Hasta La Creative!

Nancy Dubuc may have 99 problems, but DirecTV ain’t one.

After making her entrance to a cover version of Jay-Z’s thumping 2004 anthem, the president and CEO of A&E Networks on Thursday night deftly sidestepped the Shane Smith-sized elephant in the room with an upfront pitch that celebrated the company’s mission to develop “memorable and unique content.”

While Ms. Dubuc didn’t have anything to say about Vice’s impending takeover of the H2 network –having already secured carriage deals with five of the top operators, AETN is still working to get satellite giant DirecTV to sign off on the re-brand — Mr. Smith, the Vice CEO, was spotted among the horde of buyers and clients who packed New York’s Park Avenue Armory for the event. The Vice logo was also splashed across the walls of the venue.

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Microsoft’s transition from Internet Explorer to its new Edge browser was the perfect opportunity to start fresh. Instead, the company chose to look to the past.

The company unveiled Edge’s new logo this week, and by many accounts, it looks incredibly similar to the old IE logo. Except maybe a little sharper.

So how do you, readers of Ad Age, feel about the new logo?

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BBDO New York launched a campaign for Visa with a “social experiment” created with support from Fleishman, entitled “#StreetTaps.”

To display the capabilities of digital payments, the agency installed digital payment terminals allowing street musicians in public parks to accept tips from mobile phones. This allowed people who want to tip, but don’t carry change (an increasingly common phenomenon) to contribute. BBDO New York then interviewed individuals, from thankful musicians to digital tippers who were impressed with the technology. It was a good way to display the possibilities of the technology, as it solved a problem (people not having cash to tip musicians) with demonstrable results. The video, in 70-second and 30-second formats, went live on social channels including YouTube and Twitter yesterday

Credits:

AGENCY: BBDO New York
CLIENT: Visa
Title: Visa #StreetTaps

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Toygar Bazarkaya
Associate Creative Director: Danny Adrain
Associate Creative Director: Monty Pera
Associate Creative Director: Don Wilhelmi
Senior Copywriter: Roberto Danino
Project Manager: Erica Watts
Group Executive Producer: Julian Katz
Producer: Mona Lisa Farrokhnia
Associate Producer: Georgie Turner

Senior Account Director: Olivia Farr
Account Director: Emily Morris
Account Director: Amanda Baizen
Account Manager: Frances Rivera
Assistant Account Executive: Julia Trieschmann
Assistant Account Executive: Michael Woodall

Production Company – Decon
Director: Dan Levin
Director of Photography:  Scott Sand
Line Producer: Lorenzo Ragionieri
Executive Producer: Misha Louy
Post Producer: Shane Dolly
Head of Sales: Natalie Loos

EDITORIAL: Decon
Editor: Lindsey Houston
Assistant Editor: Andrew Sayre
Assistant On-line Editor: Travis Hoggard
Supervising Producer: Cynthia Angel
Producer: M. Shane Dolly

Telecine
MPC
Sr Colorist: Adrian Seery
Jr Colorist: Daniel Silverman

Audio House
Heard City
Audio Producer: Natasha Alden
Sound Mixers: Mike Vitacco  and Jeremy Siegal
Sound Assistant: Talia Rodgers

Sur son compte Instagram, Yorch Miranda nous propose des photomontages dans lesquels des personnages de papiers sont insérés dans la réalité et interagissent avec les objets du quotidien. Le rendu offre des clichés en noir et blanc, remplis d’humour et de délicatesse.

Peechaya Burroughs, une artiste australienne, partage quotidiennement sur son compte Instagram des scènes minimalistes et amusantes de sculptures qu’elle fait à la main ou grâce à Photoshop. Elle s’inspire de ses souvenirs et de son imagination d’enfant pour apporter une dose d’optimisme tous les jours.

It’s easy to call storytelling a clich, but how exactly can one move beyond it when storytelling is entrenched as the epitome of what defines great marketing?

In previous Ad Age columns and during the Ad Age Digital Conference this April, storymaking has kept coming up as a way to describe the shift away from the broadcast-era mentality of storytelling to a new approach where marketers build on stories that people share with each other. Yet storymaking needs to be dissected so that anyone can identify it, learn from it, and engage in it themselves.

