DDB Chicago wants to sell you a candy bar made from the perfect amount of chocolate, fluffy and Musketeer. Skip Hop? Hey candy does weird things to a body. The “Why 3?” campaign is the first new campaign for the brand in more than 10 years. 3 Musketeers Bar originally was named for the three […]
The post It Takes 3 Musketeers To Properly Skip Hop appeared first on AdPulp.
Marilynne Robinson won the National Book Critics Circle Award for her novel “Lila,” the final book in her trilogy set in the fictional Gilead, Iowa.
(TrendHunter.com) As food mashups continue to explode all over the Internet, some adventurous chefs are turning to flavor fusion to innovate in the world of desserts. These sweet examples show how unexpected flavor…
(TrendHunter.com) The Chromebook Pixel 2 proves that to compete with another successful product and brand often means focusing on different elements of the same thing. For instance, while the recently unveiled…
The company has recalled more than six million vehicles, but only 14 percent of the defective parts have been replaced.
The host, Rodner Figueroa, is known for stinging red carpet commentary and fashion critiques.
MillerCoors — which spurred a comeback for Miller Lite with design changes — is about to give Coors Light a new look as it seeks to revive the slumping brand. Meanwhile, Miller Lite will launch a new campaign called “bodega” that will run in Spanish and English, according to MillerCoors Chief Marketing Officer Andy England, who previewed the brewer’s 2015 marketing plans in an interview. (A Spanish-language spot is above.)
The Coors Light packaging changes will downplay the Silver Bullet’s “cold-activation” gimmick in favor of messaging that plays more on the brand’s heritage as being “born in the Rockies.” The packaging will also note the brand’s 1978 founding year.
The Miller Lite ads, which are by TBWA and Hispanic shop Dieste, feature a bilingual storekeeper named Fred. “We have to recognize that more and more of the Latino population is genuinely bicultural and often bilingual. And if they see a different message in Spanish than they see in English than that can be a challenge,” Mr. England said. “We need to be telling the same story across different media, including both English and Spanish.” The story the brand is pushing is that Miller Lite is the beer for people who want to be themselves, according to Mr. England’s description.
2015 mal começou, mas já temos a grande lista dos melhores GIFs do ano. As categorias vão desde as mais simples, como aquelas que envolvem animais ou gatinhos, até algumas hilárias como a “não consigo tirar os olhos”, e a Throwback, focada em materiais nostálgicos.
categoria “não consigo tirar os olhos”
categoria “throwback”
Promovido pelo site de GIFs Giphy.com, o prêmio .GIFYS pede a alguns jurados que selecionem os melhores GIFs dentre as diversas categorias, e então os usuários podem votar nos seus favoritos e torcer para que eles levem a melhor.
O bacana é que não necessariamente precisam ser GIFs deste ano, mas sim animações que estejam entre as mais queridas do público e dos jurados – por exemplo, o escolhido para GIF do ano mostra Obama em um skate em um congresso em Seul, em 2012. Ou seja, o importante é ser bom, e não necessariamente ser recente.
categoria “notícias e política” e também melhor GIF de 2015
Confira abaixo os outros GIFs de 2015 segundo o GIFYS.
categoria “arte e design”
categoria “animais”
categoria “bizarro”
categoria “esporte”
categoria “natureza e ciência”
categoria “música”
categoria “filme e TV”
categoria “gatos”
Post originalmente publicado no Brainstorm #9
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Investigators interviewed Ms. Lee and found “she has opinions and seems to be aware of what is going on with her book and the book deal,” a regulator said.
Dr. Snyderman drew criticism last fall when she broke a self-imposed quarantine after returning from covering the Ebola outbreak in Liberia.
(TrendHunter.com) Privacy in architecture refers to design choices that give people a sense of security and privacy in a physical space. Particularly when designing residential dwellings, it’s important to bear…
“Celebrities Read Mean Tweets” is one of Jimmy Kimmel’s most popular segments. It’s been spoofed here and there—even by ad agencies. But now, Canadian agency John St. takes the theme in a bit of a different direction with “Kids Read Mean Tweets.”
Check it out here:
“It’s easy to laugh at rich celebrities reading some of the terrible things people have said about them online. We condone it. We even revel in it,” the advertiser, Canadian Safe School Network, say in a press release. “But this same behavior is turning almost 40 percent of Canadian kids into victims of cyberbullying. It’s a growing epidemic that invades their lives and leaves many feeling like there’s no way out.”
The client has even started an Indiegogo campaign to raise money, all of which will go into buying online video so the spot can be seen by more people.
CREDITS
Client: Canadian Safe School Network
Agency: John St, Canada
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Creative Director: Niall Kelly
Copywriters: Kohl Forsberg, Jacob Greer
Art Directors: Jenny Luong, Denver Eastman
Agency Producers: Madison Papple, Cas Binnington
Account Supervisor: Matty Bendavid
Digital Strategy: Adam Ferraro, Michael Nurse
Community Manager: Jacqueline Parker
Production Company: OPC
Director: Chris Woods
Director of Photography: James Gardner
Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault
Line Producer: Dwight Phipps
Editorial: Saints Editorial
Editor: Mark Paiva
Editorial Executive Producer: Stephanie Hickman
Editorial Producer: Ardith Birchall
VFX, Online & Finishing: The Vanity
Colourist: Andrew Exworth
Flame Artist: Naveen Srivastava
VFX Executive Producer: Stephanie Pennington
Audio Post Facility: Eggplant Collective
Audio Director / Composer: Adam Damelin
Audio Head of Production: Nicola Treadgold
Le photographe Shen Chao-liang capture des scènes publiques qui servent de cabarets mobiles et de lieux de représentations pour les danseurs et chanteurs des rues de Taiwan. On en voit certaines qui peuvent se déplier avec des vérins hydrauliques pour un spectacle plus sophistiqué et d’autres qui ont des fresques très criardes.
