May
26
May
26
Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads
Posted in: Uncategorized
Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That’s great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check Google’s and every other publisher’s math.
Deep-pocketed brands such as Kellogg are pulling back budgets from major publishers, including Google-owned YouTube and Facebook, that won’t let brands bring in third-party viewability companies to verify how many people may have actually seen their ads.
Ad viewability has become a chief concern for many marketers as they realize that many of the ads they’re buying online never even had a chance to be seen. In December 2014 Google said that 56% of the web’s banner ads are never seen. Evidence like that has led companies like GroupM and Unilever to demand that publishers only charge them for ads that had a 100% chance of being seen.
May
26
How The Onion Gets People to Read Sponsored Content: Make Fun of It
Posted in: UncategorizedAbout a month ago, The Onion posted an article to its Facebook page with the headline, “Complete Idiot Forgot to Shave Area Between Nose and Mouth.” The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 “likes,” nearly 2,200 shares and reams of comments. It’s also a sponsored post for the Schick Xtreme3 razor — and labeled on Facebook as one in a very Onion kind of way: “There is a stone where our soul once was. Enjoy this #sponsored content.”
Some ad-sales execs would probably sell their own souls for those kind of sharing numbers. Brands are increasingly relying on publishers to not only produce sponsored content, but also ensure their audiences actually read and engage with it.
“Distribution is as important as creation in the content space,” said Scott Donaton, chief content officer at DigitasLBi North America.
May
26
A Month in the West
Posted in: UncategorizedPour sa série Color Cube, le photographe français Edouard Sepulchre s’est inspiré d’une ancienne série qu’il avait réalisée durant son voyage d’un mois aux Etats-Unis : « A Month in the West ». D’hôtels en hôtels, de stations d’essence en stations d’essence, de déserts en déserts, nous découvrons l’Amérique telle qu’il la voit.
May
26
30 High-Tech Agricultural Innovations – From Wireless Irrigation Tools to Crop Mapping Drones (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Through the use of high-tech agricultural innovations, farmers today are better equipped to produce greater quantities of food from smaller and less hospitable plots of land.
Mobile technology in…
May
26
Realistic Balloon Animals – These Blow-Up Creatures are Made From Fur & Scale Texture Balloons (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) With the use of texture balloons, Sarah DeRemer created realistic animals and critters with enhanced colors and exaggerated features. The texture balloons show scales on sea creatures like turtles…
May
26
Hybrid-Living Lofts – The Zoku Loft Caters to Both Work and Relaxation
Posted in: Uncategorized
(TrendHunter.com) The Zoku Loft is a 25 square meter micro-apartment that uses intelligent design to function as a home, leisure space as well as office depending on the need of the hour.
The loft separates living…
May
26
50 Examples of Essential Travel Accessories – From Trackable Luggage Concepts to Retro Amenity Kits (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Travel accessories are becoming more sophisticated with every passing day thanks to the incorporation of technology. Yet there are still some classic essentials such as neck pillows, eye masks and…
May
26
Google conquista patente de ursinho conectado (!)
Posted in: Uncategorized
May
26
? Com a Turma da Mônica tudo vira 1. E o B9 hoje é B1.
Posted in: Uncategorized
May
26
Gorman Joins Ogilvy Paris, Jeffers Returns to VB&P and More
Posted in: Uncategorized
Ogilvy Paris has hired creative director Juana O Gorman from David, a WPP-owned creative agency with offices in Sao Paulo, Buenos Aires and Miami. Gorman joined David in 2013 and worked on the agency’s clients Burger King, Coca-Cola Red and Powerade. Before that, she was at Buenos Aires agency Del Campo Nazca/ Saatchi & Saatchi, working on Procter & Gamble’s Ariel detergent (the Tide brand in the U.S.), and Ogilvy & Mather Argentina. She directed Ogilvy Paris’s recent campaign “Inner Thoughts” for Dove.
