Nov
26
Mercedes-Benz to Create New European Unit; BBDO Wins China Business
Posted in: UncategorizedToday Mercedes-Benz announced its first major “global agency realignment” since 2006. The big winners appear to be BBDO, Merkley+Partners, and the custom team that will come from a “pooling” of creative talent in Europe.
The press release, in summary (thanks, Google Translate):
- Mercedes-Benz has established a “new agency model” based around three creative hubs: Europe, USA and China
- The company will create a new unit to handle its European creative after conducting “a screening of the European agency landscape”; efforts will be led by Kemper and Kroger in Berlin
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