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What would happen if football didn’t exist? Well, for one thing, Fox Sports announcers Joe Buck and Troy Aikman would have very different jobs.

The two hombres star in this perfectly executed spot made in the style of a Latin telenovela. And it’s glorious. While their Spanish is downright remedial, they make up for it with absurd soap-opera melodrama. (Fox Sports seems to be going full comedy this fall, having also rolled out the “Sorry About All the Football” campaign.)

You could take issue with the premise, though. It’s highly doubtful, outside of football, that these two guys would have ever ended up in the same room. Unless baseball still existed, and Aikman played on the Red Sox.

The YouTube page says this is “the first of a series of videos featuring NFL on Fox talent, so it will be fun to see what happens next as the “drama unfolds.”

A world without football is, of course, inconceivable. But a world with more of these ads?

Si, por favor!

Via Awful Announcing.

One Trick Pony got together Virgin billionaire Richard Branson and Jonathan Goldsmith — the actor perhaps most well-known for playing “The Most Interesting Man in the World” in the ongoing Dos Equis campaign — to promote the launch of Virgin Hotels, starting with a single location in Chicago.

In the spot, Branson recites some supposed rumors about the hotel — “The beds are so springy, they had to lift the ceilings 16 inches,” for example — while Goldsmith acts them out. Goldsmith’s involvement leaves no doubt from where One Trick Pony took its inspiration, and Branson’s acting can be a bit stiff, but the 55-second spot is not without its charm. Where the campaign really shines, though, is its social component, which invites consumers to tweet their own rumors about the hotel from the Virgin Hotels site. Users who submit some of the best tweets will be entered for a chance to win a two-night stay at the first Virgin Hotels location, where it’s rumored that Richard Branson tucks everyone in at night. (more…)

New Career Opportunities Daily: The best jobs in media.

GE doesn’t just do whatever it is that GE does. It makes beats, too.

Last year, GE brought you an electronica song featuring the sounds of shipping containers, as interpreted by Reuben Wu of Ladytron. Now the engineering brand is back with a sequel that graduates to samples from a broader range of GE’s heavy machinery—thousands, we’re told, including a jet engine—as assembled by artist Matthew Dear.

Created with The Barbarian Group, the campaign essentially argues a natural alignment between GE and music, focusing on the brand’s use of acoustics to test that its equipment is functioning properly. Andrew Gorton, an acoustics engineer for GE, worked with Dear to record sounds at a GE research facility in Niskayuna, N.Y., a process documented in a video produced by m ss ng p eces. A package of the loops Dear created is available to download via BitTorrent so that anyone can remix them.

While the symbiosis might seem like a stretch, it’s hard to fault GE for not wanting to bore regular people with too much geek talk about turbines and who cares what else. The resulting track, titled “Drop Science,” is certainly worth a listen.

That is, if you like the electronic music genre in general, it’s fun. If you don’t, you might think it sounds like a bunch of beeping machines. 

« Ocean Kitchen », c’est le nom de cette cuisine pensée par le designer hollandais Robert Kolenik proposant un aquarium comme décoration principale. Une idée maligne et visuellement impressionnante qui éclaire la cuisine et donne envie de se plonger dans une recette.