Hasta La Creative!

How can we defeat ISIS? Easy! Just outsource a military victory over those evil-doers by hiring 25,000 mercenaries!

That’s Bill O’Reilly’s plan, and he’s sticking with it, even though just about everyone — including a bunch of his Fox News colleagues — think it’s completely nutso.

In our Clip of the Week, from Wednesday night’s “Colbert Report,” Stephen Colbert discovers that Bill mocked Stephen for mocking Bill’s plan, and … well, we’ll let the segment speak for itself.

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Não concordo muito com quem diz que rede social X matou rede social Y, ou quanto um serviço ‘desapareceu’ com outro. Na verdade, os comportamentos vão mudando, e os serviços que passam a fazer sucesso são aqueles alinhados com as novas vontades e necessidades do público.

Apesar dos exageros, com paráfrases de seriados de sucesso, esse curta-documentário de Casey Neistat mostra exatamente isso – o Snapchat faz sucesso entre os adolescentes por satisfazer a necessidade deles sobre coisas efêmeras, trabalhando com informações do agora e não armazenando nada por tempo suficiente para que possam ser usadas contra eles em algum momento do futuro.

O modelo de funcionamento do Snapchat faz muito mais sentido para esses teens, já que a perenidade dos perfis na web pode ser preocupante para quem ainda está testando e descobrindo os limites. Eles não querem ser julgados pelas coisas que fizeram enquanto ainda não eram maduros o suficiente, e as postagens que perecem depois de um determinado tempo ajudam a não criar um “histórico” virtual com que eles tenham que se preocupar.

“Não existe uma pressão para ser falso ou se produzir demais, porque tudo vai desaparecer em poucos segundos, de qualquer forma”, pondera David Pierce, do The Verge.

 o Snapchat faz sucesso por não armazenar nada por tempo suficiente para que possam ser usadas contra os teens 

Com o auxílio da snapcelebridade Jerome Jarre, Casey consegue mostrar como funciona esse mundo de quem tem como principal a diversão como a principal preocupação do dia. Claro que o retrato é norte-americano, mas vale conferir para antecipar uma possível tendência também no Brasil.

Post originalmente publicado no Brainstorm #9
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Diet Coke comes back with a new iteration of its campaign asking “What if life tasted as good as Diet Coke?” — this time making a car wash a lot more fun. Actor-comedian Craig Robinson shows up in another “Don’t Touch My Dart” spot along with his Dodge-obsessed neighbor, Jake Johnson. (Click here to see how the campaign started in June.) And streaming-TV service Hulu posits that every minute of every day should be prime-time.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

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(TrendHunter.com) Stafindenios Raisins have come up with interactive packaging design that will successfully entertain kids—even after the snack is long-gone!

Children can be restless and impatient, a fact…

(TrendHunter.com) This Oleg Oprisco photography boasts botanical imagery that embraces nature’s raw beauty. Based in Kiev, Ukraine, the artist draws inspiration from surrealism and creates art that is both…

(TrendHunter.com) This humorous napkin design makes it look like you are only wearing underwear beneath the table when they’re placed on your lap.

From Noki, Lapkins are a set of 24 paper napkins in three…

With Halloween coming up at the end of the month, Goodby Silverstein & Partners has a new campaign for Rock the Vote that attempts to scare young people into voting, entitled “#CareLikeCrazy.”

In the above 30-second spot, a right-wing lunatic espouses his (scary) views on women’s rights, preceding his rant by letting you know he never forgets to vote. He says women, who “think they want equal pay” are just having their minds poisoned by feminism and its the responsibility of men to protect them from themselves. His psychotic rant is followed by the a horror movie scream and the message “He votes. Do you?”

Since, unfortunately, there really are people like this out there, this is a clever approach. For those who don’t think there’s reason to vote, it’s a reminder that sane, rational people are needed to cancel out the votes of people like this guy. Similarly minded spots take on other topics (with other crazies) like war, the environment and voting rights. (more…)

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