CHART: Lester Holt Delivers for 'NBC Nightly News'
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The Chicken Littles who squawked that the sky was falling after Lester Holt’s first week filling in for Brian Williams behind the “NBC Nightly News” desk have fallen silent, as the Feb. 16 to Feb. 20 newscasts put up huge ratings.
Mr. Holt’s second week as the “Nightly News” anchor averaged 10.1 million viewers, per Nielsen figures, only the fourth time this season that NBC has reached that milestone. No other nightly newscast has hit that mark in eight seasons.
More important, Mr. Holt improved on the newscast’s quarterly deliveries of adults 25 to 54 by 6%, adding 134,000 members of the demo most coveted by evening news advertisers. Week two of Mr. Holt’s tenancy also edged his predecessor’s final five days in the anchor chair, effectively muzzling earlier chatter as to how viewers would flee after Mr. Williams’ departure.
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