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• Read more about Clorox “Contest” (2015) :15 (USA)
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From Adbusters #118:

In 2012, DARPA — the mad scientist wing of the pentagon, revealed a new and highly classified research and development project called PLAN X.

An effort to bolster the US military’s recently established established Cyber Command (USCYBERCOM) so that it may “dominate the cyber battlespace,” the plan will dramatically accelerate the development and acquisition of new weapons, with a focus on lowering the engagement threshold so that personnel without detailed technical expertise can be seamlessly deployed into the hyperlink conflict matrix.

PLAN X is a deliberate attempt to render cyber warfare more accessible, user-friendly and intuitive, to the point where it includes an effort to transform the digital world into a 3D landscape that can be navigated with Oculus Rift, allowing soldiers to experience cyberspace much like they would the arid terrain of Iraq or Afghanistan.

Of the plan’s many curious dimensions is an attempt by DARPA technologists to create a real-time map of the entirety of cyberspace — which includes billions of computers, handheld devices and other intermeshed nodes of interest.

This move by DARPA, which in 1969 created the networks that would eventually evolve into the web we so casually surf today, confirms what many have suspected all along: that the Internet has always been and continues to be primarily a theater for warfare.

Please govern yourselves accordingly

— Douglas Haddow. This piece is Part One of the Field Guide to Virtual Warfare from Adbusters Issue #118.

• #118
• Field Guide to Virtual Warfare
• us military

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From Adbusters #118:

Facebook has 1.32 billion users, 864 million of which visit the site everyday for an average of 21 minutes.

The lion’s share of the world’s connected (not currently located behing the Great Firewall of China) fit into a similar browsing pattern, spending their free time browsing the corporate surface web — which in addition to Facebook includes sites like YouTube, Yahoo, Google and Amazon.

The handful of sites at the top of the Alexa rankings command the majority of our attention spans. Then there’s everything else that is easily found through a teriary search protocol: blogs, Reddit, news outlets, Pinterest, Craigslist, et cetera.

Beyond this lies the deep web, also known as the invisible or hidden web. You cannot Google your way through it and it is estimated to be some 500x larger than what we’re able to see on the surface. To understand just how big the deep web really is, consider the following: in 2008, Google had indexed approximately 1 trillion unique URLs. The number has grown substantially since then, and the deep web is 500 times bigger than whatever that number is now.

Typically associated with a laundry list of very bad things, the deep web is actually a generic term that simply describes areas of the Internet that are not accessible by standard search engines, which includes things like academic databases and organizational intranets.

Take another step into the deep end and you’ll find The Onion Router (TOR) — a network of virtual tunnels that allows its users to “protect their privary and defend themselves against network surveillance and traffic analysis.”

Now this is where things start to get interesting and weird. It’s also where you’ll begin to peel back the layers to find those shadowy corners of the Internet that the news warned you about.

Tor features sites like:

• The Sild Road anonymous market
• Bankers of God: offering citizenship services and “diplomatic world introductions.”
• Bitmix Bitcoin Laundry
• PayPal Heaven: “easy money!”
• Anonymous Firearms: ”I will sell firearms for bitcoin, I can accept escrow.”
• Black Ops Forgery: *Fake passports *Stolen identities *Counterfeit Yens.
• Netflix4U: Dirt cheap Netflix accounts.

— Douglas Haddow. Part 3 of Field Guide to Virtual Warfare from Adbusters Issue #118.

• #118
• Field Guide to Virtual Warfare
• Deep Web
• Tor

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(TrendHunter.com) The sound of the menacing JAWS theme song dances in your head as you rest your eyes upon the Shark Finger Tattoo. These tiny cute temporary tattoos are anything but terrifying. Coming in an…

Às vezes uma boa história não é o suficiente: ela precisa ser bem contada. Da mesma forma, um personagem só se torna um ícone se o seu intérprete tiver talento o suficiente para torná-lo único, inesquecível. James Bond, por exemplo, vem colecionando atores nas últimas décadas, mas ninguém conseguiu deixar uma marca tão forte quanto Sean Connery. E Zachary Quinto pode até tentar, mas nunca haverá outro Mr. Spock como Leonard Nimoy.

Foi com tristeza que li a notícia da morte de Leonard Nimoy, aos 83 anos, vítima de uma obstrução pulmonar causada pelo tabagismo. Apesar de ter feito diversos filmes, o ator de aparência frágil e até um pouco estranha realmente se tornou uma das mais importantes figuras da cultura pop graças ao seu personagem de Jornada nas Estrelas.

