Apr
15
Cirro Energy: Low, 3
Posted in: Uncategorized
Advertising Agency: Innocean USA
Executive Creative Director: Greg Braun
Creative Director: Chris Halas
Art director: Kiran Koshy
Copywriter: James Embry
Director: Harold Einstein
Apr
15
The Magical Rube Goldberg Machine by Zach King
Posted in: UncategorizedLa star du Vine Zach King s’associe avec RedBull et livre une vidéo sur le principe de la machine de Rube Goldberg. L’idée est de réaliser une tâche simple d’une manière délibérément complexe, le plus souvent à l’aide d’une réaction en chaine. Comment faire un vine ? La réponse en vidéo dans la suite de l’article.
Apr
15
Applebaum Joins Wondros, Tool Signs Avery and More
Posted in: Uncategorized
Wondros has added Chris Applebaum to its roster of directors. Applebaum’s work includes a trilogy of spots for Carl’s Jr. with Paris Hilton, Kate Upton and Nina Agdal, as well as music videos for artists such as Rihanna and Miley Cyrus. He has scored 30 number one videos on MTV, while other commercial work has included spots for brands including Smirnoff, Head & Shoulders, Bud Light, Hugo Boss, John Freida, and Kmart.
Apr
15
McDonald's Franchisees: Turnaround Plan Is a 'Farce'
Posted in: Uncategorized
McDonald’s has found itself in the hot seat lately, with everything from sagging sales to the “Fight for $15” protests that seek to raise wages for hourly workers.
Now McDonald’s appears to also have some unrest among its franchisees, according to the latest franchisee survey from Janney Capital Markets analyst Mark Kalinowski. According to a report Mr. Kalinowski wrote, franchisees’ six-month outlook for McDonald’s U.S. business is the worst in the survey’s 11-year history.
Likewise, franchisees rate the relationship between them and corporate the worst they’ve seen since the survey began, with multiple operators giving comments like, “”Relations between McDonald’s Corporation and the operators [franchisees] are the worst I have ever seen!”
Apr
15
The Real 'Mad Men' Diaries: Would a Real Ad Legend Have Hired Don Draper?
Posted in: Uncategorized
“You want to see Mary Wells sitting on Don Draper’s lap?”
That memorable line from “Mad Men” is part of an recurring theme in the series — whether Draper might end up at the hottest agency of the era, Wells Rich Green. The lap comment uttered by Roger Sterling is actually rather ludicrous — if any lap-sitting were to happen at all, it would likely be the other way around, given that Ms. Wells was at the time the most powerful woman in advertising.
Ad Age had the occasion to inteview Ms. Wells in 2002 when she published her book, “A Big Life in Advertising.” Even then, at age 73, the woman whose shop created enduring campaigns for Alka Seltzer (“Plop, plop, fizz, fizz”); Braniff (“The end of the plain plane”) and Benson & Hedges (“The disdvantages”) cut quite an impressive figure.
Apr
15
Magazine Trade Group Overhauls Advertising Guidelines
Posted in: Uncategorized
The American Society of Magazine Editors has overhauled its guidelines, clearing away hurdles that sought to prevent editors from creating advertising content or publishers from selling ads on magazine covers.
Unlike the old guidelines, where discouraging cover ads was the first item on the list, now there’s no specific language dissuading publishers from selling cover ads. And when it comes to editors collaborating alongside advertisers, the new principles simply say, “Editors should avoid working with and reporting on the same marketer.” They previously said, “Don’t Ask Editors to Write Ads.”
The old guidelines were intended to protect readers’ confidence in editors’ independence from advertiser influence. ASME, as the editors’ organization is known, say the new guidelines serve the same purpose.
Apr
15
Campanha da Gillette mostra coleção de barbeadores inspirados nos Vingadores
Posted in: Uncategorized
Apr
15
IKEA cria serviço que permite celebrar seu casamento online
Posted in: Uncategorized
Apr
15
Facta – Gambiologia magazine #3. Hacker poetics
Posted in: Uncategorized
Facta is an experimental publication orchestrated by Fred Paulino and the Gambiologia group. The first issue of Facta addressed the ‘science of Apocalypse’, the next one looked at people who accumulate, collect and re-purpose. This issue is all about the hacker culture, poetics and ethics in all their guises and deeds continue
Apr
15
Mark Knopfler "Tracker" (2015) 5:18 (USA)
Posted in: Uncategorized
One the Dire Straits frontman, rock icon Mark Knopfler’s seventh solo album called Tracker is out. Knopfler commissioned director Henrik Hansen make a film to accompany the album. In it, Knopfler talks about time, and music, creativity and memories. It’s a quiet piece of reflective work from a man whose gone from MTV hero to elder statesman and craftsman. Nice piece.
