Hasta La Creative!

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McCann has crafted a new ad for Zurich Insurance looking ahead to spring, which may seem appealing to you, but is certainly less so for the snowmen depicted in the ad, entitled “Save the Snowmen.”

The spot opens on a series of snowmen, melting slowly, and the message, “The first day of spring, somewhere in the Alps.” A dejected child pushes, while another boy replaces one of his snowman’s button eyes. Then a climate-controlled Zurich truck rolls up, filled with other snowmen, and takes them higher into the mountains. From the truck, the snowmen ride a ski lift and trek still further up, pulled by cross country skiers. Eventually they find themselves high up on a mountain peak, safe from the spring thaw.

It all makes for a cute little story, hard as it may be to relate with a negative portrayal of spring as another harsh winter is approaching. But while it’s an entertaining little ad, it’s so far removed from being related to Zurich’s services that many won’t realize what the ad is even for. Unless, of course, they insure snowmen.  (more…)

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En référence à la célèbre chanson « Gimme Shelter » des Rolling Stones, le studio Do Architects a imaginé une série de maisons tubulaires nommée « Rolling Homes ». Un nom qui prend tout son sens lorsqu’on observe cette colonie de maisonnettes circulaires, sur le point de rouler sur l’herbe. À découvrir.

Este é um post muito, muito difícl de escrever sem dar spoilers. Então, para minimizar o risco, dê o play no vídeo acima antes de continuar lendo.

[aviso dado]

A tecnologia em si não é nova. Provavelmente você já ouviu algumas faixas de “áudio 3D”, como aquelas simulações de ir ao barbeiro ou com o batucar de uma caixinha de fósforo. Mas ontem, dia 25 de novembro, ele foi usado para conscientizar as pessoas sobre um tema muitas vezes ignorado.

O vídeo convida os espectadores a fazerem um breve diagnóstico sobre sua saúde auditiva. Afinal, segundo a Organização Mundial da Saúde, mais de 15 milhões de brasileiros possuem algum tipo de problema auditivo e não sabem. Mas, para nossa surpresa, o vídeo acaba avaliando também a sua apatia para uma situação específica e, infelizmente, bem frequente.

Dois temas diferentes, dois alertas diferentes, um único vídeo simples.

Post originalmente publicado no Brainstorm #9
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Voici une sélection des aménagements de cuisine créés par Werkhaus. L’esthétique est impressionnante, jouant avec talent sur les matières pour provoquer un contraste entre moderne & traditionnel. De belles images à découvrir dans la suite.

BBH London created a PSA campaign for Cardiac Risk in the Young (CRY), a UK charity founded in 1995 which “raises awareness about sudden cardiac deaths in young people resulting from undiagnosed heart conditions.”

In a 60-second PSA video, a group of young men engage in a game of rugby. Throughout the spot we hear a heartbeat, adding an element of unease, until at one point the hearbeat speeds up and one of the boys falls to the ground. The message, “An undiagnosed heart condition can kill an apparently healthy young person instantly. Don’t wait until it’s too late. Get your heart tested.” It’s a harrowing message, bringing attention to an issue many don’t know about. Crafted to shock and startle viewers, it just may succeed in its goal of getting young people tested for heart conditions.

The spot was created by BBH London Assistant Producer David Lynch (not to be confused with that David Lynch), with help from Creative Directors Nick Kidney and Kevin Stark in adapting the original script. “I knew about CRY through a friend who was helped by them in the past,” Lynch said. “I wrote a script and showed it to my then producer, Ruben Mercadal. He said I should run with it. As I’m an Assistant TV Producer and not a Creative, I sought help from two of BBH’s best Creative Directors..To my surprise they were of the same opinion as Ruben and said if I ever get the chance to make it, they would love to mentor me through it.”

BBH then enlisted director AG Rojas and Park Pictures to bring the project, which Lynch called a “particularly emotive and rewarding campaign to work on,” to light. “Once we began production, it became clear that so many of the people who helped us had also been affected – or knew someone who had been affected – in some way,” he added.

(more…)

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Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time.

To help promote Comcast Xfinity’s live sports coverage by “re-imagining the sports autograph experience,” Goodby, Silverstein & Partners arranged a Twitter event Monday night, when the legendary running back signed printed banners made from real tweets.

The #SignMyTweet hashtag was used more than 3,100 times, according to Goodby reps, and about 400 were signed. The printouts will be mailed to the fans. 

The highlight was definitely Smith’s signing of a marriage proposal, which (thankfully for all involved) ended in a yes:

@XFINITYSports @papasmurf2014 Oh there was no question! She definitely said yes!

— Dawn Littke (@Mama_Smurf_85) November 25, 2014

(Sure, we could skeptically note that her account is brand new and therefore the whole thing could be fake, but it’s not unreasonable to think she would have created a Twitter account after Emmitt signed his name across a tweet about her.)

A few other highlights:

Favorite @EmmittSmith22 #SignMyTweet moments 4) @JustJaymess establishing his candidacy for ‘Brother of the Year’ pic.twitter.com/tJRusgzAFk

— XFINITY Sports (@XFINITYSports) November 26, 2014

PROBABLY THE LUCKIEST DAY OF MY LIFE LOL JUST WON AN EMMITT SMITH AUTOGRAPHED TWEET #SignMyTweet @EmmittSmith22 pic.twitter.com/hi19oljLL3

— Cam’Ron Perkins (@DREAMCHASER_336) November 25, 2014

It’s on! Signing Tweets for the next 2hr with @XFINITYSports Tweet us with #SignMyTweet & I could sign yours! http://t.co/tHeeNqU1zI #ad

— Emmitt Smith (@EmmittSmith22) November 25, 2014

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O Oculus Rift parece uma parada muito legal, mas além de tornar games e filmes muito mais reais, o que mais ele pode fazer?

Esse vídeo, que chega a ser hipnótico, mostra um outro uso interessante dessa tecnologia de realidade virtual: esculpir objetos em 3D.

Usando controles de precisão, conhecidos como Razer Hydra, o criativo é capaz de desenhar objetos em três dimensões ao usar funções como puxar, empurrar, arrastar, construir ou escavar a superfície virtual, permitindo uma manipulação bem diversa.

Claro que o desenvolvimento de objetos e personagens 3D já é possível hoje em dia, usando softwares e equipamentos dedicados, mas a experiência de fazer isso usando controles como esses se aproxima muito mais da escultura tradicional do que com a arte de esculpir pixels em uma tela.

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The Martin Agency makes sacreligious use of Salt-N-Pepa’s iconic 90s hit “Push It” — as well as the group itself — in its latest spot for Geico.

The 30-second ad opens on a man trying to pull open a door that says “Push” on it. Soon Salt-N-Pepa show up behind him and break into “Push It” and the man walks in. Next we see the pair in an elevator (with Spinderella in the background), a Lamaze class, and at a football practice while performing the song. “If you’re salt and pepper, you tell people to push it. It’s what you do,” says a voiceover, in the campaign’s familiar formula. “If you want to save 15 percent or more on car insurance, you switch to Geico. It’s what you do.” The Martin Agency then manages to slip in a quick gag after the tagline.

The campaign, whose tagline feels like a response to Esurance’s “Insurance for the modern world” (with that company directly taking on Geico’s “15 percent or more “selling point in its advertising), seems like its running out of steam as its joke runs a bit thin, so bringing in an act nostalgic viewers will be pleased to see make sense. And Salt-N-Pepa’s presence certainly makes the ad more memorable, even if it can’t quite save the tired premise.  (more…)

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