Hasta La Creative!

Uma das premiações do El Ojo é a “Melhor ideia Local”, que destaca até 5 finalistas de cada país, condecorando os 3 primeiros lugares – o vencedor e dois colocados subsequentes, que levam para casa o prêmio e certificados, respectivamente.

O B9 destaca abaixo as produções de diversos países iberoamericanos, que foram indicados ao prêmio. O resultado da escolha do júri será apresentado na noite dessa quarta-feira, quando esse post será atualizado com os cases vencedores.

Venezuela

Chaplin, da ARS DDB para Deep Clean Neutrogena da Johnson & Johnson
Trampolín, da ARS DDB para Malta Regional da Cervecería Regional
TV (Renault), da Publicis Venezuela para Servicios Autorizados da Renault

Uruguai

10 Pasos por los derechos humanos, da Lowe Ginkgo para Derechos Humanos da Anistia Internacional

Black perfumes [Campanha], da Ponce para Axe black perfume da Unilever

Equilibrio [Campanha], da Havas WW Gurisa para El Observador do El Observador
Fantasma del 50, da Notable Publicidad para Institucional da Puma

Fotografías de la memoria, da Young & Rubicam Uruguay para Vacaciones de Julio do Ministerio de Turismo de Uruguay
Retratos contra el olvido, da Lowe Ginkgo para Desaparecidos da Anistia Internacional Uruguai

Região Sul

Compositores de cancha, da Kausa central creativa para Pilsen da Cervepar – AB InBev
Cuentos amarillos, da Nasta para Institucional da Cervepar
Global warming menu, da ONIRIATBWA para Institucional da WWF Paraguai
Facebook en guaraní, da Biedermann McCann para Facebook en Guaraní da Tigo Paraguai
Radio lluviosa, da ONIRIATBWA para Colecta Nacional de Un Techo Para Mi País Paraguai

Political haircuts, da Kausa central creativa para Raio Bemba da Raio Bemba

Porto Rico

Árbitro, da DDB Latina Puerto Rico para Acuvue da Johnson & Johnson
Assurance, da DDB Latina Puerto Rico para Axe da Unilever
Filmed reviews, da JWT San Juan para Compañía de Turismo de Puerto Rico do Gobierno de Puerto Rico
Good bye Serious [Campanha], da DDB Latina Puerto Rico para Walls da Unilever
Hands free whopper, da DLC / Ogilvy & Mather para 50 aniversario de Burger King Puerto Rico do Burger King Porto Rico
Mi banco, mi espacio, da JWT San Juan para Institucional do Banco Popular de Puerto Rico

Portugal

Beijo, da Partners para AMCV da AMCV
Bullying homofóbico, da Lintas para dislikebullyinghomofobico.pt da CIG
Cavalo, da Leo Burnett Lisboa para Indie Junior 2014 – Festival de Cine Independiente para Niños de Indie Lisboa
Every Little Penny counts, da Moon Lisboa para Every little penny counts da Halo Trust
LX Type, da Leo Burnett Lisboa para Câmara Municipal de Lisboa
Pride heart, da Fuel Lisboa / Havas Worldwide para Queer Lisboa Festival da Queer Lisboa

Peru

Agua, da Young & Rubicam Perú para Colgate da Colgate Peru
DNI feliz, daMcCann Erickson Perú para Coca – Cola da Coca – Cola Peru
Elefante, da Fahrenheit DDB para Dukto da Qroma
La hija perfecta, da Fahrenheit DDB para Promart da Promart Homecenter
Panel generador de agua, da FCB Mayo para Admisión 2013 da Universidad de Ingeniería y Tecnología

Panel urbano purificador, da FCB Mayo para Admisión 2013 da Universidad de Ingeniería e Tecnología

México

Alarm cap, da Publicis Mexico para Nescafé Clásico da Nestlé México
Amuleto para sismos, da Circus para Amuleto para sismos da Brigada de Rescate Topos Tlatelolco
Bills only collection box, da JWT México para Colecta 2014 da Cruz Vermelha Mexicana
The hair fest, da Ogilvy & Mather México para Casa de la Amistad da Casa de la Amistad

Padres, da Tribal Digital para Cablevisión Internet daCablevisión México
Subliminal [Campanha], da DDB México para Control Parental da Terra Networks México

Estados Unidos (Hispano)

Alzheimers Gallery [Campanha], do Grupo Gallegos para Public Service da Alzheimer´s Association
Brave, do Grupo Gallegos / Goodby, Silverstein & Partners para Got Milk? da California Milk Processor Board
Grandson, do Grupo Gallegos para Public Service da Alzheimer´s Association

I will survive, da Del Campo Saatchi & Saatchi para VH1 da MTV Estados Unidos

Muttbombing, da Dieste para Adopción da DPA
Proud whopper, da DAVID para Proud Whopper do Burger King USA