Apr
15
The North Face "I train for" (2015) :30 (USA)
Posted in: UncategorizedThis is an ad for North Face. This is an ad that features Ultra Runner, Hal Koerner, Rock Climber Emily Harrington, Skier Ingrid Backstrom, and Rock Climber Daniel Woods.
·This is an ad that begins every sentence with “This is.” This is where I stop writing about the ad.
·This is an ad that begins every sentence with “This is.” This is where I stop writing about the ad.
Apr
15
Moms Demand Action – Kroger Shopping / Not Allowed (2015) :60 (Canada)
Posted in: UncategorizedGrey Toronto created this ad for Moms Demand Action for Gun Sense in America, where a simple shopping errand at Kroger supermarket serves as the backdrop. Teens riding skateboards through the aisles are asked to stop, kids playing with water guns are told to take it outside because they spill water on the floor (shot or not), and a woman with a dog is told that “we can’t have dogs in here, we have food” because even the most well behaved pet canine brings in street dirt, barking and the possible eating of anything that fell to the floor. Meanwhile a man with what looks like it might be an AR-15, U.S. military service rifle*, saunters through the store picking up his groceries without anyone batting an eye. The difference between the man with a gun and the dog is apparent, licensed service dogs are allowed anywhere their person goes, including in grocery stores, according to federal law. Therapy dogs and your best friend the pet dog however can not join you grocery shopping. Licensed gun owners with open carry permits are allowed to bring their gun in super markets (in states where open carry is legal). Guns are not allowed at Kroger in states where open carry is not legal. Basically, you’re boycotting a grocery store for obeying the law. Moms Demand Action for Gun Sense in America are hoping that Kroger will join Target, Starbucks, Jack in the box and Chipotle in asking their customers who have open carry permits to not bring their guns to their stores (ie; not shop there at all). Meanwhile, open carry is far more restricted than concealed carry, so people with that license may just be standing right next to you in line and you’d never know. Here’s a handy map on which states allow open carry, surprisingly it’s not kosher in Texas.
“Moms are thrilled to see Safeway and Albertsons leadership stand up for gun sense by clarifying and reinforcing its firearms policy – this gives us another clear alternative of where to shop alongside other gun sense stores like Target, Costco and Whole Foods, especially while Kroger has not yet responded to our call to keep customers and employees safe from gun violence in their stores,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America.
The 60 isn’t the only part of the campaign, Moms Demand Action have also released the “World’s Longest Receipt”, an ongoing tally of dollars spent at Kroger competitors with gun sense policies. You can enter the amount you spent at another store with no-gun policies, stores like Whole Foods, Costco, Target, and now Safeway and Albertsons, and add to the tally. With this, Moms demand action believe that Kroger will see how much money is lost.
* Doesn’t this count as a rifle/long gun? Open carry laws are different for those as well. Either way an AR-15 isn’t meant for hunting deer.
Please note: we post the ads according country of creation this ad will only air in the United states and is targeted to the US, but is made in Canada.
Apr
15
S7 Airlines – The Imagination Machine – (2015) (The Netherlands)
Posted in: UncategorizedEvents in malls are the tried and true way of getting the word out to many people at once, but this is a million miles away from your usual stand, sales people and humdrum prizes. In a busy Moscow mall, S7 Airlines’ Imagination Machine gave shoppers the opportunity to see how far they could travel using only the power of their imagination. Part of the Russian airline’s recent – ‘Fly to any place you can imagine’ campaign, the installation put the wonders of the world in the grasp of anyone who could truly stay focused on their dream destination.
