Hasta La Creative!

DigitasLBi and Tide leveraged Twitter’s two-month-old pinned tweet feature to highlight a new Game of Thrones themed infographic, Adweek reports, the latest sign that the brand isn’t afraid of a little blood.

Blood, of course, was the number one stain for the fourth season based on George R.R. Martin’s A Song of Ice and Fire series, with a whopping 530 stains (as the infographic shows). That’s enough to finish well ahead of the runner up, dirt, which comes in at 156. The infographic also shows the “Most Used Stain Makers” — nail/cross, followed by sword — and a slew of least used stain makers that nontheless left a lasting impression (and probably never came out), such as mammoth, wolf, and a frying pan. Tide’s infographic ran with the title “A Season of Stains,” while referring viewers to Tide’s Stain Brain app. It was a fun diversion for fans of the show (who isn’t?) and has thus far received 1,351 retweets and 1,575 favorites. The infographic follows in the spirit of Tide’s Carrie-themed Halloween Vine video and last summer’s Vine for Shark Week, positioning the brand as the antidote to bloody messes. As Adweek pointed out, this makes a lot of sense for a brand attempting to appeal to parents, for whom blood and grass stains (which accounted for just one of the Game of Thrones stains this season) are an everyday reality.

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One of the big favorites going into Cannes was Volvo Trucks’ “Live Tests” campaign, a series of business-to-business videos created by Forsman & Bodenfors that had swept the awards circuit to date. It won a Cyber Grand Prix on Wednesday and is expected to pick up more honors on Saturday. We met with the creatives behind the campaign and Volvo to talk about how “Live Tests” came about and trying to top the “Epic Split” installment starring Jean-Claude Van Damme.

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Pornhub.com has officially announced their choice of creative director, out of over 3,000 entries from over 2,000 contestants. The winner of their PornHub Creative Director Challenge for best “safe for work” advertising campaign is 24-year-old Nuri Gulver, of Istanbul, Turkey.

As PornHub puts it, Gulver’s submission, “All You Need Is Hand,” “beat out the final 15 due to its inherent mass appeal and ease of penetration to different advertising platforms.” (Insert Beavis and Butthead laugh track here). His concept (pictured above) shows two hands making the shape of a heart, with the tagline “All You Need Is Hand,” a very relatable idea that offers a memorable solution to the “safe for work” issue (although his idea to have “People of different nationalities…sing our ‘All You Need Is Hand’ song with the music of ‘All You Need Is Love’ seems a bit over-the-top). As winner of the competition, Gulver will be awarded a one-year paid contract as PornHub’s official creative director, and will be responsible for future ad campaigns and creative content creation.

“We received an overwhelming amount of responses, which made it incredibly difficult to pick a winner,” said Corey Price, vice president, PornHub. “In choosing a winner, we were keen on picking an idea that was catchy and could be rolled out as a full multi-media campaign. We found Nuri’s ‘All You Need is Hand’ idea to be just that. The concept is smart, relatable and it has potential to work across all advertisement platforms. We’re thrilled to announce Nuri as the winner and are looking forward to working with him to roll out the industry’s first mainstream ad campaign.”

Nuri, who recently graduated from Istanbul Technical University with a degree in architecture and marine engineering, works as a copywriter for an advertising agency in Turkey. He has admitted that he doesn’t know how to explain his new job title to his parents.

“As soon as I saw the campaign, the ‘All You Need Is Hand’ idea came to my mind, and I took the hands photo and prepared my campaign plan,” said Gulver. “And I’m so glad I did because now I’m Pornhub’s Creative Director for the next 12 months. The gig suits me as I have a passion for creatively solving problems – in this case launching an advertising campaign for a taboo industry in the mainstream press. I used to think I was lucky, but now I think I am the luckiest person on earth.”

PornHub also selected two runners-up and one honorable mention from the fifteen finalists, which we’ve included after the jump. (more…)

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In case you thought Durex won this week’s unofficial double entendre contest, Austin shop Moon Pie Media brings us a campaign for client Tarn-X, or “everyone’s favorite silver polish.”

The spot aims to give the brand a “face-lift” by going edgy; it did remind us that our wedding ring needs a good dip in the old cleaning solution.

We also realized while watching that we wouldn’t last very long if we ever chose to put the spot on repeat for a “drink every time you hear a sexual metaphor” game.

Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Mr. Barsotti made New Yorker readers laugh for more than 40 years with imaginative drawings that often had no punch line.

I recently encouraged readers to send in questions for this new Friday thing we’re calling the Media Guy Mailbag — a sort of AMA (ask me anything) on media and pop culture. Here’s the first installment.

Reader James Richman is concerned about C7 — paying for TV commercials based on ratings measured across seven days (vs.

the usual C3 and its three-day window) — as a new industry standard in the wake of the recent news about GroupM striking upfront agreements with networks to use C7. “If C3 does become C7,” James wonders, “what will be next?” He helpfully offers suggestions for additional measurement standards, including C7 “plus 15 minutes for New York audiences” and C7 “plus 1-2 hours additional for doctors.”

James, as a New Yorker, I’m deeply offended by your suggestion that I’m always running 15 minutes late. Mind you, if I am late, it’s only because there was a “police investigation” on the 6 train and I was stuck in a subway tunnel forever. Honest!

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