La Tour Odéon est un projet de construction imaginé par l’architecte français Alexandre Giraldi. La Tour sera construite à Monaco, face à la Méditerranée avec une piscine sur le toit et une large terrasse. Comportant 26 appartements, elle sera reconnue comme étant la plus grande et la plus chère tour habitable.
The rural-focused television network landed coverage on AT&T’s service after a monthslong campaign against a pair of proposed media mergers.
(TrendHunter.com) At first glance, the Asus ZenWatch may look like all the other square-faced Android devices, but it does get more style points than some of its siblings, besides offering extra functionality. Design-…
As The New York Times told us this weekend, Americans are eating more frozen food — and Jimmy Dean wants to move out of the freezer and onto the dinner table by expanding upon its breakfast-sausage-centered lineup.
The company’s creative AOR TBWAChiatDay L.A. will help its longtime client move t0ward that goal with a new campaign. Here’s the first spot, which aims to dispel the crazy idea that frozen dinners lack flavor by pitting them against a fresh batch of iceberg lettuce:
We’ll have what they’re having, et cetera.
Jimmy Dean also defeats the dreaded tuna fish sandwich after the jump.
New Career Opportunities Daily: The best jobs in media.
Back in June, Cigna named McCann Erickson as its agency of record, following an extended review which also included finalists Grey and DDB. Now McCann has a new global campaign for Cigna, entitled “Together, All the Way.”
The campaign aims to introduce Cigna as a global health network in over 30 countries, with “one million doctors and health facilities, and 85 million customer relationships around the world.” In the debut spot, appearing in both 60-second and 30-second iterations, McCann presents Cigna as not just health insurance but “a partner who’s with you all the way.” The spot lists all the ways people try to stay well, such as exercising, looking both ways before crossing the street and choosing “the salad, occasionally” before stating that staying well is hard to do alone, and that you need a partner like Cigna, ending with the new tagline “Together, all the way.”
The broadcast spots are supported by digital and print executions. Additionally, ads will launch in China in October and India in November, followed by digital and social components extending the campaign into 2015.
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: Innocean, USA
Executive Creative Director: Greg Braun
Group Creative Director: John Hage
Art Director: Arnie Presiado
Copywriter: Jimbo Embry
Director of Integrated Production: Carol Lombard
Content Production: Brandon Boerner
Senior Content Producer: Nicolette Spencer
Account Director: Nicole Timerson
Senior Account Executive: Travis Cross
Director of Product Information: Brian Bittker
Product Information Specialist: Lawrence Chow
Planning and Research: Don Longfellow
Media Planning: Ben Gogley
Media Director: James Zayti
Production Company: Biscuit
Director: Aaron Stoller
DP: Toby Irwin
Executive Producer: Holly Vega
Producer: Jay Veal
Production Manager: Jennifer Berry
Editorial Company: Whitehouse
Editor: Corky Devault
Assistant Editor: James Dierx
Music Company: Robot Repair
Executive Producers: Doug Darnell, Aaron Alden
Animation/Graphics: Carbon
Producer: Marlo Baird Kinsey
Telecine: Co3
Advertising Agency: Rem/Ruini Studio, Italy
Production company: Think Cattleya
Director: Anders Hallberg
Art Director: Riccardo Ruini
Editing: Tobias Suhm
Styling: Alister Mackie
Advertising Agency: 180LA, USA
Chief Creative Officer: William Gelner
Creative Directors: Carl Corbitt, Anja Duering
Copywriter: Joe Beutel
Art Director: Rob McQueen
Head of Production: Natasha Wellesley
Senior Producer: Dave Stephenson
Integrated Producer: Nili Zakok
Account Director: Suzy Sammons
Account managers: Tamara Brown, Alexandra Pickett
Business affairs director: Loretta Zollicoffer
Production: Accomplice Media
Director: Eric Crosland
Executive producer: Jeff Snyder
Editorial: Cut + Run
Editor: Steve Gandolfi
Executive producer: Carr Schilling
Senior producer: Amburr Farls
Music: Blonde Acid Cult
The stars really aligned for Corona—well, one did in particular—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo.
