Olson Debuts First Broadcast Spots for Supercuts

Olson recently debuted its first broadcast campaign for Supercuts, featuring three 30-second spots.

For each of the spots, an individual was tasked with documenting their hair growth from day to day through a series of selfies. The agency then teamed up with production company Supply & Demand to craft time-lapse videos showing the journey from haircut to haircut. It’s a pretty clever premise, and one that lends itself well to audience engagement.

“The cast…act not only as the people we look at, but the people who really made this commercial,” said director Mac Premo.

Mães da Sé: Missing stickers

Advertising Agency: NewStyle, Brazil
Art Director: André Kovadloff
Copywriter: Antonio dos Anjos
Creative Directors: Claudio Xavier, Thomas Tagliaferro, Victor Morais
Strategic planning: Carlos Gajo

Cunard: Forever Cunard

Advertising Agency: DigitasLBi, London, UK
Group Creative Director: Simon Attwater
Art Director: Richard Morgan
Copywriter: Christopher McKee
Client Director: Caitlin Blewett
Senior Account Manager: Umesh Patel
Creative Producer: Filip Johansson
Production Company: Nomint
Director: Christos Lefakis
Published: January 2015

APA Insurance: Baggage drama

Advertising Agency: Scanad, Kenya
Creative director: Mark Fidelo
Copywriter: Hassan Danish
Art Director: Rakesh Jha
Business Head: Karambir Rai
Account executive: Timothy Ochanji
Director: Andrew Macharia

Tide-to-Go: Lipstick

What does your shirt say?

Art Director: Amanda Keffer
Copywriter: Ian Holmes
Photographers: Amanda Keffer, Ian Holmes

Tide-to-Go: Wine

What does your shirt say?

Art Director: Amanda Keffer
Copywriter: Ian Holmes
Photographers: Amanda Keffer, Ian Holmes

Tide-to-Go: Spaghetti

What does your shirt say?

Art Director: Amanda Keffer
Copywriter: Ian Holmes
Photographers: Amanda Keffer, Ian Holmes

Maker of Giant Tablets Has a Magician Accost People on the Street and Supersize Their iPads

If you could magically turn your iPad into a much bigger tablet, would you?

Fuhu is promoting its giant new Nabi tablets. (They’re available in 24-, 32-, 43-, 55- and astonishing 65-inch versions.) To that end, it made a new reality-style video featuring magician Adam Trent, one of seven stars in stage show The Illusionists, pretending to transform random people’s iPads into Nabis, outside the glass-box Apple store on Fifth Avenue in Manhattan.

It’s good, harmless, not-at-all earth-shattering fun, mostly offering a new twist on classic magic tricks, like Trent pretending to pull strawberries out of the popular video game Fruit Ninja—because duh, the resolution is just that good.

But the best part is by far when that one little kid basically tells the silly magic man to take back some of these freaking strawberries, idiot, because there are too many, and what is he, some kind of fruit sherpa?

As for the Nabi, we’ll leave it to you whether you want to carry a TV around and pretend it’s a tablet. Seriously, it’s so big it has a handle—but maybe that just makes it cooler.



The Wearable Selfie Drone

Voici Nixie, une idée originale du chercheur Christoph Kohstall, le premier wearable drone du monde. Ce prototype commence comme un bracelet et se déroule ensuite en un petit quadcopter après avoir effectué un simple geste avec votre poignet. Une fois que l’appareil décolle, il sait exactement où vous êtes et permet de prendre une photo ou une vidéo, puis revenir à vous comme un boomerang.

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The Wearable Selfie Drone_1
The Wearable Selfie Drone_0

New York Post Confirms Twitter Accounts Were Hacked


The New York Post said its Twitter account was hacked after messages were posted citing bogus breaking news about U.S. interest-rate policy and China firing missiles on a U.S. Navy ship.

