Hasta La Creative!

Chris Kyle’s celebrity hangs over the trial and the town, larger in death than it was in life.

The prime minister accused one paper of a “campaign of slander” again him, his party and a rival paper backed by the American billionaire Sheldon Adelson.

Film, Online
IKEA

Couples are forced to make many decisions when they visit IKEA. And we know it’s not always that easy to get along. So this Valentine’s Day we met up up with three couples who’ve been together ever since the opening of the first IKEA store in 1958. They obviously know what it takes to stay in love.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Andreas Ullenius
Art Director:Petra Albrektson
Copywriter:Rickard Beskow
Account Executive:Kjell Mansson
Agency Producer:Leila Widgren
Account Director:Henrik Adenskog
Planner:Jerker Winther
Graphic Designer:Jens Broman
Production Company:Bacon
Director:Tarik Saleh
Producer:Ylva Axéll
Advertisers’ Supervisors:Mia Granath, Patrik Nygren-Bonnier
Music:Josefin Jinder, Nils, Tull, Victor Holmberg

Snickers and BBDO New York have followed up their brilliant “Brady Bunch” Super Bowl ad with an inspired print piece—taking over the back cover of Sports Illustrated’s new Swimsuit Issue with this fantastic “You’re not your when you hungry” ad.

Hannah Davis, of course, is on the front cover of the magazine. But on the back is a much less traditionally attractive female—Medusa, in fact, whom models apparently act like when they haven’t had a Snickers in a while.

Cynics will suggest models are always hungry, and wouldn’t be caught dead rectifying that fact by wolfing down a Snickers bar in public. But leaving aside the issues of verisimilitude, this is a pretty great ad and media placement. The recasting of Sports Illustrated as “Super Irritated” is a particularly nice touch.

See the front cover, and credits for the Snickers ad, below.

Front cover:

CREDITS
Client: Snickers
Ad: Medusa

Agency: BBDO New York
Chief Creative Office, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Creative Director: Danilo Boer
Senior Creative Director: Grant Smith
Executive Art Producer: Betsy Jablow
Account Director: Josh Steinman
Account Manager: Dylan Green
Planner: Alaina Crystal

Photographer: Vincent Dixon

CGI: Parker & Biley
Production Company: Jake Mills Productions

Today in News We Missed, Leo Burnett Chicago officially hired creative veteran Nancy Hannon in December and made the news official last week; she now holds the EVP/ECD title.

Burnett was one of the big winners of last November’s Kraft shakeup, and Hannon will manage the teams working on that client’s Philadelphia Cream Cheese, Crystal Light, and Breakstone’s brands in addition to Kellogg’s Special K.

The hire marks a return of sorts for Chicago native Hannon, who spent more than a decade working on food and consumer goods accounts with Leo Burnett earlier in her career. Prior to joining Leo, she spent 18 months as EVP/ECD at EnergyBBDO, where she ran creative for Quaker as well as various Bayer vitamin brands and simultaneously worked on new business.

Earlier in her career, Hannon spent five years with the Martin Agency, serving as SVP/GCD on accounts including Wal-Mart, the American Cancer Society, Hanes, and more. Other prominent roles include VP/CD on Sears at Y&R Chicago and several years spent as a freelancer with clients ranging from Always to Energizer.

Agency CEO Susan Credle writes:

“Nancy is known as a leader in portraying women in advertising with attitude, intelligence and depth. We welcome her contributions and leadership in this space.”

Despite Hannon’s move and Wieden+Kennedy’s hiring of Pereira & O’Dell ECD Jaime Robinson, readers and their comments tell us that the industry at large has yet to reach a long-promised new chapter in the “creative women in advertising” conversation.