Created by Wieden+Kennedy Amsterdam in collaboration with Tellart, the Imagination Machine sees a participant steer a small physical plane on a large 2-meter projection-mapped globe with the power of their brain. Seated in front of the globe and having first been instructed to choose their destination, users are fitted with an EEG-brainwave headset that monitors brain activity throughout gameplay via a forehead biosensor and which determines a participant’s level of focus. This brainwave information is then sent from the EEG headset to the Imagination Machine’s algorithm that calculates the flight path in real-time to control and maneuver the plane.
Starting halfway around the globe, each participant had 45-seconds to make it to their chosen destination. Once the game begins two paths appear on the globe – the ideal flight path that takes you to your destination fastest, and a flight path that follows the user’s level of focus. The more focused a user is on their dream destination the closer the plane stays to the ideal flight path. If a user gets distracted by the crowd or thinks about what they will have for dinner for example, the plane will veer off course. But if they could stay focused and guide the plane to their dream destination within the given time, a return trip to their destination is won. This is kind of amazing, guys.
Wieden+Kennedy Amsterdam Creative Directors, Szymon Rose and Daniel Schaefer, comment: “It’s very exciting when you think of being able to steer a plane just by using your imagination. What makes this idea even more engaging though is the fact that we empower people to use their imagination to physically travel somewhere that they dream of going in the world. The Imagination Machine proves that the old saying ‘if you dream it, you can do it’ is actually true.”
Matt Cottam, CCO at Tellart Amsterdam said: “It is incredible to live in a time when we can access almost every corner of our planet through sensors, video feeds and global communications that are practically free. Even with the highest-fidelity connections, the sense of virtual presence in a remote location will always pale in comparison to the real experience of being there–the sounds of a street, the smell of food, the light, the faces of strangers. The Imagination Machine combines sensing with a digital Earth and the exciting opportunity to travel the real world in all of its color.”
The Imagination Machine stunt was held last week in Moscow’s Afimall City mall. Over 200 people took part throughout the day, with 50 participants winning a round trip to their dream destination along with 5,000 S7 Airlines miles. Those who took part, but who weren’t successful in landing their plane also walked away with 5,000 air miles. Everybody wins!
Apr
15
Mullen Launches Cardboard Stop-Motion Effort for Century 21
Posted in: UncategorizedIf you’ve moved recently (as two of us here at AgencySpy have), you know that while moving your life becomes dominated by cardboard boxes. Mullen took that idea and ran with it in their latest campaign for Century 21, making stop-motion spots created entirely using cardboard and only minimal color to add depth to the scenes.
In “New Nest” for example, a bird-loving elderly man moves to the city — the man, the moving truck, everything constructed from cardboard — and is originally distraught at the change of scenery. He soon notices, however, that there is a park across the street full of birds, making the location perfect for him and his wife. Other spots follow a young boy upset about moving until he finds a new friend and a more overtly-branded effort following the trials of a woman who strikes out looking for a new place on creeplist.org (I think you can guess what that stands in for) before finding the perfect place with Century 21. All of the visuals for the spots were hand-cut by artist Elizabeth Corkery.
The approach helps give the ads a distinct visual identity, making them memorable in a category where it’s hard to stand out. Each of the spots tackle a different challenge of the moving experience in an honest, relatable way, eventually arriving at the conclusion that the move was an improvement for those involved. Hopefully Mullen continues with this approach (and its collaboration with Corkery) as there’s plenty of room to explore the direction further.
Apr
15
Bikes Ride Themselves in This Heart-Pounding Ad for Cycling in Canada
Posted in: Uncategorized
Canada is a great country for cycling, but the bikes aren’t going to ride themselves. Well, actually they do in this inventing and intense spot for Cycling Canada from ad agency Innocean, Sons and Daughters director Mark Zibert and effects house Alter Ego.
The goal is to inspire Canadians to get active. The tagline is, “Hop on.”
Check out the spot and Alter Ego’s behind-the-scenes clip below.