May
26
Evian's Cute and Clever Print Ads Reveal One-Half of Your Inner Child
Posted in: Uncategorized
Evian’s famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It’s been enormously successful, at least in terms of staggering YouTube view counts on ads like “Roller Babies” and “Baby & Me,” though some people find the whole thing cloying, even creepy.
This new print campaign, though, is straightforward fun—without the CGI that can make the videos off-putting. The beach chair/cell phone one is particularly great. And the framing and simple product placement in each execution are perfect.
Via Adeevee.
CREDITS
Client: Evian
Agency: BETC Paris
Creative Director: Filip Nilsson
Art Director: Agnes Cavard
Assistant Art Dirextor: Felix Falzon
Copywriter: Valerie Chidlovsky
Photographer: Jean Yves Lemoigne
Retoucher: Pierrick Guenneugues, Sparklink
Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle
Production: Sarah Belhadj
May
26
Top 100 Pop Culture Ideas in May – From Superficial Disney Princesses to Presidential Coloring Books (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Pop culture is often used as a platform for social commentary, and that’s exactly what many of the top May 2015 pop culture ideas are all about. From adult coloring books that feature America&#…
May
26
Comercial dO Boticário para o Dia dos Namorados traz casais homossexuais e trata assunto com naturalidade
Posted in: Uncategorized
Campanha foi ao ar no intervalo do Fantástico, no último domingo, e merece palmas pela delicadeza e espontaneidade
> LEIA MAIS: Comercial dO Boticário para o Dia dos Namorados traz casais homossexuais e trata assunto com naturalidade
Post originalmente publicado no B9
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May
26
Germe tem comercial de meias em ritmo de videoclipe
Posted in: Uncategorized
May
26
Charter Agrees to Acquire Time Warner Cable for $55 Billion
Posted in: Uncategorized
Charter Communications Inc. agreed to buy Time Warner Cable Inc. for about $55 billion in cash and stock, scooping up the cable provider after getting last-minute competition from French billionaire Patrick Drahi.
Charter will pay $195.71 a share — 14% above Time Warner Cable’s May 22 close — with Time Warner shareholders getting the choice of $100 and $115 in cash and the remainder in its own stock, according to a statement Tuesday. Bright House Networks, a smaller cable company that Charter has previously agreed to buy, will also be merged into the combined entity.
Charter, the fourth-biggest U.S. cable company, is clinching a deal with No. 2 Time Warner Cable after its early 2014 bid was rejected and Comcast jumped in with a competing offer. Charter got another shot when regulatory scrutiny caused the Comcast deal to fall apart in April and then faced competition last week from Mr. Drahi’s Altice SA, which was said to have held merger talks with Time Warner Cable.
May
26
After Deadline Blog: News Clichés From All Over
Posted in: UncategorizedWith the help of a reporter across the pond, a colleague unearths more examples of journalese.
May
26
Lego – Dimensions Back to the Future
Posted in: UncategorizedLego Dimensions est un jeu vidéo d’action-aventure prévu pour septembre 2015, utilisant la technologie NFC comme les Amiibo de Nintendo. Le dernier trailer a récemment été dévoilé sous le thème de Retour vers le futur, nous montrant le Doc Brown aspiré dans un monde Lego, où les plus grands héros unissent leur force dans une aventure qui promet d’être sensationnelle.
May
26
Dark Maelstrom by Anish Kapoor
Posted in: UncategorizedAprès la Kochi-Muziris Biennale, c’est au sein de la galerie Continua à San Gimignano en Italie, que « Decension », le fameux vortex d’eau noir signé Anish Kapoor s’est mis à tourbillonner. Au beau milieu d’une salle vide, cette installation hypnotique et inquiétante est à redécouvrir, au risque d’y sombrer.
May
26
Vídeo em 8-bit da MTA explica por que atrasar vagões ajuda a melhorar o serviço de metrô
Posted in: Uncategorized
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