Espanha

Abortion travel, da DDB España para Coordinadora Española para el Lobby Europeo de Mujeres da CELEM (Coordenadoria Espanhola para o Lobby Europeu de Mulheres)
Homeless fonts, da The Cyranos McCann para Homeless Fonts da Fundació Arrels
Libero si te lo explican con fútbol [Campanha], da Lola para Revista de fútbol Libero da Revista Libero
Hazte extranjero, da Mccann Madrid para Campaña de imagen da Campofrío Espanha
Mejor con música [Campanha], da Dimensión para Radio Euskadi da EITB
Pay per laugh, da The Cyranos McCann para Pay per laugh da Teatreneu

Equador

All you need is Ecuador, da Uma Creativa, Koenig & Partners para Ecuador potencia turística do Ministerio de Turismo de Ecuador
Best sellers amarillistas, da McCann Erickson Ecuador para Libros da Librería Española
Escudos de paz, da Garwich BBDO Ecuador para Escudos de Paz do Ministerio del Interior
El pode de una llamada, da Paradais para Telecomunicaciones Claro deClaro Equador
Get App, da Rivas Y&R Ecuador para Ron San Miguel da Proalco
Logo hecho de lágrimas, da Norlop JWT para Las Burladas por Don Juan de Teatro Sánchez Aguilar / Hospital Guayaquil

Colômbia

CMYK [Campanha], da Ogilvy & Mather Colombia para Cartuchos de tinta para impresoras da Ecofill

Eres mi hijo, da Lowe / SSP3 para Programa de atención humanitaria al desmovilizado do Ministerio de Defensa Colombia

La invasión del pez León – terriblemente delicioso, de Geometry Global & Ogilvy & Mather Bogotá para Pez León do Ministerio de Ambiente y Desarrollo Sostenible Colombia
Meal For Share, da Young & Rubicam Colombia paraRecaudar Fondos daAbaco Banco de Alimentos
Radiometrìas, da Sancho BBDO para Fundación éxito doGrupo Éxito
Rain for sale, da Ogilvy & Mather Colombia / Geometry Global Colombia para Agua Lluvia de Lloró da The Coca-Cola Company

Chile

Cazadores de patos, da Prolam Young & Rubicam para Cerveza Rothhammer da Rothhammer
Delivery [Campanha], da BBDO Chile para Yastá da Bayer Chile
El grupo de la muerte, da Prolam Young & Rubicam para Banco de Chile do Banco de Chile
Funeral [Campanha], da Prolam Young & Rubicam para Cerveza Rothhammer da Rothhammer

Piratas, da Prolam Young & Rubicam para Cerveza Rothhammer da Rothhammer
Taxi del movimiento, da McCann Erickson Chile para Coca-Cola da Coca-Cola Chile

América Central e Caribe

Bios incompletas, da Leo Burnett Costa Rica para Protección a la niñez da Paniamor
Embajada de zona 18, da BBDO Guatemala para Tortrix da Frito Lay Guatemala
El tránsito de juguete, da Ogilvy & Mather Guatemala para Carritos de Juguete daLa Jugueteria
Minutos extra, da Ogilvy & Mather Costa Rica para Servicio Prepago da Claro Costa Rica

Run ring pum, da Ogilvy & Mather Guatemala para Corporativo da Claro Guatemala

Valla casa avión Lego, da Tribu DDB Costa Rica para Lego da Tienda Universal

Brasil

Bald cartoons, da Ogilvy & Mather Brasil para ONG do GRAACC

Speaking exchange, da FCB Brasil para Speaking Exchange do CNA

Los últimos deseos de la Kombi, da Almap BBDO para Kombi da Volkswagen Brasil

Protection ad, da FCB Brasil para Nivea sun kids da Nivea Brasil

#somostodosmacacos #somostodosmonos, da Loducca para Institucional de Neymar Jr

Sat-JF14, da Loducca para Lanzamiento Album – John Frusciante da Record Collection

Argentina

AMIA Cabina, da Ogilvy & Mather Argentina para AMIA da AMIA
Casi idénticos, da Del Campo Saatchi & Saatchi para Beldent da Mondeléz Argentina

El abrazo del alma, da DAVID para Coca – Cola daCoca-Cola Argentina
La era de las Ideas – Ken Robinson, da Ogilvy & Mather Argentina para TEDx Buenos Aires da Tedxbuenosaires

Jogo Bendito, da Young & Rubicam Argentina para Promoción de Pantalla Mundial do TyC Sports
Las 1000 millas de Luca, da TBWA Buenos Aires para Día Internacional de Personas con Discapacidad do Conselho Publicitario Argentino

Post originalmente publicado no Brainstorm #9
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Stop it, you’re quilling me.

Birds with tiny human arms and hands soar in sublimely silly style thanks to SuperHeroes’s first global campaign for the Asus Transformer T100 2-in-1. It’s also the inaugural work from the New York office the Amsterdam-based agency perhaps best known for its prankvertising efforts on behalf of LG.

In “Modern Birds,” a freaky fingered flock demonstrates the features of the Asus laptop/tablet hybrid. The idea is that birds know how to get stuff done #OnTheFly.

Savvy consumers of Internet culture will recognize that birds with arms are nothing new. 

“We’ve always loved the birds with arms meme,” agency ecd Rogier Vijverberg tells AdFreak. “And when looking for a spokesperson for Asus we saw the match. Birds are truly always on the move, plus they would allow us to have a great outside perspective on our modern human race.”

