360° Integrated Security Systems.
Advertising Agency: Dentsu Plus, Bangkok, Thailand
Chief Creative Officer: Subun Khow
Creative Director: Supparat Thepparat
Copywriters: Pattarapong Lapjarupong, Viraj Swaroop L K, Subun Khow
Art Directors: Nattagorn Thairattanasuwan, Supparat Thepparat
Photographers: Anuchai Secharunputong, Nok Pipattungkul
Retoucher: Chanchay Aussawanuchit
Production Company: Remix Studio Bangkok
This morning AdAge ran a story confirming the eminent departure of Joy Schwartz, who most recently held the position of president of performance marketing, Havas Worldwide Chicago.
According to our tipsters, this came as news to those who work(ed) for her.
Schwartz, who spent more than twelve years with Havas, will run the just-announced Chicago office of BDD or Barrie D’Rozario DiLorenzo (formerly Barrie D’Rozario Murphy), starting next week. As the piece notes, the Minneapolis-based agency has expanded its executive team in recent months, hiring president and partner Kevin DiLorenzo from OLSON and opening a San Francisco office while preparing to set up shop in New York as well.
Our tips specifically claim that staffers received no announcement regarding Schartz’s departure — and that they learned of the news first thing this morning via the AdAge piece itself.
Contacts did not respond to AdAge or this blog, but other sources (who apparently know more than those who contacted us) told the magazine that the agency has begun searching for Schwartz’s replacement. She assumed the role of president in May after serving as co-president since 2009.
Updates as we receive them.
New Career Opportunities Daily: The best jobs in media.
KBS+, Toronto have a new campaign for Bissell that gets a little gross. In the spot, promoting the Bissell Symphony, which vacuums and cleans hardwood simulateneously, Bissell Canada Senior Brand Manager Ravi Dalchand sets out to prove that he’s behind the product one hundred percent.
So he uses the Symphony to clean a subway floor and then takes things a giant step forward in the gross department and eats some saucy pasta right off the spot he cleaned, seemingly to the disgust of fellow subway passengers.
“Instead of just showing how it works at home, we felt the stronger message was to show how well it could clean, even in an extremely tough, dirty, messy situation,” Bissell Vice President General Manager Craig Emmerson told The Huffington Post.
As that publication points out, however, this was not a normal Toronto subway stop. The stop used was the Bay Lower Station, which TTC CEO Andy Byford said had been “closed off to the public six months after opening in 1966 due to passenger confusion and consistent delays.” It’s now mainly used as a set for movies and television. So while eating off of subway tile is still pretty gross, it’s not as disgusting as it originally appears. And those onlookers are almost definitely actors. But KBS+, Toronto and Bissell assume (probably correctly) that most people won’t reach that conclusion, and, staged or not, the gimmick is pretty memorable. (more…)
New Career Opportunities Daily: The best jobs in media.
In this growing global economy, it’s common for employees, vendors and consultants who are working on a single project to be scattered across the globe. Contract employees who work virtually, as well as those who regularly telecommute, are also on the rise. Employers have begun to realize that allowing employees to work from home actually encourages them to put in more hours and usually makes them more productive. However, the inability for people to congregate and exchange information inside a brick-and-mortar office presents unique challenges that previous generations did not have to overcome. Video conferencing allows for a simulated person-to-person experience. Even though there are numerous methods of achieving this, they all compete, which means until Blue Jeans cloud-based video bridging emerged, none of the services worked with each other. Now that this new technology has taken center stage, teams are being brought together from more locations than ever for collaboration. Here’s five ways that cloud-based video bridging makes it easier for people to get together.
1. It Provides Global Coverage
It allows people from every corner of the globe to join up for meetings and brain-storming sessions. A contractor in Tokyo working with a technician in New York who is overseen by a development team in Los Angeles can all work in conjunction with each other. Considering the costs of flights, hotels, visas and more, getting a team together for an in person meeting is well outside of a smaller company’s budget. Cloud-based video bridging does away with the distance and brings together a team as many times and they need, as often as they need, at a fraction of the cost of actual travel. It also allows employees to resume their work quicker, since there’s no need to travel.
2. Everyone Can Join In
While traditional video conferencing systems are beneficial, they’re also limited in that they don’t work together. Regardless of the complexity of the system, users are tied down to using the same software, hardware and devices. The cloud-based system frees people to use whichever video conferencing tools are available to them, so a group of managers in a specially-designed video conference room can communicate with a CEO using his smart phone while in transit, and they can invite a sales rep who is working from home on his laptop to the meeting as well. As long as the attendee has an internet connection, a commonly-used browser and a webcam, he or she can join in the video conference. Blue Jeans cloud-based video bridging allows someone who doesn’t have those things needs to be present, he or she can use a landline or mobile phone to participate with only audio. The system is fully compatible with most video conferencing platforms on the market, yet even without special software, anyone, anywhere can participate.
