Geoffrey Hanston, executive creative director, Duval Guillaume talks to Campaign about creativity in the Belgium and shows us an image that illustrates the country’s creativity at its best.
Mark Bernath and Eric Quennoy, executive creative directors, Wieden & Kennedy Amsterdam talk to Campaign about creativity in the Netherlands and shows us an image that illustrates the country’s creativity at its best.
Brands must stop viewing content as a channel and instead see it as a “foundational layer”, according to the boss of a content marketing company.
Maynards is launching a range of “augmented reality sweets” called Discovery Patch, which use a free-to-download smartphone app to let parents and children interact with a cast of 3D animated characters in their own home.
OgilvyOne leads the UK agencies in the Media Lions shortlist at this year’s Cannes Lions, while PHD’s ‘Lego Movie’ ad break has two chances to win.
Internet-connected TV service YouView is to plough on with legal action after losing a High Court battle over a trademark infringement that could force it to drop its brand name.
L’artiste britannique David Shrigley a transformé le restaurant Sketch à Londres dans une galerie d’art contemporain, avec des meubles art déco rose pale conçus par India Mahdavi accompagnée de centaines de ses nouveaux dessins. Une ambiance hors du commun est créée dans ce restaurant.
Ad Age has released a preliminary agenda for its 2014 Small Agency Awards & Conference, which in its sixth year is traveling to Austin, Texas.
The event will be held July 23 and July 24 at the W Hotel in Austin. CrossFit CEO Greg Glassman will talk about building the ultimate passion brand, while Tom Salkowsky, the head of marketing for BMW Group’s MINI U.S.A., along with the car brand’s longtime agency, Sausalito, California-based indie shop Butler Shine Stern & Partners, will present a case study on driving marketing success . And Charlie Paulette, the chief sales and marketing officer for Shiner Bock beer, is addressing the ultimate brand challenge: getting big without selling out.
Other featured presenters include Rick Webb, the co-founder of Barbarian Group and partner at Quotidian Ventures; Tim McClure, the co-founder of GSD&M; Ilise Benun, the founder of Marketing Mentor; and Lisa Colantuono, co-president at search consultancy AAR Partners.
(TrendHunter.com) Tossed is a London food chain that makes a point to focus on healthy eating and wanted its good sense of humor to come across as well with its new brand packaging.
A series of witty lines of text…
For better or worse, Fiat’s latest TV commercials might make your head spin.
The brand recently commissioned some wacky GIFs from The Richards Group for the Fiat Tumblr page, but Chrysler CMO Olivier Francois liked them so much that he had them stitched into 15- and 30-second spots—now airing on TV under the tagline “Endless fun.”
Robots, cats, narwhals, people in horse masks, a guy in a rabbit suit twerking against a Fiat. The spots are frenetic, goofy, weird, loud and—at least according to Fiat—fun. They’re getting a mixed reaction on YouTube, though.
If you don’t like them, maybe you can do better. Fiat will soon ask consumers for their own #MyFiatUSA GIFs and will post the best ones to its Tumblr page.
Campaign and its sister brands are covering Cannes Lions 2014 in our live 24-hour blog, bringing you everything you need to know about the festival. Here are nine things you may have missed from the south of France yesterday.
La STAAB Residence est une maison construite par Chen + Suchart Studio en plein désert d’Arizona. Avec une structure très moderne, les architectes ont pensé à positionner judicieusement un cactus afin qu’il se reflète sur les vitres et la façade de la maison, selon la direction de la lumière du soleil.
(TrendHunter.com) The Charlotte Olympia ‘9 till 5’ Collection targets business women who are looking to purchase feminine footwear that is appropriate for the office environment without being too stuffy…
Edelman New York, along with Creative Artists Agency Los Angeles, has won the Grand Prix and a Gold Lion at this year’s Cannes Lions for its work on Chipotle Mexican Grill’s “the scarecrow” campaign.
Paddy Power is asking the public to come up with “mischief” as part of a crowdsourcing campaign that seeks to build on the headlines it has already created through controversial PR stunts.
Ikea has forced fan site Ikeahackers.net, which features ideas for customising its furniture, to remove all advertising from its website.
Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.
The Football Association plans to capitalise on interest around the England team’s World Cup campaign with a new brand experience at the national stadium Wembley.
Gas masks might imply that something stinks, but that’s probably not the intended message of Mono’s Grand Central Terminal takeover this week promoting Michael Bay’s TNT series The Last Ship. (A stinker from Michael Bay? No chance in hell!)
In the show, which debuts June 22, the crew of a U.S. Navy destroyer fights to save the planet after a pandemic has wiped out 80 percent of the population. The campaign in New York City’s historic railroad terminal features posters, banners and other elements with stark gas-mask imagery and messages like “1 virus. 6 billion dead. Don’t be next,” as well as hand-sanitzer dispensers from marketing partner Purell. I mean, why take that urban grit home to Greenwich?
Grand Central commuters have probably developed an immunity to wacky ad stunts, owing to outbreaks of “Hammer Pants Dancers” for a certain MC’s reality series (which, I’m sure we agree, changed the world in ways we’re just beginning to understand), and “technophile living mannequins” for Sony.
And who can forget the time a Dutch company rolled “the world’s largest wheel of cheese” onto the platform? Gas masks might have come in handy after that fearsome fromage spent a day aging beside the tracks.
Mainardo de Nardis, chief executive of OMD Worldwide, says the focus for the Omnicom media network after the proposed merger with Publicis Groupe has collapsed remains the same, on servicing big clients and on harnessing innovation and creativity.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
