Marketers: Don't Miss Out on Summer Music Festivals
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Woodstock, which began with three days of peace and music on Max Yasgur’s farm back in 1969, has evolved into a music festival season that spreads across the country for months on end.
From The Hangout Festival in Alabama in May to New York City’s Governors Ball in June and Maryland’s Virgin Freefest in September, music festivals are experiencing a major renaissance. Along with the fans come the brands, eager to market their products to millennials in attendance.
If you don’t want to miss out on any of the music festival action, you will literally need to be all over the country, all summer long. In fact, Rolling Stone listed no less than 40 “must-see” music festivals for 2014. With so many geographically-dispersed festivals, it’s physically impossible not to miss out on some of the fun. Yet it’s that fear — the fear of missing out (#FOMO) — which is an essential reason for the growing popularity of these festivals.
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