At the Ad Age conference, I moderated a panel with some stellar storymakers in their own right: Visa’s chief brand and innovation marketing officer Chris Curtin; Burger King’s CMO Eric Hirschhorn; Fullscreen’s head of content Ashley Kaplan; and Adobe’s CMO Ann Lewnes. Some examples and insights they shared further illustrate the art. Here are six characteristics of great storymaking.

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Category: Beyond Madison Avenue
Summary: The mind is a wonderful thing.

The brain is able to be our greatest weapon and our biggest hindrance. The brain can decipher and hold all types of information, and it can perceive what the eyes see and make conclusions at an extremely fast rate, whether the information gathered is right or not.

When we look at how the brain gathers information, especially in the marketing sphere, it brings us to the “placebo effect.” The placebo effect states that the experience that the consumer is facing is actually…

Voici les gagnants du concours de photographie sous-marine 2015 organisée par l’Université de Miami, Rosenstiel School of Marine. Chaque année depuis 2005, l’école invite les photographes amateurs du monde entier à soumettre leurs meilleures images sous-marines dans les catégories macro, grand angle ou portraits. Le premier prix a ainsi été remporté par Andrey Shpatak pour son cliché remarquable d’un War Bonnet japonais à Rudnaya Bay.

Best Overall
Andrey Shpatak
Japanese War Bonnet (Chirolophis japonicas)
Japan sea, Rudnaya Bay.

Macro 1st Place
Tony Barros
Crinoid Shrimp (Periclimenes amboinensis)
Siquijor Island, Dumaguete, Philippines.

Macro 2nd Place
Ching Kwan Ng
Golden Gobies (Priolepis aureoviridis)
Lembeh, Indonesia.

Macro 3rd Place
Mark Fuller
Stony Coral Ghost Goby (Pleurosicya micheli)
Eilat, Israel (Red Sea).

Wide-angle 1st Place
Hani Bader
White Breasted Cormorant (Phalacrocorax lucidus) and Barrel Jellies (Rhizostoma pulmo)
Kingdom of Bahrain.

Wide-angle 2nd Place
Filippo Borghi
School of Ribbon Sweetlips (Plectorhinchus polytaenia)
Wai Island, Raja Ampat, Indonesia.

Wide-angle 3rd Place
Mark Fuller
Lionfish (Pterois volitans) and School of Glassfish (Parapriacanthus guentheri)
Eilat, Israel (Red Sea).

Fish or Marine Animal Portrait 1st Place
Beth Watson
Greater Blue Ringed Octopus (Hapalochlaena lunulata)
Lembeh Strait, Indonesia.

Fish or Marine Animal Portrait
2nd Place
Kostas Milonakis
Larval Fish (Macrouridae nezumia)
Greece- East Attica.

Fish or Marine Animal Portrait
3rd Place
Judy Townsend
Molly Miller Blennies (Scartella cristata)
Blue Heron Bridge, FL.

Best Student Entry
Laura Rock, Florida
Great Hammerhead (Sphyrna mokarran)
Bimini, Bahamas.

Student 2nd Place
Laura Rock
Lemon Shark (Negaprion brevirostris)
West End, Grand Bahamas.

Student 3rd Place
Christopher Brown
Panamic Cushion Sea Star (Pentaceraster cumingi
Galapagos Islands, Ecuador.

A new campaign focuses less on the company’s products and more on a broader message about healthy eating and natural living.

Bud Light’s label gaffe has damaged the brand’s image just as it heads into the critical summer beer-selling season and given critics a new reason to attack A-B InBev.

The brew’s “buzz” score fell from 6 on Monday to zero as of Thursday morning, according to the YouGov BrandIndex, which measures daily brand consumer perception. The average score for domestic beers is currently 4, putting Bud Light below its peers. Among women, Bud Light fell from a 5 to -3.

Negative comments began flooding social media on Tuesday, following extensive media coverage of a marketing message scrolled on some bottles that some critics say can be interpreted as contributing to a rape culture. Anheuser-Busch InBev issued an apology statement Tuesday afternoon and has vowed to stop producing bottles carrying the slogan, which reads that Bud Light is “the perfect beer for removing ‘no’ from your vocabulary for the night.”

Continue reading at AdAge.com