Hasta La Creative!

Canada is a great country for cycling, but the bikes aren’t going to ride themselves. Well, actually they do in this inventing and intense spot for Cycling Canada from ad agency Innocean, Sons and Daughters director Mark Zibert and effects house Alter Ego.

The goal is to inspire Canadians to get active. The tagline is, “Hop on.”

Check out the spot and Alter Ego’s behind-the-scenes clip below.

CREDITS
Client: Cycling Canada
Agency: Innocean Worldwide Canada

Production Company: Sons and Daughters
Director/DOP: Mark Zibert
Executive Producer: Dan Ford
Producer: Neil Bartley

Editorial: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Red Barbaza
Executive Producer: Michelle Rich and Stephanie Hickman

Postproduction, Design, Visual Effects: Alter Ego
VFX Supervisor: Andres Kirejew
VFX: Darren Achim, Steve McGregor, Andrew Thiessen
CG Lead: Sebastian Bilbao
Animation: Eileen Peng, Edward Deng, Rob Fisher, Brandon Fernback
Producer: Caitlin Schooley
Executive Producers: Cheyenne Bloomfield and Greg Edgar
Color Grading: Alter Ego
Colorists: Wade Odlum, Eric Whipp, Clinton Homuth

Music and Sound: RMW Music
Producer/Music Composer: Mark Rajakovi?
Sound Design: Kyle Gudmundson
Associate Producer: Kristina Loschiavo
Executive Producer: Jeff Cohen
Media Services: Sebastian Biega and Chris Masson