Hasta La Creative!

Goldenvoice, the organizer of the annual Coachella music festival in California, has entered into a joint venture with the Hangout festival in Alabama.

Charlie Hebdo’s first cover after the attack on its newsroom will feature an image of the Prophet Mohammed, holding one of the “Je Suis Charlie” signs being used to show solidarity with the magazine. The title reportedly expects to produce three million copies this week. Its usual run is 60,000.

Continue reading at AdAge.com

Did brand marketers beyond the technology vertical dominate this year’s Consumer Electronics Show? Not exactly. But there were a number of brands, often surprising ones, which were more visible and exciting than the electronics mainstays. This is a sign of what’s to come.

Earlier in the week, I predicted that a greater variety of brands would soon take over the convention. The prediction proved prescient, but not entirely to the credit of brand marketers. It was a lackluster year for product launches, as the show featured incremental improvements in a range of categories such as 3D printers, autos, appliances, connected devices, drones, robotics, TVs and wearables. One announcement that keeps coming to mind is that LG found a way to put a smaller washing machine inside a washing machine. It’s reminiscent of the Onion article, “New Starbucks Opens in Rest Room of Existing Starbucks.”

For other brands, it’s akin to when the Super Bowl itself is terrible and the commercials are pretty good. After a while, no one is talking about the game at all, so the commercials are all anyone’s talking about. This year, with a dearth of big news coming out of the convention center, marketers can focus on what their peers from retail, packaged goods and other verticals are doing.

Continue reading at AdAge.com

Twitter was busy last week. Amid the Consumer Electronics Show, in Las Vegas, its sales team pitched media agencies and brand marketers on multiple new features. As Ad Age reported earlier, Twitter trotted out an upcoming autoplay video ad product. It also began hawking ways to cash in on its newly-christened “logged-out” users, selling ads against tweets that appear elsewhere and splitting revenue with publishers. The Wall Street Journal reported the news on Friday:

The social media company is planning to sell ads within streams of tweets on other publishers’ apps and websites, people familiar with the matter said. Twitter laid out its initiative to media buyers in a presentation at the Consumer Electronics Show in Las Vegas, the people said.

For months, Twitter has laid the groundwork for extending its revenue reach on mobile, with MoPub, its mobile-ad network, and its new app service, Fabric. ESPN and Flipboard were cited during CES meetings. The publications are frequently used as examples in Twitter sales meetings, but no deals have been cut with the companies, an executive familiar with Twitter said.

Continue reading at AdAge.com

This cannot have been a quiet weekend for anyone at 21st Century Fox responsible for cultivating the image of Rupert Murdoch or his Fox News Channel.

De todos as funções em uma produção cinematógráfica, talvez aquela que esteja mais evidente aos nossos olhos, e por isso mesmo seja frequentemente ignorada pelo público seja a de colorista. Basicamente, o trabalho deste profissional é ajustar com perfeição as cores de cada cena.

Para entender melhor como isso é feito, o estúdio Grade, de Kansas City, criou um vídeo que mostra o colorista Taylre Jones trabalhando na pós-produção do filme independente The House on Pine Street.

Depois de registradas por uma Sony F55 em LOG (formato que captura a imagem para manter os detalhes), cada cena do filme teve sua coloração ajustada de 10 a 15 vezes – o que não aparece explicitamente no vídeo acima. Para quem quiser saber mais, vale dar uma olhada neste post do Reddit.

Post originalmente publicado no Brainstorm #9
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Phi Kappa Psi was reinstated after the Charlottesville police told the University of Virginia it could not substantiate allegations.

If the ’80s taught us anything, it’s that exercising can be fun—especially when you’re playing solid gold hits and wearing the glossed-out fashions of the day. Leotards, leg warmers, short shorts, sweatbands and a big ol’ goofy smile—that’s all you needed to participate in Jazzercise, the hit aerobics craze of 30 years ago.

Here’s a little look back, in case you forgot.

Well, in an attempt to update the image of the now-vintage brand, Jazzercise has updated its branding with a new logo. Here’s the before and after:

So, they blasted the serifs off the original logo and italicized it slightly—then took the Pepsi mark and rotated it 45 degrees counter-clockwise and used the Obama campaign’s color palette. OK, the latter is a joke, but it’s a tiny bit uncanny. It’s certainly a new look for the brand, and it looks clean and modern. But it’s also a bit corporate, like it’s meant to adorn the welcome brochure for the gymnasium of a cult or the Others from Lost.

“Some people still think legwarmers and leotards when they hear Jazzercise, but we left the ’80s behind a long time ago,” Jazzercise founder and CEO Judi Sheppard Missett said in a statement. “Jazzercise is the original dance party workout, and 45 years later we continue to transform the bodies and lives of our customers because we know how to get results and keep it fresh. Today we recharged our brand to reflect the edge, energy and intensity of our classes and to reach out to a new audience with a bold new message: You think you know us, but you don’t.”

Call me crazy, but i’m gonna miss leotards and legwarmers—and those delightful serifs. 

Via Fast Company.

O que você faria se um bebê – ou uma criança pequena – se engasgasse na sua frente? Frequentemente, o noticiário mostra algumas histórias com finais felizes, graças a algum socorrista que conseguiu orientar pelo telefone a pessoa do outro lado da linha. O grande problema é que nem sempre dá para depender da sorte e importante, mesmo, é saber o que fazer nestas horas.

A BBH de Londres criou uma animação para a St John Ambulance que explica como agir se um bebê estiver engasgado. O filme é estrelado por brinquedos e outros objetos que costumam ser engolidos pelos pequenos, e que muitas vezes acabam sendo fonte de problemas.

Os personagens mostram dois tipos de manobras que podem ajudar a desengasgar a criança, e lembra que, se nada disso funcionar, é preciso chamar o resgate imediatamente.

A produção é da Academy, com direção de Si & Ad.

Post originalmente publicado no Brainstorm #9
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Havas Worldwide Chicago Group announced the appointment of Celia Jones as group brand director today. She will be responsible for both strategic brand building and external marketing, reporting to U.S. Chief Growth Officer Laura Maness. Jones will also be tasked with managing external communications, events and thought leadership, and will serve as “point person for all media inquiries for the Havas Chicago Group.”

Jones arrives at Havas following over seven years at digital agency Critical Mass, where she served as global marketing director, led external marketing communications across all of the agency’s offices worldwide and played an important role in global expansion. Prior to Critical Mass, Jones served as director of content and lead copywriter at Designkitchen (a WPP Wunderman unit) for two years. Commenting on the hire, Paul Marobella, president, Havas Worldwide Chicago Group, cited Celia’s “unique combination of marketing savvy, communications expertise, digital acumen and a passion for brand storytelling…”

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