Hasta La Creative!

JC Decaux is the largest outdoor advertising corporation in the world. Despite the effectiveness of billbaords, some clients to beieve they work. So to get them on board, and to get them signing up for Decaux’s sale presentation, BBDO Belgium pulled a cheeky stunt. They put the faces of these marketing heads on billboards across the city. And then added their name and a contact address to JC Decaux. Hilarity ensued. So did outrage. But the point was proven. Just one billboard can get a lot of response. for JC Decaux, they had a 100% sign up rate in return.