Hasta La Creative!

Retro 1920s and 1930s-style illustrations using a wine bottle silhouette as the central part of a motif representing French region Bordeaux form the heart of a €20m campaign for Conseil Interprofessionel du Vin de Bordeaux.

Estamos a pouco menos de dois meses do Natal, mas pelo menos para a Halfords, a corrida para garantir as vendas já começou. A  a rede britânica especializada em bicicletas já colocou no ar seu comercial de fim de ano, questionando o público se existe algum presente melhor do que, claro, uma bicicleta.

O problema de se fazer uma pergunta dessas é ouvir uma resposta que talvez não seja a esperada. Afinal, smartphones, tablets e games têm liderado a preferência da garotada nos últimos anos.

Isso não quer dizer, entretanto, que bicicletas tenham perdido seu apelo. E é exatamente com isso que conta a Halfords, se antecipando em sua campanha natalina. O filme nos leva para um tempo em que mesmo com o frio inverno europeu, a manhã de Natal sempre seria perfeita para um passeio de bicicleta. Vale o play.

Post originalmente publicado no Brainstorm #9
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To show the everyday street harassment faced by women Rob Bliss Creative documented one woman’s ten hour walk through New York City for Hollaback, a nonprofit which aims to end street harassment.

The woman, Shoshana B. Roberts, (a volunteer) walked behind Rob Bliss, who carried a hidden GoPro camera in his backpack, which captured over 100 instances of catcalls and other forms of verbal street harassment (to say nothing of the undocumented winks, leers and whistles). Shoshana, wearing jeans and a crewneck t-shirt, faced endless unsolicited comments as she passed through the streets, ranging from demands that she smile to shouts of “Damn!” and “Hey beautiful.”

Despite the fact that Shoshana silently continued to walk without responding, several men were startlingly persistent. At one point a man actually harassed her for not responding to his catcall, saying, “Someone’s acknowledging you for being beautiful. You should say thank you more.” Another guy continually asked to talk and give her his number and questioned if it’s because he’s ugly that she wouldn’t respond. In one disturbing instance, a man greeted her and then walked beside her for a full five minutes.

The video has generated quite a bit of visibility for Hollaback, with well over four million views since being uploaded yesterday. Since this is the Internet, you can’t deliver a message like this without the misogynist trolls coming out full force and, indeed, the YouTube comments are filled with such asshats, with comments ranging from blaming her moderate attire to pointing to the most moderate calls from strangers as evidence that no street harassment took place while ignoring the more flagrant offenses and sheer volume of harassment. Of course, the backlash is a sign that the video delivers a message such people find threatening or just don’t want to hear. (more…)

New Career Opportunities Daily: The best jobs in media.

I gave birth four times over a four-year period, and during that time, I launched two Silicon Valley startups. Now, I am the CMO at Neustar, leading a major brand transformation.

I get asked all the time, “How do you do it?” And my answer is always, “I have an amazing husband.” My husband, Sheldon, is a “home guardian” or full-time, stay-at-home-dad. This set-up is now being called “The Big Flip,” which is the same title given to a documentary and book project for which I am an advisor.

Forty percent of American working wives now out-earn their husbands, according to The Big Flip. And according to the U.S. Census Bureau, 189,000 dads stayed home to raise approximately 369,000 children in 2012. This is the beginning of a new normal.

Continue reading at AdAge.com

The Clippers are under new ownership, and they want everyone to know it.

Last night, the team launched a 60-second spot and campaign dubbed “Be relentless.” The spot is an anthemic call-to-action, with a voice over saying, “You think you know who we are; you’re wrong. … We have walked through fire and come out on the other side.”

RPA, which won the account last month following a review, handled the campaign.

Continue reading at AdAge.com

The royalty of politics and media made their way to the Washington National Cathedral to celebrate the life of Benjamin C. Bradlee, the former Washington Post editor.