Swirl Adds Digital Leadership

San Francisco-based independent agency Swirl has welcomed 20-year digital veteran Greg Johnson in the newly created position of EVP, director of digital.

Johnson has held top positions at agencies including McCann WorldGroup, William Morris Endeavor and Digitas. He also founded Magnet Studios and was Interpublic Emerging Lab’s first executive director. In the new position, Johnson will report to co-CEOs John Berg and Tom Sebastian while playing a digital leadership role on accounts including Walmart, Microsoft, Clorox and eBay.

“Swirl was born in San Francisco, the epicenter of the digital revolution,” said Johnson, “They are a perfect fit for what I’ve done and where I want to go. The agency’s innovation team is unparalleled and we share a relentless desire to be a part of building great companies. I can’t wait to get started.”

“Greg’s extensive expertise complements our team” added Berg. “He has built his career being a half-step ahead of the marketplace and adds an extraordinary set of skills and a background characterized by independent thinking and innovation. It is a rare and amazing opportunity to add someone of Greg’s caliber to the team.”

New Career Opportunities Daily: The best jobs in media.

Irma – Save Me

Les réalisateurs Xavier Maingon et Marc-Antoine Hélard ont conçu le très beau clip d’Irma pour son titre « Save Me », entièrement vidéomappé en studio. Cela donne une immersion dans des univers oniriques avec des effets 3D très réussis. Une production de HK Corp et une direction artistique signée Superbien.

irma-8
irma-7
irma-6
irma-5
irma-4
irma-3
irma-2
irma-1

Media Guy Simon Dumenco Is Taking Your Questions (and Giving Away Swag)


How much do I love my readers? Maybe not as much as Joe Fox (Tom Hanks) loved Kathleen Kelly (Meg Ryan) and vice versa in the 1998 romantic comedy “You’ve Got Mail,” but pretty darn close. And like Joe and Kathleen, I love getting email.

Which is why Ad Age Deputy Managing Editor Nat Ives — who is maybe kind of the Frank Navasky (Greg Kinnear) character in my story — suggested I kick off Media Guy Mailbag, so readers can ask me questions about media and pop culture (or pretty much anything*) and I can serve up answers.

Here’s how this’ll work: Send me an email with “Media Guy Mailbag:” and a few words alluding to your question in the subject line along with the question itself in the body. Or if you’re terse enough, you can try tweeting me your question @simondumenco.

Continue reading at AdAge.com

Puma Delays Soccer Push Until Kids See World Cup Shoes in Action


The biggest event in soccer starts next month with the first kick at the World Cup. But Puma won’t start its major promotional push until it’s all over.

CEO Bjorn Gulden plans a burst of ads later in the summer, counting on impressionable kids to pester their parents for new cleats as they head back to school. During the tournament itself, Puma will rely on the eight national teams it sponsors to promote the German company’s gear.

“The World Cup is a very, very crowded environment media-wise, from credit-card companies to car companies to God knows what,” said Mr. Gulden, a former German national league player. “The car companies and credit-card companies have deeper pockets than we have. You die quickly.”

Continue reading at AdAge.com

'Fast Doesn't Happen by Accident': Watch Nike's New Spot


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Carl’s Jr.’s and Hardee’s brag about having the “biggest chicken breasts in fast food” (Maureen Morrison has the backstory on the campaign here), while McDonald’s promotes the inclusion of a Pokmon toy in its Happy Meals. (Read Maureen’s post about the Twittersphere’s reaction to Happy, the new Happy Meal ambassador, right over here.) And Nike shows off the sort of lab testing that went into creating its new Air Zoom Pegasus 31 running shoes in a spot with the tagline “Fast doesn’t happen by accident” and a soundtrack by The Kills (the 2011 single “DNA”).

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Dove 'Sketches' Creatives to Open AKQA Brazil Office, Altmann Forms New Paris Startup and More


The creative team behind Dove’s Real Beauty Sketches, Hugo Veiga and Diego Machado, are leaving Ogilvy Sao Paolo to help start up a Brazilian office for fellow WPP agency AKQA.

Veiga and Machado, who were ranked as the most awarded copywriter and art director by the 2013 Cannes Report, will be creative directors at Casa AKQA, also based in Sao Paolo.The pair are best known for their work for Dove, including ads like Slow as well as Real Beauty Sketches, which swept the board at last year’s Cannes Lions winning the Titanium Grand Prix among other awards. Creativity and Ad Age listed them among 2013’s Creatives You Should Know. Prior to joining Ogilvy Brazil, Machado worked at Crispin Porter & Bogusky in Boulder while Portuguese-born Veiga has worked at agencies including McCann Erickson and TBWA Lisbon.