Check out the video below to see how the brand brought some extra hours of sunlight to some drinkers on a patio. It’s a great realization of the brand’s tagline, “Find your beach,” and surely has extra resonance in Canada, where summers are short enough.
Corona, of course, loves any marketing that involves celestial bodies—as seen in New York City last summer, when the brand made the waxing crescent moon look like a slice of lime resting in a Corona bottle on a billboard.
Omnicom’s TBWA has been named the global agency of record for Airbnb, the hospitality startup, after a review.
The agency was selected because of a “rigorous and inventive strategy, provocative creative and understanding of the brand’s purpose and its potential,” Airbnb said in a statement.
“We’re delighted to be working with TBWAChiatDay, one of the truly great global agencies, at one of the most exciting points in our history,” Airbnb CMO Jonathan Mildenhall said in the statement. “The team rose to our challenge to find incredibly creative and authentic ways to connect with our community around the world, and we can’t wait to see what the future holds.”
Two of the world’s best free-ride mountain bikers flip for the Mitsubishi Outlander Sport in an exhilarating new television and online campaign directed by Eric Crosland of Sherpas Cinema and Accomplice Media for Los Angeles agency 180LA.
Publicis Group is acquiring Turner Duckworth, a design agency known for its designs for Coca-Cola, and placing it in the Leo Burnett network.
The move comes as as the agency and holding company aim to beef up their design offerings, particularly in relation to packaging and shopper marketing. Turner Duckworth will keep its name and management team and operate as a separate shop underneath the Leo Burnett network. It’s believed that there are no client conflicts, and the two have previously collaborated on Coca-Cola and Samsung. Turner Duckworth has about 70 employees in two offices — San Francisco and London — though the agency does have its sights set on expansion.
The acquisition illustrates the “importance Leo Burnett places on the marriage of design and creative advertising to deliver effective and meaningful communications programs for blue chip clients,” Publicis said in a statement. Turner Duckworth will continue to collaborate with clients’ agencies, it added.
Dans le cadre d’une édition limitée, la créatrice de mode hollandaise Iris van Herpen a revisité l’identité visuelle de Dom Pérignon Vintage 2004 sur la thématique de la métamorphose et du temps. Pour cela, elle a habillé le coffret et la bouteille de motifs organiques noirs et verts inspirés des chrysalides. Elle a également imaginé une pièce nommée « Cocoonase ». Une création à découvrir à travers un spot de Daniel Sannwald.
A suivre sur le compte Facebook et Instagram de Dom Pérignon.
Twitter is testing a “buy now” button on tweets sent by musicians, non-profit organisations and brands, allowing users to shop for products without leaving the service.
The campaign focuses on life, not death, in urging consumers to buy insurance.
(TrendHunter.com) The Moto 260 smartwatch is claimed by Motorola to be more than a smartwatch
The Moto 360 smartwatch can function as an activity tracker and pedometer with a heart rate monitor. Its included heart…
Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Creative Group Head: Dorka Bekefi
Head of Art: Guilherme Somensato
Art Director: Carlos Ramas
Copywriter: Vera Langer
Art buyer: Cecilia Kovacs
Illustrator: Estudio Romeu&Julieta
Photographer: László Mészáros
Retoucher: Jean Campos
Account Manager: Bence Toth
Published: December 2013
The Beetle Cabriolet Karmann. A classy affair.
Advertising Agency: DDB, Berlin, Germany
Creative Director: Anika Kempkensteffen
Art Director: Christoph Stender
Photographer: Özgür Albayrak
Postproduction: POP
Published: July 2014
The Beetle Cabriolet Karmann. A classy affair.
Advertising Agency: DDB, Berlin, Germany
Creative Director: Anika Kempkensteffen
Art Director: Christoph Stender
Photographer: Özgür Albayrak
Postproduction: POP
Published: July 2014
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