens of other brands including Starbucks, Hershey’s Kisses, Old Navy, DoubleTree Hotels, Reebok, Hyundai, and others. She also co-wrote feature film “The Bad Penny,” which debuted in 2010 and racked up awards throughout the festival circuit, including the Golden Palm Award at the Beverly Hills Film Festival and Best Feature at the SOHO International Film Festival.
Levinson commented, “There is a sense of beautiful chaos in the commercial production world right now. I’ve never been more excited about being a commercial director because I have the opportunity to truly merge my work as a writer and narrative storyteller with my advertising content knowledge. What drew me to Humble is their clarify of vision, focused methodology, a creative, collaborative team, and a sense of unity across the New York and Los Angeles offices. I’m excited to work with this team on both commercials and original content.”
“Sasha has an original voice and well-rounded strengths, and we’re excited to add her to our roster and to partner with her on original projects like ‘Sydney Levy’s Sacred Things’ and more,” said Persis Koch, Vice President and Executive Producer, Humble. “She has so much to offer and clicked with us right away.”
Levinson joins Humble from HELLO! For more information about Humble and to view Levinson’s reel, please visit: http://www.humble.tv/ .
About Humble
Humble is a bicoastal integrated content studio created in 2006 by Founder and President Eric Berkowitz. With sister company Postal, Humble offers full concept-to-completion creative resources, from high-quality live action production to full editorial, visual effects, CG, design and post production. Humble creates award-winning and buzz-worthy commercials, music videos, branded content, and features for top filmmakers and ad agencies around the world. For more information, contact eric@humble.tv, New York EP persis@humble.tv, or Los Angeles EPs ned@humble.tv and dawn@humble.tv.
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Last month, Norwegian Cruise Lines followed its competitor Royal Caribbean in announcing a review of both its creative and media agencies. As our colleague Andrew McMains put it, “it’s raining cruise line searches.”
When the review was first announced, we knew only that it followed the resignation of Norwegian’s president/ascension of his successor Andy Stuart in March and that Martin would not defend its business on the creative side. Now we hear that, like Royal Caribbean, this review is nearing its end.
A source tells us that three finalists made their respective pitches last week in the client’s headquarters of Miami and that the trio will be reduced to a duo this week.
According to multiple sources, these three shops are still in the running:
This lineup would make sense: CP+B has a major office in Miami and R&R (the shop behind the “What Happens Here” tagline) specializes in travel. TBWA’s recent Airbnb win would not conflict directly with Norwegian because the two companies serve very different audiences.
But no one will confirm this claim, so for now it remains a rumor. Whichever shop wins will deal with a slightly diminished client; Norwegian’s media spend dropped from $45M to $33M last year.
We expect announcements regarding both of these reviews by the end of the month.
While Dubsmash–the mobile app for creating selfie videos with famous sounds–is commonly used for fun and hijinks, it’s recently been put to a more socially productive use in a campaign from McCann Lima.
The agency aims to highlight the distressing matter of child abuse in Peru; according to advocacy group Save the Children, Peru has the highest rate of child abuses cases in Latin America at nearly 60 percent. Many abuse cases unfortunately go unreported due to fear, so McCann Lima enlisted the services of several native celebrities to use Dubsmash in order to get the public’s attention.
As you can see in the case study video above, the campaign drew in not only familiar Peruvian faces, but many others who embraced #HablaPorEllos (or #SpeakForThem), a project in which Dubsmash’s familiar silly voices were replaced by those of children.
Since its March 27 release, the #Speakforthem campaign has reached 12 million people and garnered over 6.2 million media impressions. Most importantly, the number of Peruvian citizens reporting child abuse allegations has risen since the campaign began.
Agency: McCann Lima
CCO: Mauricio Fernández Maldonado/ Nicolas Romanó
Copywriter: Frank Martí
Art Director: Christian Silva
Production: Luis Cisneros / Carlos García
Audio House: Sordo
Production House: Rebeca
Post Production House: Playpost
Client approval: María Gabriela Villalobos
Le trio de musiciens Son Lux, basé à Brooklyn a dévoilé le clip de son titre « Change Is Everything ». L’originalité de la vidéo réside dans sa réalisation effectuée par Nathan Johnson du The Made Shop. En effet, le clip est un stop-motion avec pour unique matériel deux cents épingles et quinze mètres de fil en caoutchouc pour constituer des formes qui se meuvent au rythme de la musique.
Advertising Agency: FCB Lisboa, Portugal
Creative Director: Victor Afonso
Chief Creative Officers: Edson Athayde, Luis Silva Dias
Art Directors: Mathieu Chollet, Pierrick Allan
Copywriter: Victor Afonso
Account Director: Carlos Baptista
Account Executive: Pedro Santos
Agency Film Producer: Cesar Monteiro
Producer: Manuela Fonseca
Production Company: Show-Off
Directors: Luciano Ottani, Alexandre Montenegro
Published: April 2015
Advertising Age and sibling Modern Healthcare are now accepting entries for the second annual Healthcare Marketing Impact Awards. The program recognizes healthcare’s best advertising, marketing, promotion and communication campaigns across all media platforms. With the rapidly changing environment challenging healthcare organizations of all stripes, communicating clear and impactful messages to the public is more important than ever.
Awards will be given to campaigns that promote the health of individual patients, groups and communities and help organizations thrive and grow in today’s dynamic healthcare environment. The program also will include special awards for the Agency of the Year and Best in Show.
The senior editors of Modern Healthcare and Advertising Age will once again select the winner of the Healthcare Marketing Visionary award, given annually to an outstanding individual who has effectively and ethically built public understanding of healthcare issues and made a lasting contribution to the industry over the course of his or her career.
Tribune Publishing, owner of nearly a dozen daily newspapers including The Los Angeles Times and Chicago Tribune, has hired former New York Times executive Denise Warren to lead its digital side, the company announced Wednesday afternoon.
Ms. Warren will also oversee Tribune’s six East Coast newspapers, including the Baltimore Sun and Hartford Courant.
The hiring of Ms. Warren comes as Tribune Publishing looks to dramatically grow both its digital advertising and subscriptions at a time when consumers are turning to digital outlets for the news and marketers are shifting their ad budgets to reach them.
When you travel with cash, you are cash on the street. I *think* that means you’re just waiting to have your money stolen. Nice art direction, anyway.
As evidenced by this disgusting visual solution of a fly who broke his teeth trying to eat it. *hurk*
Should we really be celebrating a guy who can’t do basic chores, sometimes puts work before his kid, kind of admits he has no idea what he’s doing except for leaving post-it notes in his kids lunch with cave-man like sentences? I assume the notes are there because they don’t have face-to-face communication. Thanks for painting dads like me in such a great light. We’ve been made fun of as men for quite a while in ads, being the dumb dad, or the doofus boyfriend or whatever. Now you answer is to portray as as lovable, gentle fuck ups?
“Sometimes I don’t wash the fishes. Sometimes I forget to pay alimony. Sometimes daddy drinks too much. But it’s okay because I’m trying.”
Whirlpool: For dads who can’t do better.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
