Hasta La Creative!

Denver-based Pilgrim Advertising & Digital Marketing is out with a new campaign for AAA’s Roadside Assistance. Hoping to combat old stereotypes, smartphones and the notion AAA is something their parents bought, the campaign works hard at “reinventing roadside is ways you never imagined” for Gen Xers.

Three :30 commercials take a this-is-what-we’re-not approach to describing the service’s new benefits. AAA won’t cover that silver-plated hovercraft of yours but it will cover you while driving or riding in someone else’s car. Likewise, AAA will not beam you home Star Trek-style if your bicycle breaks down but a AAA van will certainly come pick you up.

And while it might be nice to have the family cat drive the car in for a preventative battery replacement, all AAA can promise is they’ll come to you. And yes, this is the ad that took 90 minutes, 3 wranglers, a green screen “gimp suit” to get 2 seconds of “Toonces” the cat driving).

The ads will run on all broadcast networks, plus 11 major cable channels including AMC, CNN, History, Lifestyle, SyFy (of course!), TNT and USA. They will also appear online as :30 pre-roll videos.

Les architectes de chez Morey Smith ont construit et imaginé le nouveau siège de Coca-Cola aux couleurs de la marque, basé à Londres. Avec un mélange de briques, de bois, de blanc, de bouteilles de toutes les formes, les bureaux possèdent des baies vitrées et une terrasse offrant une belle vue sur la ville.

DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors.

The 1:50 video (above) celebrates amateur trickshots, including a few from unexpected sources, as players around the world show off their skills in anticipation of the 2014 World Cup, now less than 10 days away. It’s a fun approach, and many of the trickshots are quite impressive. At the conclusion of the video, viewers are prompted to visit gol.mcd.com, home of the campaign’s augmented reality trick shot game. The app utilizes Qualcomm Vuforia AR technology to allow players to bounce a digital soccer ball off real world items, but only after it is triggered from any of the 12 limited-edition FIFA World Cup™ fry boxes — which have supplanted the iconic red boxes for the World Cup promotion. Over the course of the campaign, the game will “be available to play from 1.5 billion fry boxes in almost 120 countries,” making it the largest AR experience ever created. Stick around after the jump for credits and a look at some of the fry boxes. continued…

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Here’s a solution to a problem you rarely think about but might occasionally fall victim to.

Domino’s Pizza in Brazil is so intent on convincing you that it will deliver you a pizza instead of a deformed pile of cheese and sauce that it has created an elaborate, pizza-stabilizing device to be mounted on the back of delivery motorcycles.

Created by agency Artplan, the device consists of a platform on two hemispheres that pivot to compensate for any tilting caused by turning, riding on a hill or hitting a speed bump. The cube holding the device glows at night, probably to strengthen the illusion that Domino’s is carrying around something important as opposed to just a lazy man’s dinner.

This technique reportedly will be expanded to roughly 10,000 Domino’s locations worldwide, meaning that soon, you too may be able to gawk at one in real life. Makes you wonder how we’ve gotten by without this revolutionary discovery.