3. It Delivers Instant Data Sharing
It can also provide instant sharing of files, videos and more. Cloud-based video bridging lets meeting participants synchronously watch streamed video and receive files for real-time responses and collaboration. This makes it easy to determine when a potential customer is engaged by a sales presentation, because his reaction to the video can be seen as it plays. There are multiple applications where this is not only beneficial, but essential for proper and effective communication. No other platform allows reactions to material and data to be seen as it’s received. It’s like being right there with your audience. Moreover, the rich media can be uploaded beforehand to allow for easier deployment during the session.
4. It’s Easy and Maintenance-Free to Use
The cloud-based system also removes the need for a technical team, additional servers or special equipment. Because everything is managed externally, participants and organizers alike need only to arrive on time. There’s no set up, uploads, downloads or waiting for a system to let people in. This allows attendees to join in and begin the collaboration immediately, regardless of where they are or what device they’re on.
5. It Never Needs a Manual Update
Another unique thing about the cloud system is that it automatically updates. This means that everyone will be on the same version every time, allowing for total compatibility and easier communication. Moreover, as new features are developed, they can be added in without any effort from the user. They’re simply available the next time the service is deployed. Other products require frequent software updates that can delay meetings or crash systems. With this new technology there’s effortless connectivity, which provides faster start-times and fewer delays so the team can focus on the discussion at hand.
Technology can be wonderful or it can be immensely frustrating, full of glitches and lags. Blue Jeans cloud-based video bridging seamlessly brings more teams together from more locations, regardless of devices or software. This allows for faster, simpler and more unified collaboration, which is essential for companies who want to compete in today’s global economy.
The post Cloud-based Video Bridging – Brings Teams Together From More Locations appeared first on AdPulp.
In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, “I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They’re not always in a position of power and control. In our photo shoots it’s important to portray women who are active and ambitious. They’re not just standing around waiting for things to happen.”
What a load of crap. Yea, right, they’re “not just standing around waiting for things to happen.” No, Julie, they’re sitting around in their underwear in a contrived situation waiting for a photographer to take a picture of them. If that’s natural then I think I’ll stand in front of my apartment and take a shit on the sidewalk.
Hey, I’m all for women wearing underwear and lingerie as often as possible but when so many are doing so much to battle stigmas and stereotypes relating to the perception of women in the workplace — and the world at large, this just smacks the face of logic.
Now we all know why Julie did this. For the controversy! Of course, she knew we’d all get our panties in a bunch, run to our keyboards and barf up some crap about how this campaign sets back the women’s movement by decades. But she also knew that it would mean tons of publicity for the company’s new Ada Collection.
No, Julie isn’t dumb. She’s actually very smart. But she really isn’t helping things
I’ve been in love with Halle Berry for, well, forever. Did you know she’s 48? Not that that matters other than it just means I’m old. But I could watch her pick weeds in an abandoned warehouse and still be entranced.
So I’m lovin’ this new ad she’s done for her fragrance line, Wild Essence. In the ad, we see her walking through the jungle giving the viewer a come hither look. And, really, who wouldn’t want to come hither after receiving that look?
Of the campaign, Berry said, “The essence of a woman is in body and soul and becomes more sensual in nature. With my newest fragrance I wanted to go deep into the rainforest where I could capture the primal richness of nature in an effortless scent.”
OK, whatever, Halle. I have no idea what that means nor do we care. All I know is I’ve got to start watching Extant.
Story has signed Chris and Kristen Barker, a husband and wife creative team known as The Barkers, for commercial advertising representation in the U.S. The Chicago-based duo has directed work for Microsoft, Kraft, Head & Shoulders, Google, United Airlines, Hewlett Packard and others, including branded content, commercial photography and original music. Recent projects include a web campaign for HP’s TwoSmiles greeting card service via Design Kitchen, now Blast Radius. The pair also directed a web series for Iams and Saatchi & Saatchi, New York, centering on people who have adopted rescued pets.