Continue reading at AdAge.com

Heineken: The Better Halves

Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Director / Copywriter: Momchil Zakhariev
Art Director: Kamen Kamenov
Chief Creative Officer: Maria Todorova
Interactive Design Director: Alexander Antonov
Head of Digital: George Yanakiev
Digital Project Manager: Ivan Ralchev
Development Team: Andrey Popov, Stanislav Aleksiev, Velislav Valov
Account Management Team: Dessy Vekilska, Hristo Petkov, Monika Simeonova
Published: May 2014

Orange: Everything tells me I should go to Orange Warsaw Festival

Advertising Agency: Publicis/Digitalwonderland, Warsaw, Poland
Production: Grandessa
Producer: Tomasz Sulewski / Orange
Creative Director: Micha? Kisielewski
Senior Copywriter: ?ukasz Ciuchnicki
Art Director: Micha? Oleksów
Head of Social Media: ?ukasz Chomyn
Production Manager: Anna Kwiatkowska
Group Account Manager: Anna Rabczuk
DIR/DOP: Jakub Wróblewski i Przemek Chudkiewicz
Photographers: Monika Kmita, Marcin Szrót, Piotr Trojanowski
Music: Wojtek Urba?ski
Published: May 2014

DDB Strategic Manifesto Defines ‘Influence’

What is “influence?”

According to this internal DDB Worldwide manifesto, the word represents both the simple task of convincing consumers to trade money for goods and services and the nearly incomprehensible essence underlying all things–whatever their size and/or buying power.

Here, with a little help from 90’s-era Massive Attack, DDB explains the thinking behind its own strategic approach: serving the client by focusing on the big picture rather than quibbling over the details; delivering real value via the familiar “truth in advertising” maxim; changing consumers’ lives rather than just convincing them to click “like.”

It’s sleek, bold and minimal.

But did it make you reconsider the reason you wake up every morning?

New Career Opportunities Daily: The best jobs in media.

Tiny Rebellion Unveils New Branding for Hotwire

Santa Monica-based agency Tiny Rebellion has crafted a new, nationwide branding campaign for Hotwire, “centered on the happiness all types of travelers experience when scoring a fantastic deal.”

The larger branding campaign, with a budget of over $40 million for the year, includes a new logo and ““Hotels. Deals. Happiness.” tagline, as well as two distinct television campaigns: “How it Feels to Hotwire,” and “Hotwire 180.” Hotwire is also rolling out a new website, and mobile apps. Spots for “How it feels to Hotwire” begin airing today across over 30 cable networks. Both campaigns were inspired by real Hotwire travelers’ feedback and “illustrate how any traveler, seasoned Hotwire customers and new users alike, can reap the joyous benefits of discounted travel through the site.”

The second campaign, “Hotwire 180” features Academy Award-winning director Errol Morris interviewing real travelers who are hesitant to use blind booking sites as he converts them to Hotwire enthusiasts once they learn they can save up to 60 percent on a four star hotel in a series of 30 and 15-second spots. Check out “How it feels to Hotwire” above and stick around for “Hotwire 180” spots and agency credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

GroupM Striking Upfront Agreements With Networks to Use C7


GroupM is striking agreements with broadcasters to do business on a C7 basis for its clients during upfronts, according to multiple people familiar with the talks. Actual commitments for ad time aren’t the focus; instead the parties are laying groundwork to do deals that consider commercial ratings over the course of a week instead of the current industry standard of three days.

GroupM, the powerful media buying division of WPP Group, has done select C7 deals in the past for specific clients, but these agreements will be broader and will apply to all of its clients.

Fox and CBS confirmed they have each struck agreements with a major agency to do business on a C7 basis, but declined to identify the agency.