A group of curious, career-minded students from Smith College sat in our conference room here in mid-town Manhattan recently, asking questions about the advertising business. One asked, “Lynn, do you think going to a women’s college helped you become a powerful CEO?”
Powerful CEO. It was an adjective-noun pairing that struck me. It’s as inevitable as “happy holidays” or “beautiful smile.”
“I never think of myself as powerful,” I said immediately.
Ainda este ano tem filme novo dos Vingadores (The Avengers), com a participação do Robert Downey Iron Man Jr. E talvez esta já seja uma primeira divulgação, um aquecimento. Mas tanto faz: é fofo, é divertido, é do bem.
O ator encarnou Tony Stark para conhecer Alex, garoto de 7 anos de idade que tem o braço direito com má formação congênita. O dono da Stark Industries deu para ele um braço biônico igualzinho ao do Homem de ferro, desenvolvido pelo estudante Albert Manero. E inclusive chama atenção pelo resultado, produzido com uma impressora 3D, ser tão barato em comparação com o braço “dele”, que custou bilhões de dólares.
E pronto. Com esse vídeo ele conseguiu não só deixar um garoto feliz como também, e principalmente, visibilidade para o projeto #CollectiveProject, que precisa de doações. Para divulgar, o apoio é da Microsoft.
Post originalmente publicado no Brainstorm #9
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If the names Andrew Berg and Nicolas Will don’t ring a bell, maybe now they will as the duo, who have resumes with aforementioned AKQA and Olson along with the likes of Ogilvy on their resumes, have launched a new Minneapolis/San Francisco-based shop dubbed Humbdinger & Sons. According to the parties involved, Berg and Will have only now opened the curtain to reveal an operation focused on innovation, video and design that’s been in “stealth mode” for months.
You can check out an example of some of their work for SmartMarker brand Equil above, but their client base has already extended to the likes of Mark Cuban-backed LED SmartBulb brand Ilumi and Adidas wearable tech line, Northern Grade. You can maybe sense a theme here. Describing starting up a new shop, Will, creative director (Berg’s specialty, meanwhile, is on the account side), says “We’ve worked in both agencies and startups, and have seen a huge disconnect. The business models of each are oil and water — big agencies demand big budgets. They’re slow, layered with fat, and don’t have their pulse on emerging technology. But, startups have the most upside. He adds, “These clients are new brands, new ideas, in a new world. They’re not unwanted stepchildren— they’re juggernauts in the growth stage, and they’re the future. We get it. And them.”
Kevin Bacon has traded off the whole “six degrees” things in ads for years. Now it’s time to put the Bacon to work.
And that he does in an amusing if obvious campaign from Grey New York promoting eggs on behalf of the American Egg Board. Because after all, nobody knows eggs better than bacon. Or Bacon.
The online video gets surprisingly suggestive, as Kevin puts up with some heavy flirting from a married woman who discovers him just lying on her counter one day. And the spot doesn’t tire of puns, even though Kevin claims not to enjoy them.
He does enjoy his eggs, however.
“With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign,” Bacon says in a statement. “I like the creativity behind the idea, and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”
Per-capita egg consumption grew to 260 in 2014, an increase of more than a dozen over the last five years, according to the USDA. The celebrity ad campaign is designed to keep that momentum going.
“Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” says Kevin Burkum, the American Egg Board’s svp of marketing. “And there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.”
See the print ad below.
CREDITS
Client: American Egg Board
Spot: “Side of Kevin”
Agency: Grey New York
Chief Creative Officer: Tor Myhren (Global) / Andreas Dahlqvist (New York)
Creative Directors: Ari Halper (Executive Creative Director), Steve Krauss (Executive Creative Director), Brad Mancuso, Susan LaScala Wood
Art Directors: Jay Hunt / Pete Gosselin, Matt DeCoste
Copywriters: Jay Hunt / Pete Gosselin
Agency Producer: Perry Kornblum
Production Company (location): Moxie Pictures (LA)
Director: Martin Granger
Director of Photography: Alar Kivilo
Editor (person & company): Alex Cohan / Vision Post
Music/Sound Design (person & company): Matt Baker / Vision Post
Principal Talent: Kevin Bacon, Geneva Carr, Jeff Wiens
Elu meilleur designer de yachts de l’année 2014, Lujac Desautel a imaginé le luxueux yacht « SALT » sur le concept d’ouverture sur la mer et de transparence. Le bateau comporte des terrasses et des marches qui semblent se déverser et fusionner avec l’eau. Des baies vitrées ont également été pensées pour privilégier la vue.
The company used its annual shareholder meeting to make several movie announcements, which also included a release date for “Star Wars: Episode VIII.”
(TrendHunter.com) It’s easy to dismiss the Holiday Inn Express as a necessity rather than an indulgence. That’s about to change thanks to a hip redesign that gives the hotel chain a boutique overhaul….
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