Hasta La Creative!

It’s a funny thing, really. A brand celebrates its 110th anniversary by showing how it’s evolved and taking pride in the innovation that’s led to its success in men’s grooming. 

Alas, no such love was reciprocated by Gillette’s Facebook followers when it shared an image of a 1904 razor design this week—its very first patent, it happily told fans!

Practically everyone who replied said how disappointed they are with the way the product has evolved. They think the quality has gone way down while the price has skyrocketed.

Ouch.

 
A simple post on Nov. 17 was met with … quite a bit of disdain. 

 
You have to give the brand manager credit for staying professional and on brand here, despite the comments.

 
Still poised and steady-handed. 

• Read more about Tiffany & Co. “Winter wonderland” (2014) 1:15 (USA)
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(TrendHunter.com) If you’re looking to buy gifts for parents, especially those with younger children, you might want to consider getting them a gadget or other tech-infused product that will help make their…

Google, the biggest seller of online ads, has created a way for publishers to make money without ads.

Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban Dictionary, ScienceDaily and photo-sharing site Imgur are among the first publishers that have signed on to not serve ads to Contributor subscribers.

Google’s Contributor is effectively an ad blocker, but one that benefits publishers as well as users. Like a traditional ad blocker, albeit one in which publishers give their cosent, Contributor blocks the ads on a participating publisher’s page so that visitors can focus on the content they came for. The space the banners would otherwise occupy will still be there, but the actual ads will be replaced with a “Thank you” message.

Continue reading at AdAge.com

• Read more about Versace “Bright Crystal” (2014) 1:02 (USA)
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Ogilvy & Mather worked with singer Kevin Ross on a holiday spot for Glade entitled “Feel Anticipation.”

For the spot, Ross wrote a song supposedly expressing how holiday scent Sparkling Spruce made him feel. Ross can be seen performing the song in an outdoor stage, surrounded by plenty of Glade candles ending with the “#FeelGlade” hashtag. While the “song inspired by a fragrance” premise can be a bit hard to swallow, it should appeal to fans of the emerging Motown singer, and maybe even net him — and the brand — a few new fans along the way. In addition to the 30-second broadcast spot, Glade also released a full-length music video for the song (featured after the jump), which is also available to download on iTunes.

It’s part of a larger rebranding campaign from Ogilvy for the brand, which is seeking to reposition itself as not just selling scents but the feelings they evoke. In another recent effort, Glade set up a pop-up shop, which they called the Glade Boutique, in New York’s meatpacking district. According to Adweek, the Glade Boutique saw “concierge” guide visitors through a “scent and emotion journey” in the Feelings Lounge, with scents such as Blooming Peony and Red Honeysuckle Nectar. The brand also teamed up with Cirque de Soleil for an October event in Madison Square Park. (more…)

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