Hasta La Creative!

The striped patterns on dresses, shirts, tunics and sweaters become prison bars—with small, sad faces peeking through—in this Brazilian campaign against child labor.

Lew’LaraTBWA created the print ads for the Abrinq Foundation, which is affiliated with Save the Children, in the style of high-fashion magazine spreads. Each one features a single line of copy, such as, “A dress shouldn’t cost a childhood.” Brazilian model Caroline Ribeiro appears in some of the ads, which were shot by top fashion photographers.

#Dress4Good is the hashtag, and the public is encouraged to post “positive fashion-foward images” on Instagram. According to the agency, the initiative is not intended as an attack on the fashion industry per se, but is designed to spread the message that “child labor crimes are closer to the consumer than they might think.”

The work is similar in theme and execution to “What’s Behind,” a recent public-service effort from Brazilian human-rights group Cepia (though Abrinq’s use of stripes—note how the kids’ fingers clutch at them in desperation—really drives the point home).

Ultimately, both campaigns do a fine job of encouraging consumers to dig beneath the surface and find out what’s really going on.

CREDITS
Agency: Lew’LaraTBWA
Client: Abrinq Foundation – Save the Children
Campaign Title:
CCO: Manir Fadel
Executive Chief Creative: Felipe Luchi
Copywriter: Gabriel Sotero
Art director: Rodolfo Fernandes
Art Buyer: Ale Sarilho, Sabino and Caio Lobo
Image treatment: Arms Image
Photographers: Jacques Dequeker, Jayro Goldflus, Henrique Gendre, Daniel Klajimic and Gil Inoue
PR: Bia Ribeiro
Client: Victor Alcântara da Graça, Yeda Mariana Rocha de M. Pereira e Denise Maria Cesario

(TrendHunter.com) These artisanal Father’s Day gifts range from travel cocktail kits to vintage-themed tool boxes. As Father’s Day approaches, many are left wondering what gifts they will get for their dad….

Media, Film, Online
Tampax

How do you prove women that a Tampax is easy to use? By demonstrating that even men are able to understand how it works: it’s so easy, it’s man-proof.

Advertising Agency:Publicis, Milan, Italy
Executive Creative Director:Bruno Bertelli, Cristiana Boccassini
Digital Creative Director:Massimo Guerci
Creative Director:Francesco Martini
Art Director:Dario Citriniti
Copywriter:Barbara Bigi
Digital Art Director:Filip Morganti
Digital Copywriter:Caterina Marascio, Chiara Lazzaroni
Digital Brand Leader:Francesca De Mola
Account Executive:Roberta Scotti
Production Company:Bedeschifilm
Director:Andrea Cecchi
Photography:Matteo De Martini
Executive Producer:Giovanni Bedeschi

Last night, the sports blog Bleacher Report asked a rhetorical question:

Are These the 2015 All-Star Game Official Hats?

We have an answer: no, they’re not!

From Fox News:

Report: MLB All-Star Game to Feature Pillbox Hats

Nope. Not going to happen.

Darren Rovell of ESPN apparently got the word from Major League Baseball after the (alleged) hats went viral last night.

Pillbox hats that hit social media last night, while cool, are NOT the hats players will wear in MLB All Star Game pic.twitter.com/oldJd9aVjZ

— Darren Rovell (@darrenrovell) May 15, 2015

Lots of confusion in sports media last night. As indicated by our headline, the man behind the hat(s) is an agency guy with an eye for design: he’s Jesse Alkire, senior copywriter at Chicago’s Cavalry and veteran of other Windy City agencies.

This isn’t the first time he’s fooled the press, either.

Back in 2014, Bleacher Report and others reported on his “mild” redesign of NFL team jerseys, which you can check out in full on his personal site. (The original headline on BR was “Latest NFL Redesign Might Be Best Yet.”) The story was so popular that it inspired a Change.org petition calling on the NFL to actually hire Alkire. Sadly, that did not come to pass.

We got in touch with Jesse this morning. He writes:

“…so far this is exactly what happened last time with my NFL uniform concepts. Had ‘em up on my site for about a week now before this hit this morning.

A lot of times these sports design projects will go a little viral because they’re kinda cool and shareable, sports design is so polarizing and tailor made for Internet hits and bickering. But the problem with most concepts are they always look like some kid made them in Microsoft Paint.

I think the fun thing about my work is that people don’t view them as concepts, they actually think they’re real, so my tendency to go viral is a little stronger because of that.”

The best part about the story is that Jesse didn’t pitch his idea to anyone, so it’s not clear exactly who started the trend. The fact that the stories went viral so quickly in both cases MAY also speak to certain less-than-fortunate trends in digital reporting:

“…I think overall it’s indicative of a larger problem with Internet reporting and the search for hits over fact.”

Of course, we wouldn’t know ANYTHING about running unconfirmed stories…

Street-artiste de renom basé à Foshan en Chine, Hua Tunan utilise outils et procédés insolites comme la projection d’encre pour réaliser ses tableaux. Grâce à la maîtrise de cette technique, il réalise des portraits d’animaux avec une précision et un réalisme impressionnants.

Carl’s Jr. and Hardee’s are bringing out the latest weapon in fast food chains’ war to stand out with outrageous menu items, a cheeseburger topped with a hot dog sliced in half and sitting on a layer of Lay’s potato chips. It joins recent carb-delivery systems like Taco Bell’s Waffle Taco, Burger King’s Bacon Sundae and of course the KFC Double Down, which used chicken instead of buns.

But items like the forthcoming Most American Thickburger aren’t easy to dream up and roll out, USA Today reports:

In fact, Carl’s and Hardee’s have been working on perfecting it for close to 10 years, says Haley.

Continue reading at AdAge.com

Se preparando para o verão no hemisfério norte, a cafeteria quer atingir os mais jovens com o que eles mais gostam na web: GIFs divertidinhos

> LEIA MAIS: Starbucks faz série de GIFs animados para promover seus Frappuccinos

Post originalmente publicado no B9
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Brand marketers have traditionally walked a tightrope between two distinct roles — creative visionary and revenue driver. They have been responsible for not only bringing forward the best innovative marketing strategies, but also for being able to predict how those strategies will directly affect the bottom line. But the status quo is changing.

Today, establishing relationships with customers is now (or should be) at the core of any strategy or campaign. And success is being measured according to less predictable and more indirect factors. Things like the campaign’s overall “cool factor,” its original and exciting uses of technology, or its status as “first to do something” are more and more becoming primary campaign goals. There are many reasons for this shift; chief among them is that marketers are recognizing that innovation has a trickle-down effect on consumer loyalty and engagement, thanks to the way technology is sculpting consumer-brand interaction.

This movement has given birth to a trend brand marketers are calling “technovation,” which is basically the intersection of technology, innovation and the creative, free thinking that brings them together. Technovation as a marketing tactic can complement, and sometimes even replace, more traditional creative mediums like print and TV advertising. And because it is, by its very nature, leading edge and original, technovation strengthens brands’ relationships with their customers who now view them as fresh and trendsetting, no matter how long they’ve been around.

Continue reading at AdAge.com

(TrendHunter.com) The press tour for ‘Avengers: Age of Ultron’ addressed the sexism surrounding the industry in a way that was much more enlightening than every before and these gender-bending superheroes…