A princípio, Spock seria um coadjuvante da série, um alienígena de caráter duvidoso. Graças a seu intérprete, entretanto, o personagem acabou se tornando um dos protagonistas, além de nos ensinar incontáveis lições ao longo de quase 5 décadas, entre séries e filmes. E a maior ironia de todas era que justamente o mestiço de terráqueo e vulcano era o mais humano da tripulação da Enterprise.

Em seu último tweet, Nimoy escreveu que “A vida é como um jardim. Momentos perfeitos podem ser alcançados, mas não preservados, exceto na memória.” Isso me fez pensar em todos os momentos perfeitos que tive ao longo da minha vida, parte deles na companhia do senhor Spock e de outros membros da Enterprise. Estão todos preservados na minha memória.

Fica, então, a certeza de que mais uma vez não precisamos nos despedir, porque Leonard Nimoy continuará vivo em sua obra e em nossas lembranças.

Vida longa e próspera, Mr. Spock.

A life is like a garden. Perfect moments can be had, but not preserved, except in memory. LLAP

— Leonard Nimoy (@TheRealNimoy) 23 fevereiro 2015

“Long before being nerdy was cool, there was Leonard Nimoy.” —President Obama #RIPLeonardNimoy #LLAP pic.twitter.com/sX6yvK5eLA

— The White House (@WhiteHouse) 27 fevereiro 2015

It is with sadness that I heard of Leonard Nimoy’s death. I was lucky to spend many happy, inspiring hours with him. He won’t be forgotten.

— Patrick Stewart (@SirPatStew) 27 fevereiro 2015

my heart is broken. i love you profoundly my dear friend. and i will miss you everyday. may flights… https://t.co/WPJmt1X4ox

— Zachary Quinto (@ZacharyQuinto) 27 fevereiro 2015

Seriously one of the coolest people ever. https://t.co/Rf8M96zKFJ

— Ben Stiller (@RedHourBen) 27 fevereiro 2015

Post originalmente publicado no Brainstorm #9
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DDB San Francisco released one of the funnier ads we’ve seen in a while, for a brand you might not associate with humor: Clorox Bleach.

In the 15-second spot, a mother walks in on her sons putting downs lines of tape in the bathroom. When she asks what they’re doing and one of them answers “A distance contest,” the spot cuts to an arm slamming down a container of Clorox and a voiceover delivers the line “For life’s blecahable moments.” The ad invites viewers to share their own “bleachable moments” with the hashtag #BleachItAway.

While you might not expect a humorous approach to work for a brand like Clorox, it does so very well here. That’s thanks in part to the insight that, hey, the source of messes can sometimes be pretty funny, but also because the acting and comedic timing are really spot on. To top it off, the social initiative might unearth some funny stories of its own and the “bleachable moments” framework leaves a lot of room for future ideas.

Mamileiros e mamiletes, o forninho tá caindo! Estradas e portos fechados, cidades sem combustível, ameaça de desabastecimento: o cenário de um nó logístico se desenha com notas trágicas. Depois de muito ensaio conseguimos colocar a Michelle na frente do microfone pra nos ajudar a entender as saídas que se desenham para essa crise, junto com o Daniel.

Mas antes vamos dar uma palhinha sobre os discursos maravilhosos do Oscar, o juiz cara de pau, a cilada que armaram para o rapper Mc Cert e os bilhões escamoteados pelo HSBC.

Taca-lhe pau nesse Mamilos

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02m26 Fala que eu te escuto
07m32 Trending Topics
30m24 Treta da Semana: Greve dos caminhoneiros
1h35m13 Farol Aceso

CRÉDITOS:
Edição: Caio Corraini
Música: The miseducation of Lauryn Hill

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Críticas, elogios, sugestões para mamilos@brainstorm9.com.br ou no twitter.com/mamilospod.

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Greve dos caminhoneiros
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Ju – Piranho, do Porta dos Fundos e Citizen Four
Mi – Rápido e Devagar, duas formas de pensar
Cris – Me explica
Dani – Por que a intervenção do governo pode gerar prejuízos à sociedade?

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The Chicken Littles who squawked that the sky was falling after Lester Holt’s first week filling in for Brian Williams behind the “NBC Nightly News” desk have fallen silent, as the Feb. 16 to Feb. 20 newscasts put up huge ratings.

Mr. Holt’s second week as the “Nightly News” anchor averaged 10.1 million viewers, per Nielsen figures, only the fourth time this season that NBC has reached that milestone. No other nightly newscast has hit that mark in eight seasons.

More important, Mr. Holt improved on the newscast’s quarterly deliveries of adults 25 to 54 by 6%, adding 134,000 members of the demo most coveted by evening news advertisers. Week two of Mr. Holt’s tenancy also edged his predecessor’s final five days in the anchor chair, effectively muzzling earlier chatter as to how viewers would flee after Mr. Williams’ departure.

Continue reading at AdAge.com