Hasta La Creative!

Adweek described Deutsch LA’s “MicroRave” for Pop Secret perfectly as “like a sad, seizure-inducing nightclub for corn,” in a post that also questioned whether it was the worst ad of the year.

Deutsch LA points out, defensively, “This wasn’t intended as an ad, but as a quickie video for social media meant to celebrate the EDC festival happening the weekend we launched it,” which may disqualify it from that title. The premise of the spot (or “quickie video” or whatever you want to call it) is simple: popcorn attend a “MicroRave” complete with blasting electronic music, seizure-inducing lighting, beads of butter-sweat (which doesn’t exactly make Pop Secret seem appetizing) and a trail of kernels sadly waiting to get in. As if that wasn’t enough already, there’s also a 20-minute long “Extended Party Version,” which we’ve included for anyone masochistic enough to attempt to sit through it after the jump.  (more…)

New Career Opportunities Daily: The best jobs in media.

A bizarre crop circle appeared north of the Kansas City International Airport this week, causing a stir in social media. No, there were no aliens or incredibly talented goats involved in this one. The image of a man covering himself was done by ad agency Barkley as part of its work for Spirit Airlines’ “Bare Fares” campaign.

Which means no free bag, no free drink, no carry-on luggage. Just you and a personal item (like a handbag or a backpack) origami’d onto a seat (they add extra seats to these flights, so no luck on legroom) for a really, really low price.

Spirit is often a target for hate in social media because of confusion about its unique model (super low fares, but fees for everything, like … water), so they also started the Hate Thousand Miles Giveaway. Check out the video below.

“Air travel can suck. We get it. You wouldn’t believe all the hate Spirit gets,” the narrator says before singing angry tweets. Funny video, neat campaign, but the high-pitched (fake? real?) voice is grating enough to make me mute it. But maybe you like that. And body contortion, I don’t know.

Barkley has been working with Spirit since the end of 2013, and is trying to steer its intentionally controversial marketing in a more productive direction—”provocative with purpose,” as the agency says. But Barkley adds: “Spirit’s main focus has and will remain heavily vested in PR, meant to drum up earned media without the financial outlay that comes with broadcast or digital campaigns.”

Photo via.

Every day of this month, NBA fans around the world have been obsessing over a handful of questions:

Which team is LeBron James going to sign with?

Will Carmelo Anthony stay in New York?

Continue reading at AdAge.com

On Friday, Samsung introduced a massive digital installation showroom for its home appliance line in two Best Buy stores in the greater Chicago area. The retail display marks another step in Samsung’s bid to grow dominant in the category, springboarding on its established brand identity in mobile phones and TVs.

The showroom, called CenterStage, was built by the Barbarian Group, the Chiel-owned digital agency, using its open-source software Cinder, which won the first Cannes Grand Prix awarded for innovation in 2013.

Continue reading at AdAge.com

Toda vez que um assunto feminista rola na minha timeline, sempre tem alguém que vem dizer ‘nossa, que mau humor, não sabe nem receber elogio’ se referindo às cantadas que as moças muitas vezes precisam suportar nas ruas. Esse vídeo mostra a clara diferença entre uma cantada e um elogio, ainda que talvez ele nem sempre seja sincero.

Blake Grigsby pegou um megafone e passeou pelas ruas de Chicago elogiando quem estava no caminho. “Linda camiseta”, “Vocês são um casal fofo”, “Adorei seus óculos” e “Você fica super bem de vermelho” foram algumas das frases ditas no passeio registrado no vídeo, direcionadas a homens, mulheres, jovens, velhos, casais e toda sorte de grupos.

O bacana é que além de alegrar o dia de alguém com uma mensagem positiva inesperada, esse vídeo de Grigsby evidencia a melhor receptividade desse tipo de interação em relação a uma cantada – grande parte das pessoas ficou surpresa, mas agradeceu o carinho, o que raramente uma moça faz quando é alvo de um fiu-fiu na rua.

Post originalmente publicado no Brainstorm #9
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