The newspaper’s Sunday business editor tweeted “Our Twitter feed has been hacked.” The company then sent a statement that said, “Some New York Post Twitter accounts were briefly hacked and the matter is being investigated.” Twitter didn’t immediately respond to a request for comment.

One tweet said “#BREAKING: Chinese anti-ship missile fired at USS George Washington.” Another tweet said: “BREAKING: Federal Reserve head Yellen announces bail-in in emergency meeting, rumored negative rate to be set at 4pm EST today.”

Continue reading at AdAge.com

Yahoo Confirms Ad-Tech Leadership Shakeup


A year after Yahoo overhauled its ad-tech product line, the company has reorganized who is in charge of it as it shifts focus from selling ads on others’ sites to selling them on others’ mobile apps.

Yahoo has promoted Prashant Fuloria to be the company’s senior VP-advertising products, a Yahoo spokeswoman confirmed on Friday. Mr. Fuloria had joined Yahoo in August after the portal acquired mobile app analytics firm and ad network Flurry, where he had been chief product officer.

In his new role, Mr. Fuloria will be in charge of all ad product development at Yahoo, spanning display banners, so-called “native” ads, video spots and mobile placements.

Continue reading at AdAge.com

30 Tasty Valentine's Day Desserts – From Sentimental Gelatin Snacks to Heart-Filled Cupcake Recipes (TOPLIST)

(TrendHunter.com) These tasty Valentine’s Day desserts range from heart-shaped donuts to sentimental gelatin snacks that are designed to fit dietary restrictions. Whether you’re indulging or staying…

Donny Deutsch Scored a TV Show

Donny Deutsch may be out at the agency that bears his father’s name, but he’s all the way in at The USA Network.

Yesterday, we caught word from TV Guide that Deutsch the younger will soon star in his own old-style television programme called Donny!. No, it won’t be a Trump-style reality competition to find the hottest young advertising creatives — it will be “a half-hour satire that centers on his professional life, as well as his personal life as a single dad looking for romance” in the vein of Curb Your Enthusiasm.

The “professional life” mentioned in the press release will not have anything to do with advertising. Rather, it will follow Donny’s adventures as the host of a daytime talk show also called Donny!.

Here’s a key line:

“…his very put-together public persona is in stark contrast to his private reality as he struggles to find love and also to be a good parent.”

Six episodes will premiere in late 2015. But who will be the Jeff to Donny’s Larry?!

Deutsch LA Introduces ‘Mop Dog’ for Dr. Pepper

Deutsch LA recently launched a new ad for Dr. Pepper, introducing “Mop Dog.”

“Mop Dog” is a Puli — a Hungarian breed that develops natural dread locks or “cords” giving it a distinct, comical appearance — who roams around in search of a home. The dog walks past an owner taking her two (more normal looking) dogs for a walk and passes two shops with mops in the window before finally being taken in by a Dr. Pepper truck driver (who Breaking Bad fans may recognize as “Krazy 8?). From there it’s straight Puli cuteness as the dog tags along. For a moment it seems the driver is going to drop the dog off at an animal shelter, but, predictably changes his mind. The spot ends with the “Always Be One of a Kind” tagline.

While the ad could hardly be accused of originality, Deutsch LA handles the canine approach as well as most with “Mop Dog.” Saccharine as it might be, it’s hard to imagine that people won’t eat this one right up (who doesn’t love Pulis?), and we wouldn’t be surprised if Dr. Pepper’s “Mop Dog” makes a reappearance.

Bud Light: Up for whatever

Advertising AGency: AKQUA, USA

William Lawson's: Car wash

Advertising Agency: La Cancha, México
Creative Directors / Copywriters: Hernández, Cappiello, Garcia
Executive Producer: Ada Odremán
Photographer: Claudio Napolitano
Published: October 2014

Toyota Tacoma: Invisible car

Ad was created to introduce the new Toyota Tacoma at the 2015 Detroit Auto Show.

