Mercedes-Benz to Create New European Unit; BBDO Wins China Business

Mercedes_benz_silverlogo

Today Mercedes-Benz announced its first major “global agency realignment” since 2006. The big winners appear to be BBDO, Merkley+Partners, and the custom team that will come from a “pooling” of creative talent in Europe.

The press release, in summary (thanks, Google Translate):

  • Mercedes-Benz has established a “new agency model” based around three creative hubs: Europe, USA and China
  • The company will create a new unit to handle its European creative after conducting “a screening of the European agency landscape”; efforts will be led by Kemper and Kroger in Berlin

(more…)

New Career Opportunities Daily: The best jobs in media.

No Responses to “Mercedes-Benz to Create New European Unit; BBDO Wins China Business”

Post a Comment