Hasta La Creative!

L’artiste brésilien Henrique Oliveira a récemment construit une énorme caverne en bois avec des tonnes de tunnels au Museu de Arte Contemporânea da Universidade à São Paulo. Son installation insolite appelée « Transarquitetônica » est disponible jusqu’à fin Novembre 2014.

Henrique Oliveira’s site.

Mauricio Sabogal, global CEO of BPN, is leaving the IPG media agency. He is taking a role as global CEO of WPP out-of-home shop Kinetic, Mr. Sabogal confirmed Tuesday, declining to comment further.

Steve Ridley, who had been global CEO at Kinetic, left the agency last month, according to reports. Executives at Kinetic did not respond to calls and emails seeking comment.

“BPN continues to enjoy strong leadership in the US under President Liz Ross and the North American management team, as well as across key regions globally, supported by G14 CEO Jim Hytner and World Markets CEO Andrea Suarez,” said a spokeswoman in an e-mail. “We are determining next steps as we look to fill the global role that Mauricio previously held.”

Continue reading at AdAge.com

A pouquíssimos dias do início da Copa do Mundo, o YouTube lança uma campanha que celebra o fim do preconceito nos esportes. O vídeo destaca diversos atletas que revelaram publicamente sua sexualidade, gerando discussões sobre direitos das lésbicas, gays, bisexuais e transgêneros (LGBT) no mundo todo.

“Aplaudimos a coragem e a sinceridade de cada atleta que se assume e admiramos seus colegas de equipe, amigos, famílias e apoiadores por provar que não importa quem você é ou quem você ama – o que importa é que você dê o seu melhor”, diz o texto que apresenta a campanha no blog oficial do YouTube.

Com o discurso de Nelson Mandela ao fundo, o vídeo traz depoimentos de atletas como Michael Sam, Jason Collins e Tom Daley, este último usando um vídeo no YouTube para revelar sua homossexualidade aos seus fãs.

Além deles, estrelas do Brasil, como Neymar, Marta, Denilson e Ganso também reforçam a campanha #JogueComOrgulho, que é a hashtag traduzida da versão internacional da iniciativa, #ProudToPlay.

Fica a esperança de que Obama esteja mesmo certo, e que ao olharmos para trás, a história nos mostre que esse é realmente o momento em que deixamos de discriminar as pessoas de acordo com a sexualidade de cada um.

#JogueComOrgulho!

Post originalmente publicado no Brainstorm #9
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Full service digital advertising agency Sq1 has announced the hiring of Tucker Hassler as executive creative director for its Portland, Oregon office, where he will report to Sq1 partner, John Holmes.

Hassler arrives at Sq1 with over 20 years of experience at digital and traditional agencies, working with clients including Samsung Global, American Airlines, Bank of America, DISH Network and Norwegian Cruise Line. He will be responsible for the overall supervision and leadership of the creative product for the Portland office, as well as managing a growing list of high profile clients such as the Portland Trail Blazers, Hi-Tec Sports International, and InFocus.

“Getting a creative talent like Tucker on the team is a big win for us,” said Ernie Capobianco, Sq1 founder and CEO. “He’s already helped us grow some of our existing accounts, and we look forward to having his level of experience on our side as we go after bigger, national and international pieces of business. Tucker is an amazing leader in the prime of his career with amazing talent; his high energy and positive impact will be felt immediately.” continued…

New Career Opportunities Daily: The best jobs in media.

It appears Sasquatch is sitting this one out, and the absence of Jack Link’s mascot is much appreciated.

Carmichael Lynch takes a different approach with their latest campaign for the jerky brand, based on a concept not all that dissimilar from Snicker’s “You’re not you when you’re hungry” approach: that intense hunger can make you angry, which they define as “hangry.” The series of 30-second spots depict several such hangry individuals, with their intense hunger personified by angry animals that emerge from their stomach, which also acts as a visual representation of the “Feed your wild side” tagline. In “Lecture Hall,” for example, a student is taking a test when his intense hunger causes a puma to emerge from his stomach. It is not until the puma is sated with a piece of beef jerky that it retreats back where it came from, after helping the kid out with a test answer (apparently this is a highly intelligent feline). Other spots take a similar approach, depicting a woman waiting for her flight to take off, and a man stuck in a meeting. The spots will run online and on on channels such as Comedy Central, ESPN, and FX, alongside the existing “Messin’ with Sasquatch” campaign.

“Nothing says Feed Your Wild Side like literally feeding your wild side,” explains Kevin Papacek, director of marketing for Jack Link’s Beef Jerky. “Hangry is how you feel when you experience hunger to the point of being angry – visceral, debilitating hunger. This deeper hunger can only be fed by Jack Link’s Jerky.”

Stick around for “Middle Seat” and credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Turns out we weren’t the only ones that found McDonald’s newest Happy Meal mascot, “Happy,” just a tad on the frightening side.

Online marketplace DesignCrowd challenged its graphic design community to a Photoshop contest that would drop the much-maligned mascot into horror movie posters. 

While tapping into the obvious unease over this character (who’s been used internationally for a while but is just now appearing in the U.S.), DesignCrowd also used this chance to stump for its approach to crowdsourced creative:

“The public reaction hasn’t been positive to the new McDonald’s mascot, and the company would have spent big money on it,” DesignCrowd spokeswoman Josephine Sabin tells AdFreak. “Had they gone through a crowdsourcing marketplace, like DesignCrowd, McDonald’s would have received hundreds of original designs for a great price.”

The first place winner received $200, which should afford the winner something like 66 Happy Meals. 

Take a look below at some of the better entries, and DesignCrowd’s contest page for more. The winner is at the bottom of our gallery.

The winner:

The Gunn Report has gathered together the 20 films it thinks will win Lions at Cannes this year. The publication is asking for your votes. Will each film will a Bronze, a Silver, a Gold, a Grand Prix or no Lion at all.

Head over to their site and take a look at the 20 films. There’s some awesome ones in there like the New Zealand Transport Agency’s “Mistakes“, Turkish Airlines “Dream“, John Lewis “Bear and Hare“, Volvo Trucks “The Epic Split” and other greats.

What will you win if you are one of the top 5 guessers? Wait for it. Wait for it. Yes! A free one year subscription to The Gunn Report. Or a free two year extension if you already subscribe.