Advertising Agency: Saatchi & Saatchi LA, USA
Creative Director: John Payne
Associate Creative Directors: Vidur Raswant, Verner Soler, Julia Regan
Senior art director: Max Wang
Senior copywriter: Anthony Brooks
Executive Integrated Producer: Margaret Nickerson
Senior Producer: Holly Otto
Integrated Producer: Lyndsey Wilson
Directors: Tony Di Zinno / SaF Productions, Chris Noellert / Carbon VFX
Editorial Company: Whitehouse Post
Editor: Josh Bodnar
Assistant Editor: Jeremiah Mayhew
Executive Producer: Joni Williamson
Producer: Jonlyn Williams
VFX, Color, Finishing: Carbon VFX
Co-Director, Creative Director, Lead Flame: Chris Noellert
CG Supervisor: Matthew Stevens
CG FX Animators: Denis Gauthier, Daniel Naulin, Tom Connors
Flame Assist: Jim Gomez
Colorist: Mark Todd Osborne
Executive Producer: Marlo Baird Kinsey
Producer: Michael Theurer

River Island / James Long: New

Production Company: White Lodge
Director: Menno Fokma

Loft's Video of a Woman Exercising in Plastic Wrap Bombs Big Time

Loft, the more relaxed of the Ann Taylor fashion houses, recently posted a video of a young woman frantically binge-exercising with plastic wrap on because she’s going to a wedding. While the video, part of a new web series, is desperately unfunny, it’s meant to be satire and was taken out of context, according to the brand.

“We teamed up with the comediennes of [the web series] #hotmessmoves to create a series of videos on LOFT.com, which prove your best resolution for 2015 should be to stay exactly the same, because you’re perfect just the way you are,” a Loft rep told Today.

Sure, its meant to be satirical take on New Year’s resolutions, but what happens when the jokes don’t land? People see the message as a possibly sizeist, sexist suggestion that women need to lose weight to fit into your clothes.

What’s interesting, though, is that almost every video in the series—featuring Ashley Skidmore and Lyle Friedman—has something deeply wrong with it.

One video has what begins as a meet-cute devolve into a woman pushing for the man to be a man—oh right, gender norms are funny—and escalates into her being charmed by street harassment. Another shows the two women trying to cook, but ha ha, they can’t because they’re single. And yet another feels like Sex and the City lite, with the women discussing men they need to cut out of their lives because, ha ha, men don’t change. 

Better luck next time.

Ikea Loved This Illustrator's Fantastical Doodles on Its Catalog So Much, It Hired Her

Some companies might take exception to your scribbling all over its catalog. But not Ikea.

For a while now, British illustrator Sarah Horne has found the Ikea catalog to be an inspiring canvas on which to draw fantastical scenes—with mythical creatures all relaxing in minimalist Swedish homescapes. Well, Ikea saw the drawings—and loved them. And over the holidays they invited Horne to be an official children’s illustrator in residence at its Wembley store.

“As a child I was always doodling and dreaming up a never-ending number of fantastical dinner parties that featured fictional creatures from the pages of my favorite storybooks—imagining what it would be like to have dinner with a dragon or breakfast with Bigfoot,” Horne says.

“Although I’m all grown up, my mind runs riot with the fantastical meals I always wished I could be a part of, using pages from my favorite Ikea catalogue as a canvas to bring my mythical creations a little more into reality.”

Horne’s pictures gave Ikea an idea. They could use them to help reinforce the idea of the importance of family dinner times.

“We know how easy it is to get bogged down in the craziness of everyday life, so we hired our children’s illustrator in residence to put the wonder back into dining together,” says an Ikea rep. “At Ikea, we firmly believe that each and every mealtime is special in its own right, whether it’s a midweek supper for your partner, breakfast with the kids, or pizza at home on a Friday night. It’s all about spending quality time together and treasuring those moments as a family.”

Hear more from Horne below. Via PSFK.