CREDITS
Client: Cycling Canada
Agency: Innocean Worldwide Canada
Production Company: Sons and Daughters
Director/DOP: Mark Zibert
Executive Producer: Dan Ford
Producer: Neil Bartley
Editorial: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Red Barbaza
Executive Producer: Michelle Rich and Stephanie Hickman
Postproduction, Design, Visual Effects: Alter Ego
VFX Supervisor: Andres Kirejew
VFX: Darren Achim, Steve McGregor, Andrew Thiessen
CG Lead: Sebastian Bilbao
Animation: Eileen Peng, Edward Deng, Rob Fisher, Brandon Fernback
Producer: Caitlin Schooley
Executive Producers: Cheyenne Bloomfield and Greg Edgar
Color Grading: Alter Ego
Colorists: Wade Odlum, Eric Whipp, Clinton Homuth
Music and Sound: RMW Music
Producer/Music Composer: Mark Rajakovi?
Sound Design: Kyle Gudmundson
Associate Producer: Kristina Loschiavo
Executive Producer: Jeff Cohen
Media Services: Sebastian Biega and Chris Masson
Apr
15
Retro Portraits of Actors at Sundance Festival 2015
Posted in: UncategorizedAprès l’édition des Tintypes 2014, voici la nouvelle collection de portraits d’acteurs présents au Sundance Festival 2015 et capturés par la photographe américaine Victoria Will. Toujours avec la technique de la plaque d’étain, elle développe elle-même ses clichés afin de leur donner un aspect ancien et authentique.
Alia Shawkat.
Alison Brie.
Analeigh Tipton.
Brie Larson.
Christopher McDonald.
Chris Webber.
Cobie Smulders.
Connie Britton.
Dianna Agron.
Ethan Hawke.
Hugo Weaving.
Jack Black.
James Marsden.
Jason Schwartzman.
Jason Segel.
Jennifer Connelly.
Kevin Bacon.
Kristen Wiig.
Lena Dunham.
Leslie Bibb.
Maddison Brown.
Michael Shannon.
Olivia Thirlby.
Patrick Wilson.
Robert Redford.
Saoirse Ronan.
Spike Lee.
Toni Collette.
Vincent Cassel.
Zachary Quinto.
Apr
15
New Marketer's Playbook Video: Just Don't Call It Product Placement
Posted in: UncategorizedWelcome to our new Marketer’s Playbook, an eight-part video series expanding on our popular Playbook section in print. In Playbook we tackle the stories that are key to helping marketers do their jobs better and smarter. For this new video series, we’re zeroing in on effective marketing strategies and carefully selecting the top marketers that have done the best work in their respective categories. In exclusive, behind-the-scenes visits, we’ll reveal how they put together their most effective, striking or surprising campaigns. Watch this space for inspiration.
Apr
15
Making Stories in a Digital World: Report From Ad Age Digital Conference
Posted in: Uncategorized
Marketing is no longer about telling stories. It’s about making them.
That was the theme of the Ad Age Digital Conference as executives from Adobe, Burger King, Taco Bell, Visa and others shared their views crafting narratives and shaping user experiences with content.
If marketers increasingly want to stop dictating narratives for people to take or leave, how can marketers make themselves part of consumers’ stories and get consumers to create content?
Apr
15
Lawyers Recommend Slew of Changes to Advertising Self-Regulation
Posted in: Uncategorized
Attorneys who practice before the National Advertising Division released long-awaited recommendations on how advertisers could improve their self-policing system Wednesday, a list of ideas that ranged from investing more money in the process to allowing disputes to be settled privately.
The 59 attorneys from the American Bar Association’s anti-trust subcommittee involved in the review present some of the nation’s largest advertisers, including Sprint, General Mills and Johnson & Johnson Overall, the 51-page report, “Self-Regulation of Advertising in the United States: An Assessment of the National Advertising Division,” concluded “the system works well.” But the group did find areas for improvement, though they were not unanimous in their approval of all of the recommendations.
The recommendations ranged from those that could be adopted fairly easily, including one that suggested the NAD assign challenges that touch on similar issues to the same attorney, to those that would be far more difficult — and perhaps controversial — to implement.
Apr
15
The CMO's Guide to Over-the-Top TV
Posted in: Uncategorized
What does ‘over-the-top’ even mean?
The term refers to delivering content over the internet instead of through cable pipes or satellite signals. OTT offerings include direct-to-consumer services from individual networks like HBO (HBO Now) and CBS (CBS All Access) that don’t require a pay-TV package, as well as slimmed-down multichannel TV services from the likes of Dish Network (Sling TV) and Sony (PlayStation Vue).
How many people are watching? Who are they?
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.