Besides, he says, “it’s a crowded market, so to stand out and get noticed, you need to also stand out in communication.”

Edward, a tufted titmouse with an attitude, stars in a trio of spots. He praises Asus to the skies and taunts users of competing devices: “My T100 has up to 11 hours of battery life to keep me productive. Eleven hours, pecka-face!”

Beyond the spots from directors Andrew Watson and Maarten Boon via production house Minivegas, SuperHeroes has more creative lined up for the campaign.

“There’s a bunch of work for Asus in the pipeline,” Vijverberg says. “It’s fully global, launching in Asia, the Middle East, Europe and the Americas. Apart from (the three films), we have a Facebook game, loads of social content and more memes coming up.”

So, who’d win an all-out war between ad mascots with asinine appendages: Asus’ birds with arms or Cravendale’s cats with thumbs?

CREDITS
Client: Asus
Client contacts: Chinwen Weng, Clio Kuo, David Chen

Agency: SuperHeroes
ECD: Rogier Vijverberg
Copywriters: Elliot Stewart Franzen, Dimitri Hekimian
Art Director: Quentin Deronzier
Designers: Nando Pawirodikromo, Krister Lima
Client Services Director: Django Weisz Blanchetta
Producers: Evelien Schenkkan, Severien Jansen
Strategic/Planning Director: Felipe Camara
Interactive Designer: Krister Lima       
Developers: Chris Noble-Partridge

Production and Postproduction: Minivegas
Directors: Andrew Watson, Maarten Boon
Scriptwriter: Andrew Watson
Executive Producer: Brian Bourke
Producer: Sanne Rosinga
Postproduction Producer: Marloes de Rijke
Editor: Sander van der Aa
Lead Compositor: Sven de Jong
Sound Design: Kaiser Sound

Allison Checchi is charged with increasing awareness of the former YellowPages.com, rebranded YP last year. Since being promoted to the CMO slot in January, Ms. Checchi is helping small businesses use YP’s tools to grow their businesses, including online advertising, search-engine marketing, list management and reputation monitoring.

Ms. Checchi was previously senior VP-value and yield management and business development at YP, which spun off from AT&T in 2012.

In the following interview, she discusses how marketing is helping to boost the company’s bottom line.

Continue reading at AdAge.com

Coronation Street, the Manchester soap, is planning to broadcast a live episode to celebrate the 60th anniversary of ITV, the UK’s largest commercial broadcaster, in 2015.

It was a tradition of China’s ad world: At the end of state broadcasting behemoth CCTV’s annual auction for ad airtime, officials announced a total sales figure, a number seen as a gauge of China’s economic success. Every time, the numbers grew, by as much as 18.5% year-on-year. In 2012, the one-day event raked in a record $2.5 billion.

The auction for 2015 prime-time airtime took place Tuesday, but for a second year in a row, CCTV released no triumphant final sales tally. (The broadcaster said it was more than last year, but that didn’t help, since that figure wasn’t released either.)

So what’s the takeaway? Part of the story is that CCTV has been pre-selling ahead of the auction, as it explained in a news release.

Continue reading at AdAge.com

Pour retranscrire cette agréable sensation de flottement et de légèreté que peut faire ressentir l’amour, Raul Mandru & Mihai Botarel ont réalisé une charmante vidéo en stop-motion dans laquelle un couple surfe dans les rues de New York. Un film touchant aux lumières chatoyantes à découvrir dans la suite.

Ogilvy & Mather Chicago created an Instagram campaign for The Ernest Hemingway Foundation of Oak Park adapting three classic Hemingway novels into 15-second videos.

The idea behind the campaign is that, while Hemingway’s novels are rightly considered modern classics, younger generations aren’t reading his work. So The Ernest Hemingway Foundation tasked Ogilvy & Mather Chicago with finding a way to stoke interest in the author, and the agency decided to use the popular Instagram platform. The videos are all fairly tongue-in-cheek, telling the entire plot of each novel — A Farewell To Arms, For Whom The Bell Tolls and The Old Man and the Sea – in a way designed to pique interest in the works. Director Eduardo Cintron made every second count, as the videos had just 15 seconds to tell the entire plot of a novel. Sometimes the self-effacing humor risks going to far and parodying the work to the point where it undermines it, but for the most part they strike a balance between reverence and irreverence (after all, these are supposed to be fun), with each video ending by directing viewers to the The Ernest Hemingway Foundation’s site. Whether they can get kids to actually read For Whom The Bell Tolls is another story. (more…)

New Career Opportunities Daily: The best jobs in media.

• Read more about Subway “Winter wonderland’ (2014) :30 (USA)
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The rise of online video is only set to continue as it is inherently easier to sell than copy alone, says Bill Day, chief executive of Tremor Video as he discusses the future of TV vs video advertising

Voici une petite maison roulante créée par Heirloom, une société basée dans l’Oregon. Spécialisée dans la construction et le design de ces jolies maisonnettes, Heirloom les pourvoit d’équipements haut de gamme, écologiques et esthétiques avec une gestion d’espace très organisée. Plus de détails en images.