Hasta La Creative!

The PPA has appointed Sue Todd, a partner at Wonder and a former CBS Outdoor marketing director, to lead the magazine industry’s new marketing body, dubbed Project Orange.

Mark Bonner, a co-founder of the design agency GBH, has replaced the Mr President creative partner, Laura Jordan Bambach, as the president of D&AD.

Transport for London has kicked off the £500 million contest to install and operate its street furniture across London in the first of three major tenders that could shake up the UK outdoor
advertising industry.

Advertised brand: Public Interest
Advert title(s): Stop Superstition
Client: Maharashtra Andhashraddha Nirmoolan Samiti, Pune, INDIA
Client’s Website: www.antisuperstition.org
Concept / Copywriter: Amol Mahajan
Art Director / Illustrator: Ashwin Hirwe
Additional credits: Nikhil Kukalwar

Short rationale (optional):
In India, irrational beliefs are the biggest stumbling block in the path towards a healthy society.
It’s high time we stopped believing in dubious facts and archaic dogmas.
Let’s inculcate a scientific temper and steer our minds away from superstition.
STOP SUPERSTITION. START RATIONALISATION.

The post Anti Superstition by Independent appeared first on desicreative.

After ending on ugly terms with Warner Bros., Jeff Robinov is making a brash bet on a deeply troubled business and opening a production company, Studio 8.

A campaign to build awareness of “The Good Lie” has joined with the Giving Keys nonprofit group, which sells keys with inspirational messages.

Here’s a campaign for the Crazy Sexy Grandma files from Zipcar’s in-house creative team and the production studio Hayden 5.

It’s called, appropriately, “I’d Tap That”. Here are the aforementioned grannies watching a nice game of West Village pickup basketball:

After the jump, married people also do some tapping…

(more…)

New Career Opportunities Daily: The best jobs in media.

“I want to be on TV a lot, and I want to be on the newspaper so people can see how brave I’ve been during cancer,” says young Hannah, speaking into a hairbrush microphone as she carefully relates her experience with the disease, in her own words. 

According to the video’s description on YouTube:

Hannah was diagnosed with bilateral Wilms tumor (kidney cancer) in February 2014. She underwent 6 months of chemotherapy, radiation to her lungs and flank and surgery to remove her left kidney and part of her right kidney. Throughout her ordeal, she has always been very matter a fact about the entire situation. She understands what’s going on and knows what’s needed to fix it. She approached us one day and said she wanted to do a “commercial” to explain to other kids what they can expect when going through cancer and show them “how brave” she has been. #teamhannah

“Cancer is no fun—but it’s a little bit fun because you get to go on this camp,” Hannah says. “And if you have cancer, don’t worry, ’cause I am brave, and you can be brave also.”

Take a look below at this inspiring little PSA.