Sky Sports is launching an ad campaign featuring David Beckham to promote the launch of its new European football channel, Sky Sports 5, and its competitive broadband offer.
360i, the Dentsu Aegis Network digital marketing agency behind the Oreo “you can still dunk in the dark” SuperBowl ad, has announced an exclusive strategic partnership with Mashable.
Robert Swain a toujours été passionné par les couleurs. Ce dernier nous invite une nouvelle fois à jouer avec tout le spectre grace à une superbe installation appelée The Form of Color au Santa Monica Museum of Art et nous démontrer à quel point notre cerveau et nos émotions peuvent être stimulés. Plus d’images dans la suite.
What happens when you make a certified public accountant the chief marketing officer?
With Exec VP-CMO Matthew Jauchius at the helm, the collaboration between marketing and procurement at Nationwide Insurance has led to a trim in agency fees of 7% each of the past three years. It’s also resulted in the company’s “Join the Nation” campaign — aimed at “the head and the heart,” Mr. Jauchius said –which increased unaided brand awareness 28%.
Mr. Jauchius, who has worked in professional-services procurement himself, outlined his approach in a presentation at the Association of National Advertisers Advertising Financial Management Conference in Boca Raton, Fla., last month. He also worked mainly in marketing at McKinsey & Co. before coming to Nationwide eight years ago. And while procurement reports to the chief financial officer at Nationwide, not Mr. Jauchius, he considers its practitioners valued advisers.
O Twitter divulgou hoje a volta das chamadas #hashflags, hashtags específicas com a sigla de cada uma das seleções que vão competir na Copa do Mundo. Ao utilizá-las, os tuiteiros ganharão uma bandeirinha do país logo ao lado da hashtag, para melhor ilustrar o assunto que está sendo comentado.
Além de tornar a torcida dos tuiteiros mais visual, o uso das hashflags também incentiva os usuários a unificarem as menções aos times. Todas as hashflags serão analisadas pelo Twitter para gerar dados sobre o time com a maior torcida virtual.
Quem quiser demonstrar seu amor pela seleção poderá trocar avatares e imagens de capa, tudo isso com poucos cliques.
Ao buscar por hashtags como #WorldCup ou #WorldCup2014, os usuários poderão conferir as últimas informações sobre os jogos, horários das partidas, placares, fotos e videos que forem tuitados, em uma verdadeira central em tempo real dos jogos.
Vai ter copa sim, e aparentemente vai ter muito tuíte também.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Disney’s Frozen and HBO’s Game of Thrones are at the center of the top June 2014 culture trends. From fan-created art to product endorsements, these franchises are squeezing their way…
Advertising Agency: TBWACHIATDAY New York, USA
Executive Creative Director: Matt Ian
Creative Directors: Kris Wixom, Alisa Wixom
Copywriters: Ani Muñoz, Reuben Hower
Art Director: Nicholas Troop
Art Director: Chuck Tso
Head of Integrated Production: Chad Hopenwasser
Executive Producer: Jason Souter
Business Affairs Manager: Lisa Rosario
Broadcast Traffic Manager: Betty White Butler
Talent Manager: Charisse Astacio
Group Account Director: Brett Edgar
Account Director: Hayden Lockaby
Account Supervisor: Emilio Rosas
Account Executive: Dilara Cagal
Production Company: Traktor/Partizan
Director: Traktor
Executive Producer/UPM: Rani Melendez
Director of Photography: Tim Maurice-Jones
Production Designer: Neville Stevenson
Editorial: Stitch
Editor: Andy McGraw
Executive Producer: Juliet Batter
Post Producer: Chris Girard
Asst Editor: Colin Reilly
Visual Effects: The Mill
Producer: Dan Roberts
Creative Director: Robert Sethi
2D Lead: James Allen
2D Artists: Brad Scott, Jale Parsons
Matte Painter: Rasha Shalaby
Production Coordinator: Jacqueline Sand
Colorist: Tim Masick
Executive Producer: Gloria Pitagorsky
Mixer: Eric Warzecha
Composer: Rafter Roberts
Executive Producer: Dennis Culp
Advertising Agency: Saatchi&Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Creative Group Head: Theodor Sandu
Art Director: Alexey Ryzhov
Copywriters: Konstantin Simonov, Anton Demakov
Production house: Stink
Director: Felo
Published: May 2014
Advertising Agency: BLT Communications, Los Angeles, USA
President of Marketing: Richard Sankey
President, Digital, Social and Mobile Services: Julianne Lamarche