Continue reading at AdAge.com

Granola: The Taxidermist


Film
Granola

Advertising Agency:Marcel, Paris, France
Creative Director:Jeremie Bottiau
Copywriter:Sergio Alonso
Art Director:Sebastian Piacentini
Account Manager:Olivier Sebag, Benjamin Taïeb, Alice Boulard
Strategic Planner:Guillaume Legorrec
Project Manager:Noella Neffati
Tv Production:Prodigious
Tv Producer:Cléo Ferenczi, Assistant Corentin Harran
Sound Production:Prodigious
Sound Producer:Boris Jeanne, Prodigious
Director:Adrien Armanet
Production Company:Iconoclast
Producer:Solal Micenmacher
Postproduction:Mathematics
Head of the postproduction:Sandra Haize
Director Of Photography:Arnau Valls

Control: Orgasmatic


Online
Control

Advertising Agency:Havas Worldwide, Lisbon, Portugal
Executive Creative Director:Rui Lourenco
Art Director:Margarida Pedreira, Pedro Portugal
Web Design:Margarida Pedreira, Pedro Portugal
Copywriter:Ana Leiria
Developer:Fabio Azevedo, Tiago Gomes
Account:Filipa Vilhena

Apple apresenta OS X Yosemite, com destaque para detalhes de design

A primeira novidade apresentada pela Apple na WWDC, sua conferência para desenvolvedores, foi o novo sistema operacional para computadores, o Mac OS X Yosemite. O nome continua a série inaugurada pelo Mavericks, que homenageia locais da costa oeste americana.

Os detalhes de design foram o destaque na apresentação de Craig Federighi, VP de engenharia de software, que mostrou a elegância das novas fontes, das janelas translúcidas e de um tema com cores mais escuras, feito especialmente para quem não gosta do brilho dos menus.

finder-nova-fonte
dark-mode-yosemite

Outra ferramenta lançada durante o evento foi o iCloud Drive, uma espécie de Dropbox da Apple. Nesse ambiente, será possível concentrar documentos e mantê-los sincronizados com diversos dispositivos. Além de funcionar em Macs e dispositivos iOS, ele também estará disponível para Windows, garante Craig.

icloud-drive

Com o Yosemite, a integração entre iPhones e Macs fica ainda maior. Além do design dos ícones passar a ser plano também no Mac OS X, será mais fácil trocar arquivos entre os aparelhos, já que o AirDrop vai funcionar também no computador, e até mesmo fazer e receber chamadas do seu iPhone no Mac – o microfone e o auto-falante do computador poderão ser usados para interagir com quem liga.

icones-planos
dr-dre-ligacao

A forma bonitinha de apresentar a função de ligar através de um Mac foi Craig fazer uma ligação para Dr. Dre diretamente do palco, aproveitando para a ele dar as boas vindas à Apple.

Como brincou Pedro Burgos, a Síndrome de Estocolmo só aumenta – com tudo tão integrado, por que não manter TODOS os seus gadgets na Apple, não?

O Mac OS X Yosemite será gratuito, e chegará em breve aos usuários.

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Contemporary Kinship Photography – This Modern Family Photo Series is Oddly Fascinating (GALLERY)

(TrendHunter.com) What used to be the norm for families a century ago—or even 30 years ago—is no longer applicable now; coming in all shapes and sizes, this modern family photo series shows audiences how…

Corbis/LatinStock: Hidden truth

Advertising Agency: Cheil, Madrid, Spain
Executive Creative Director: Paulo Areas
Creative Directors: Álvaro Rodriguez, Ricardo de Santiago
Innovative Creatives: José Venditti, Isaac Maroto
Technology Director: Roberto Torres
Published: December 2013

Nilkamal chair: Home

Quick 360 Degree Rotation.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Rahul Patel, Prasad Rao, Sachin Padave
Copywriter: Neha sharma
Illustrator: Sahebrao Hare
Photographer: Sandesh Jayakar
Retoucher: Rohit Sawant
Production Studio: CUTS ND FOLDS
Additional credits: Yogesh Mankame
Published: November 2013

Nilkamal chair: Office

Quick 360 Degree Rotation.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Rahul Patel, Prasad Rao, Sachin Padave
Copywriter: Neha sharma
Illustrator: Sahebrao Hare
Photographer: Sandesh Jayakar
Retoucher: Rohit Sawant
Production Studio: CUTS ND FOLDS
Additional credits: Yogesh Mankame
Published: November 2013

Guitar House: Guitar Summer, 1

Summer arrival.

Advertising Agency: Galagan, Kiev, Ukraine
Creative Director: Tanya Shalagina
Art Director / Illustrator: Alexey Divisenko
Published: May 2014

Guitar House: Guitar Summer, 2

Summer arrival.

Advertising Agency: Galagan, Kiev, Ukraine
Creative Director: Tanya Shalagina
Art Director / Illustrator: Alexey Divisenko
Published: May 2014