French production company Wanda has signed Nathalie Canguilhem to its roster for commercial & music video representation. Canguilhem, who has already signed a series of fashion films with Nowness, has worked as artistic director on many projects with actress Charlotte Gainsbourg, including a Louis Vuitton project. She has also worked in styling for photographers such as Nich Knight, Juergen Teller and Jean-Baptiste Mondino before becoming art director for various record labels collaborating with artists such as Prince, Justice, Uffie x Pharrell and Metronomy.
Someone just declared war on notorious entertainment-industry blogger Nikki Finke. NikkiStink.com went live this morning with what it claims are photographs and video of the reclusive Finke. It starts with an open letter to Finke from something called the Committee for Decency in Journalism (whose members are not named):
“For years, you have threatened and bullied the Hollywood community into providing you information so that you could use it to ridicule, abuse and destroy people. You had an opportunity to be a decent person but instead chose to publicly attack industry people, co-workers and other individuals you did not even know without any regard for their personal lives and careers. You have reveled in the joy of letting the community know that people were being fired before they themselves even knew. You have attacked companies and their management without regard for the fallout that was caused and the effect on the companies’ employees, investors and the managers themselves …”
It goes on from there, ultimately warning Finke that “there is much more to be posted here in the next many months, however, what is posted and how much will be determined by your decision on whether or not you continue to hurt people.” A numbered list follows, quoting nasty things Finke has written about celebrities and industry figures over the years.
Finalmente uma boa notícia sobre a mais recente atualização do algoritmo do Facebook. A rede social promete reduzir bastante a frequência de links com chamadas ‘caça-cliques’, daquelas que te deixam sem um pedaço importante da informação, te obrigando a clicar no link para saber do que se trata.
“Esses posts tendem a ter um bocado de cliques, e assim acabam sendo mostrados para muitas pessoas, e aparecem melhor no feed de notícias. No entanto, uma pesquisa com os usuários revelou que em 80% dos casos, eles preferiam manchetes que os ajudassem a decidir se queriam ou não ler aquele conteúdo antes de clicar”, esclareceram Khalid El-Arini e Joyce Tang, em postagem no blog do Facebook.
Para descobrir quais são os links click-bait, o Facebook diz que vai monitorar o tempo gasto depois do clique (considerando que conteúdos bacanas são mais longos de ler, o que é bem questionável em relação a listas e conteúdos mais rápidos) e medindo também a proporção entre os cliques e as interações (comentários, compartilhadas e likes) na postagem. Ou seja, além de evitar o caça-clique, o Facebook pretende valorizar conteúdos que engajadores, que estimulem a discussão e que sejam tão bons que as pessoas queiram dividi-los nas suas próprias timelines.
O b9 já fazia isso antes de ser boa prática 😉
A medida também é acompanhada de uma sugestão de boas práticas na hora de distribuir conteúdo – ao invés de colar o link no texto da postagem, ou de inseri-lo como parte da legenda da foto, o Facebook quer que as publicações publiquem o seu material como links, que trazem automaticamente a imagem de destaque para a postagem.
Esse é o exemplo do que não fazer – colocar link em post de fotos
(cá entre nós, isso às vezes precisa de um ajuste na sua publicação, para indicar ao Facebook qual imagem trazer como destaque)
Portanto, se você anda achando o alcance da sua página meio baixo, vale conferir se você está seguindo o manual do Facebook de boas práticas e se os seus títulos não andam muito caça-cliques. Porque, você já deve saber, em Roma, como os romanos – caso contrário, seu conteúdo vai chegar a ainda menos pessoas da sua base de fãs.