Executive Creative Director: Alon Amir
Creative Director: Mike Eller
Executive Producer: Oscar Thomas
Advertising Agency: BLT Communications, Los Angeles, USA
President of Marketing: Richard Sankey
President, Digital, Social and Mobile Services: Julianne Lamarche
Executive Creative Director: Alon Amir
Creative Director: Mike Eller
Executive Producer: Oscar Thomas
Advertising Agency: BLT Communications, Los Angeles, USA
President of Marketing: Richard Sankey
President, Digital, Social and Mobile Services: Julianne Lamarche
Executive Creative Director: Alon Amir
Creative Director: Mike Eller
Executive Producer: Oscar Thomas
Advertising Agency: W+K, Portland, USA
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Digital Director: Dan Viens
Copywriter: Alberto Ponte
Art Director: Ryan O’Rourke
Global Executive Producer: Matt Hunnicutt
Agency Senior Producer: Erika Madison
Production Assistant: Julie Gursha
Head of Production: Ben Grylewicz
Account Team: Alyssa Ramsey, Molly Rugg, Karrelle Dixon
Business Affairs Manager: Karen Crossley
Project Manager: Jordan Schroeder
Executive Creative Directors: Joe Staples, Susan Hoffman
Production Company: Passion
Director: Jon Saunders
Nonstop work.
Advertising Agency: Cosmos, Ekaterinburg, Russia
Creative Director: Natalia Bryantseva
Art Director: Alexander Mihalev
Copywriter: Andrey Chernay
Published: May 2014
Turn pro sooner.
86% job placement after graduation.
Advertising Agency: STIR, Milwaukee, USA
Executive Creative Director: Bill Kresse
Creative Director / Copywriter: Scott Shalles
Associate Creative Director / Art Director: Lee Tse
Photographer: Jeff Salzer
Published: June 2014
Turn pro sooner.
86% job placement after graduation.
Advertising Agency: STIR, Milwaukee, USA
Executive Creative Director: Bill Kresse
Creative Director / Copywriter: Scott Shalles
Associate Creative Director / Art Director: Lee Tse
Photographer: Jeff Salzer
Published: June 2014
Turn pro sooner.
86% job placement after graduation.
Advertising Agency: STIR, Milwaukee, USA
Executive Creative Director: Bill Kresse
Creative Director / Copywriter: Scott Shalles
Associate Creative Director / Art Director: Lee Tse
Photographer: Jeff Salzer
Published: June 2014
McCann New York and Lucky Charms have embraced the rainbow with a new social campaign for LGBT Pride Month.
The feel-good campaign, entitled “#LuckyToBe,” encourages people to use that hashtag to share what makes them unique and what makes them feel lucky. McCann’s accompanying video (featured above) introduces the hashtag while celebrating diversity. “We don’t all look the same, believe the same things, or love the same people. And that’s a good thing,” appears on screen in white text, accompanied by Lucky Charm’s colorful marshmallows. It’s a positive message, and people seem to be responding — including GLAAD, who posted about the campaign on their blog. You can see what people are saying using the #LuckyToBe hashtag on the campaign landing site, and stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Longtime 72andSunny creative director Matt Murphy just added a new word to his title: partner.
Murphy, who joined the agency from W+K Portland in 2009, is now officially Partner/Group Creative Director.
In his nearly five years at 72andSunny, Murphy has worked on some of the agency’s biggest accounts and campaigns including Nike, Activision, K-Swiss/Kenny Powers and Google (on which he will continue to lead creative).
The release notes that he will “help lead 72andSunny’s commitment to experimentation with art, technology, and entertainment”. Co-founder/CCO Glenn Cole writes:
“He is constantly experimenting and pushing the creative limits of 72andSunny. His partnership will only allow him to have broader impact, and we look forward to that.”
On a side note, we do like this line from a bio best read with tongue planted as firmly as possible in cheek:
“When Matt is not finding new and interesting ways to work with brands to solve creative problems, he can be found helping his babe of a wife tend to their kale garden and/or dreaming up his next art project.”
New Career Opportunities Daily: The best jobs in media.
The “Beat Bullying” group who are set to march against Bullying tomorrow June 11, in order to get attention and petition the European Commission to make bullying illegal.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
