BBDO New York launched a new spot for Mars cat food brand Sheba entitled “Snap, Peel, Slurp, Purr.”
The spot introduces the brand’s new Perfect Portions product, which attempts to take the mess out of cat food by providing perfect portions within one container. Two containers comes strapped together, so cat owners can snap off one for each meal and not have to worry about dishing out food for their feline friend or store leftovers in the fridge. The 20-second “Snap, Peel, Slurp, Purr” illustrates the idea simply, with each word followed by a simple illustration. It opens and closes with the line “A Fresh Meal Every Peel,” driving home the idea that using the product makes meal time simple. The integrated campaign also includes supporting digital efforts, consumer sampling programs, in-store displays and PR support.
Credits:
Agency: BBDO New York Client: Mars/SHEBA® Title: “Snap, Peel, Slurp, Purr”
Creative Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn EVP, Executive Creative Director: Joyce Pedretti EVP, Executive Creative Director: Lauren Cohen Senior Art Director: Adam Ward Copy Writer: Joe Nelms
Production Executive Digital Producers: Eric Berg & Kristin Tomborello Digital Producer: Olivia Boutcher
Account EVP, Senior Account Director: Mark Mulhern SVP, Account Director: Sally Nathans Account Manager: Lauren Stillo Account Executive: Rachel Greenlee
Planning/Strategy SVP, Group Planning Director: Crystal Rix Senior Engagement Planner: Sean Stogner
Additional companies:
Production & Editorial Company: Decon Executive Producer: Misha Louy
Executive Producer: Ian Blain
Director/Editor: Eriq Wities
Music Composition/Final Mix: Ramon Wesselink
Line Producer: Kent Feuerring
Supervising Post Producer: Cynthia Angel
Post Producer: M. Shane Dolly