Queria apenas saber o que o UpWorthy vai fazer agora.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Tom Berth, Geert De Rocker
Copywriter: Maarten De Maayer
Art Director: Daniël Van den Broucke
Strategy: Dieter Riemaeker
Accounts: Sylvia van den Hurk, Sarah Coppens
Art Buying / Production: Tuyen Pham, Marleen Hemeleers
TV Production: Monodot
Director: Roderick Fenske
Sound Production: Raygun
Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Tom Berth, Geert De Rocker
Copywriter: Maarten De Maayer
Art Director: Daniël Van den Broucke
Strategy: Dieter Riemaeker
Accounts: Sylvia van den Hurk, Sarah Coppens
Art Buying / Production: Tuyen Pham, Marleen Hemeleers
TV Production: Monodot
Director: Roderick Fenske
Sound Production: Raygun
Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Tom Berth, Geert De Rocker
Copywriter: Maarten De Maayer
Art Director: Daniël Van den Broucke
Strategy: Dieter Riemaeker
Accounts: Sylvia van den Hurk, Sarah Coppens
Art Buying / Production: Tuyen Pham, Marleen Hemeleers
TV Production: Monodot
Director: Roderick Fenske
Sound Production: Raygun
Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Tom Berth, Geert De Rocker
Copywriter: Maarten De Maayer
Art Director: Daniël Van den Broucke
Strategy: Dieter Riemaeker
Accounts: Sylvia van den Hurk, Sarah Coppens
Art Buying / Production: Tuyen Pham, Marleen Hemeleers
TV Production: Monodot
Director: Roderick Fenske
Sound Production: Raygun
Advertising Agency: Rosapark, Paris, France
Creative Directors: Mark Forgan, Jamie Standen
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Director: Bart Timmer
Production Company: Henry
TV Producer: Muriel Allegrini
Co-Founders: Jean-Patrick Chiquiar, Jean-François Sacco, Gilles Fichteberg
Published: August 2014
Advertising Agency: Y&R, Cape Town, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Directors: Bibi Lotter, Nkanyezi Masango
Art Director: Ntobeko Ximba
Creative Group Head: Justin Joshua
Advertising Agency: Y&R, Cape Town, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Directors: Bibi Lotter, Nkanyezi Masango
Art Director: Ntobeko Ximba
Creative Group Head: Justin Joshua
Translation has a new back-to-school campaign for Champ Sports, entitled “Game Loves An Audience.”
That phrase appears on screen, leading in to the brand’s “We Know Game” tagline following short vignettes in several 30-second spots. For the most part, Translation keeps things pretty simple. “Practice,” for example, is a montage of players training for the upcoming season at football practice, ending with the coach riling the team up with a chant. “Joy Ride” and “First Period” (which we’ve included after the jump) are similarly straightforward (and self-explanatory) eschewing any dialogue for a focus on Champs Sports’ products. You have to wonder if maybe they could have benefited from a little more substance, though. (more…)
New Career Opportunities Daily: The best jobs in media.
There are lots of things to like about the Honda Fit. But one feature in particular might present some issues while you’re out there cruising for hours on the open road, Whitesnake blasting and the wind blowing through your hair.
We won’t spoil the punch line of this spec ad, created by A2F Pictures in Minneapolis. But take a look below and enjoy. After the video, check out our Q&A with the director, James Rautmann, in which we ask just what, exactly, he was thinking.
AdFreak: What was the inspiration for this ad?
James Rautmann: The inspiration came from wanting to make an ad that used text to give the punch line in a subtle way. Create an ah-ha moment. Let the audience make the assumption on what is really going on in the scene.
Tell us a bit about how you came up with the idea for the plot.
I was returning home from a shoot, and long story short we had to move white wine to an empty two-liter bottle for a shot. When I arrived home, I had to carry the bottle in past my neighbors. It definitely looked like it was filled with urine.
My business partner Mark, who co-wrote the spot with me, was with me, and I remarked how funny it would be if we told my neighbors that we had just returned from a long road trip and let them think what they wanted to about what was in that bottle.
With the help of Phil Jones, who not only helped in the writing process but also beautifully art directed the spot, our approach to a fuel-efficient ad was born.
Do you hope to create more spots like this?
Like as a campaign? It’s possible. I think overall the idea of creating a unique scenario that turns meaningless text into a joke is something I definitely want to keep pursuing.
CREDITS
Directed by James Rautmann
Written by James Rautmann, Mark Mazur and Phil Jones
Produced by Mark Mazur and Trent Hilborn
Executive Produced by Elizabeth Ryan-Govrik
Cinematography by Scott Regan
Art Direction by Phil Jones
Color and Finishing by Matt Collings at ditch
Production Sound by Nick Leisenheimer
Sound Design / Mix by Nick Christopulous
Talent: Eric Pierson
Song and Lyrics by Whitesnake “Here I Go Again”
Special thanks to Tracy Tabery-Weller and Chris Govrik
Production Company: A2F Pictures
At this particular moment in the Denver media market, Republicans are winning the ad war more — in terms of dollars spent at any rate. Fifty-eight percent of spending on political ads currently running are from Republicans and Republican-associated groups.
It’s a key detail in a heated race as Republicans try to unseat Democratic incumbent Mark Udall.
Despite the Republican advantage at the moment, the same data show Democrats will dominate the airwaves as the November midterm election nears in Colorado.
Le photographe Peter Van Agtmael s’intéresse depuis plusieurs années au quotidien des soldats et de la vie de ceux-ci sur le terrain, pendant le conflit, et ensuite le retour à la maison et les traumatismes qui peuvent être s’en suivre. Des images bouleversantes, dont une sélection est à découvrir dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
