Irish bookmaker Paddy Power is set to continue its innovative advertising activity around this year’s World Cup in Brazil after forming a partnership with ITV and Twitter to sponsor near-live video football highlights.
La Cage aux Folles réalisée par Warren Techentin est une énorme cage à oiseaux interactive pour tous les enfants à Silver Lake à Los Angeles. Le design de la cage est à la fois complexe, mais aéré dans des lignes harmonieuses et fluides. Une très belle création à la fois ludique, amusante, et créative.
(TrendHunter.com) Fairytale princess characters are usually role models to little girls because they are created with the sort of perfect virtues you want to pass on to your kids; however, this is not the case with…
(TrendHunter.com) This post is brought to you by the Vodafone Firsts program. Pitch Your #First today.
Wearable technology is no longer something we read about or see in a science fiction setting. It’s here, it’…
Cinco horas a frente de São Paulo e algumas horas a frente das publicações oficiais, não é fácil administrar o tempo em Cannes. Talvez por isso colocaram o carro do “De Volta Para o Futuro” na porta do Palais. Escrevo as 10 da manhã daqui para destacar alguns cases brasileiros. Voltei pra atualizar as 14h30, já desatualizado.
O título do post ficou exagerado, mas realmente há um excesso de trabalhos relacionados a “alguma coisa criada para o câncer” entrando nos shortlists. Não que as ideias não sejam boas, mas o tema virou rotina. Tirando estas, separei meus dois favoritos que já estão aparecendo nas listas de premiados.
Publicado no B9 no dia 7 de maio
Publicado no B9 no dia 7 de março
Post originalmente publicado no Brainstorm #9
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TNT is working with mono to build anticipation for its new drama series “The Last Ship” through a takeover of Grand Central Terminal in New York City, starting today, Monday, June 16th. Starring Eric Dane (Grey’s Anatomy) and executive-produced by blockbuster filmmaker Michael Bay (Transformers), The Last Ship takes viewers into a future world where a global pandemic has wiped out 80% of the population and the crew of a Navy destroyer is determined to save the planet. The series premieres Sunday, June 22, at 9 p.m. (ET/PT). TNT and mono have created a visually arresting experience impossible for passersby to ignore, using bold, gritty imagery of gas masks; the stark colors of red and black; and messaging like “Find the cure, rule the world” and “The virus isn’t the only enemy.” The stairs will be painted 20% black and 80% red, simply and unexpectedly illustrating the glaring 20% survival rate depicted in “The Last Ship.” “The Last Ship” experience also incorporates an inventive brand partnership featuring strategically placed PURELL® dispensers throughout Grand Central. The dispensers will encourage commuters to interact with the display while they disinfect. Over 130 tactically positioned posters, banners and other installations throughout the space will give Grand Central’s 750,000 daily visitors a powerful taste of the show.
Advertising Agency: Mono, NY, USA
Advertising Agency: Grey, Brazil
Creative Directors: Mariangela Silvani, Sérgio Fonseca
Creatives: Vanessa Felix, Paula Zebrak
RTVC: Natacha Veiga, Renata Ruas
Producer: Studio Fly
Directors: Diego Biazzon, Matheus Ruas
Managing Partner: Maitê Romão
Executive Production: Tiago Schenk
Account Executive / Producer: Camila Hoffman
Production Team: Rodrigo Barnete, Luiz Claudio Fumaça
Photography Director: Jeff Santos
Setup: Rafael Barnete
Post-production: Matheus Ruas
Finish: Bruno Zambelli
Post-Production Supervisor: Raul Bacchi
Advertising Agency: AMV BBDO, London, UK
Creative Directors: Colin Jones, Phil Martin
Copywriter: Gary Lathwell
Art Director: Richard Peretti
Agency Planner: Peter Zezulka
Agency Account Man: Kristiana Grant, Emily Wallace
Agency Producer: Christina Hermann
Media Agency: OMD
Media Planner: Isobel Dracup
Production Company: HSI
Directors: Frank Sauer, Sebastian Linda
Production Co. Producer: Scott O’Donnell
Post-production Company: AMVBBDO LAB
Can you spot the teams of the World Cup?
There are twenty national teams hidden in the picture. Can you find them all?
Advertising Agency: Intohimotoimisto Cassius, Helsinki, Finland
Creative Director: Erkko Mannila
Copywriters: Erkko Mannila, Axa Fahler, Antti Tuominen
Art Director: Hermanni Kanerva
Art Director Assistant: Taneli Okkonen
Account Director: Maija Nikkonen-Hilli
Production Agency: Left&Right / Kirsi Pärni
Photographer: Anton Sucksdorff
Retoucher: Lauri Kataja
Published: May 2014
W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series.
SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2. In the 30-second spot, entitled “Universal Remote,” anchor Kevin Negandhi shows off the studio’s capabilities to fellow host Hannah Storm using a universal remote. The button on the remote that’s supposed to control the desk appears to be faulty, however, with Washington Nationals’ mascot Theodore Roosevelt, along with anchors Jay Crawford and Jay Harris, taking full advantage of the unintended and comical consequences. It’s a fun introduction to the new studio that manages to show off some of its new capabilities without taking itself seriously. Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
At the E3 gaming convention, it’s more exciting to try a new game yourself than watch someone else play.
This is so awesome. Twitter brought a drone to Cannes and is flying it overhead to capture Cannes in a manner unlike we’ve seen before. It captured Patrick Stewart outside the Palais on Sunday and it’s been traveling up and down La Croisette capturing the sights.
According to Digiday’s Brian Morrisey, seagulls were seen attacking the drone and he wonders just how long it will be before it loses that battle.
And with our first official #dronie from #CannesLions, a new bromance is born! cc @SirPatStew @joell https://t.co/ZL5PthcRkh
— Dronie (@dronie) June 15, 2014
@stevekovach saw a test flight this morning. Seagulls attacked it. I don’t think dronie is long for this world.
— Brian Morrissey (@bmorrissey) June 16, 2014
Promo, Direct Marketing, Design
Defence Force Recruiting
Advertising Agency:George Patterson Y&R, Melbourne, Australia
Advertising Agency:Y&R, Singapore
Chief Creative Officer:Ben Coulson, Marcus Rebeschini
Copywriter:Psembi Kinstan, Adam Miranda
Art Director:Joe Sibley, Brad Wilson, Kon Marinis
Senior Account Manager:Sally Borda
Account Director:Alice Mason, Avril Lim
Group Account Director:Julian Bell
Sound Designer:Paul Baxter
Production Manager:Benny Quak
Technical Lead:Brett Harris
Tesco is abolishing the UK marketing director role held by David Wood as it continues its restructure of the senior marketing team and increases its focus on “health and wellbeing”.
L’iPhone Photography Awards vient d’annoncer les gagnants de son édition 2014, comprenant des clichés particulièrement impressionnants, de par leur qualité, leurs couleurs et leurs sujets. Des photos surprenantes à découvrir à travers notre sélection des gagnants dans la suite de l’article.
(TrendHunter.com) This stunning and unique sculptural design was once a traditional Danish house with no style or flair—until Denmark-based architecture firm MLPR got its hands on it. “We believe that it’…
We wear more than our county colors.
If something is on your mind, talk to us.
The campaign hopes to break down the stigma surrounding mental health which will in turn make it easier for players to look out for each other, to recognise signs of distress and encourage intervention through conversation and support.
Advertising Agency: Atomic, Dublin, Ireland
Art Director: Ross Giles
Copywriter: Frances O’Rourke
Creative Director: Stephen Quinn
Head of Design: Stephen Kiernan
Designers: Paul Byrne, Ian Fraher
Artwork: Trevor Nolan
Photography: Kieran O’Donoghue
Video Production: Brian Fortune
Account Manager: Patrick Murphy
Account Executive: Bronagh O’Donovan
We wear more than our county colors.
If something is on your mind, talk to us.
The campaign hopes to break down the stigma surrounding mental health which will in turn make it easier for players to look out for each other, to recognise signs of distress and encourage intervention through conversation and support.
Advertising Agency: Atomic, Dublin, Ireland
Art Director: Ross Giles
Copywriter: Frances O’Rourke
Creative Director: Stephen Quinn
Head of Design: Stephen Kiernan
Designers: Paul Byrne, Ian Fraher
Artwork: Trevor Nolan
Photography: Kieran O’Donoghue
Video Production: Brian Fortune
Account Manager: Patrick Murphy
Account Executive: Bronagh O’Donovan
We wear more than our county colors.
If something is on your mind, talk to us.
The campaign hopes to break down the stigma surrounding mental health which will in turn make it easier for players to look out for each other, to recognise signs of distress and encourage intervention through conversation and support.
Advertising Agency: Atomic, Dublin, Ireland
Art Director: Ross Giles
Copywriter: Frances O’Rourke
Creative Director: Stephen Quinn
Head of Design: Stephen Kiernan
Designers: Paul Byrne, Ian Fraher
Artwork: Trevor Nolan
Photography: Kieran O’Donoghue
Video Production: Brian Fortune
Account Manager: Patrick Murphy
Account Executive: Bronagh O’Donovan
We wear more than our county colors.
If something is on your mind, talk to us.
The campaign hopes to break down the stigma surrounding mental health which will in turn make it easier for players to look out for each other, to recognise signs of distress and encourage intervention through conversation and support.
Advertising Agency: Atomic, Dublin, Ireland
Art Director: Ross Giles
Copywriter: Frances O’Rourke
Creative Director: Stephen Quinn
Head of Design: Stephen Kiernan
Designers: Paul Byrne, Ian Fraher
Artwork: Trevor Nolan
Photography: Kieran O’Donoghue
Video Production: Brian Fortune
Account Manager: Patrick Murphy
Account Executive: Bronagh O’Donovan
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