Fundacao Pro-Sangue: Blood charger
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Advertising Agency: Publicis Brasil, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias, Kevin Zung
Art Director: Rodrigo Guaxupé
Copywriter: Rafael Barreiros
Photographer: Ricardo Barcellos
Account Managers: Gabriela Borges, Amanda Sampaio, Leila Correia
Planner: Juliana Laporta
Media: Iuri Maia, Marcela Isa
Production: Rita Vilarim, Emerson Russo, Thiago Loureiro
Art Buyers: Selma Momosse, Natália Souza
Post Production: Burti, Adriano Idas, Laurêncio Vilela
Published: April 2014
World Briefing: Cuba: Independent News Site Is Hacked on First Day
Posted in: UncategorizedArthur Gelb, Critic and Editor Who Shaped The Times, Dies at 90
Posted in: UncategorizedAlta Consejería Presidencial Para La Equidad De La Mujer Programme Against Women Abuse: Court
Posted in: Uncategorized
Print
ALTA CONSEJERÍA PRESIDENCIAL PARA LA EQUIDAD DE LA MUJER
No more excuses. Report women abuse.
Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Director:Tito Chamorro, Juan Alvarado
Creative Director:Ricardo Uribe, Julián Andrés Núñez, Juan Carlos Sosa
Copywriter:Ricardo Uribe, Julián Andrés Núñez, Jorge Eliecer Pinto
Art Director:Juan Sebastián Portilla, Alirio Vargas
Illustrator:Yezid Starling Ciro Zapata
Account Director:Camilo Plazas
FIAT 500 Electronic Brakeforce System: Hospital, Bank, Restaurant
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Print
Fiat
Not Stopping in time can change everything.
To demonstrate that having a car with the best brakeforce system is important, we decided to create fun real life situations in which not stopping in time could change everithing.
Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Director:Tito Chamorro, Juan Alvarado
Creative Director:Ricardo Uribe, Julián Andrés Núñez, Juan Carlos Sosa
Copywriter:Sebastián Cuevas, Andrés Luque
Art Director:Marcela Zapata
Advertising: A TGI Fridays Makeover to Recapture the Social Crowd
Posted in: UncategorizedFatal Film Accident Prompts Wrongful Death Suit
Posted in: UncategorizedMicrosoft XBOX 360: FIFA 14
Posted in: Uncategorized
Media, PR
Microsoft
XBOX wanted to communicate that the new FIFA 14 now includes the colombian soccer league, and this is how they did it during the most important match of the entire league. During the live bradcast of the game they replaced in real time the most important plays and goals with the graphics of FIFA 14. Four gamers replicated those plays and goals in an XBOX match and immediatly switched them in the re-run of the live bradcast with a message comunicating the good news. This way all colombians found out that the new FIFA 14 now has the colombian soccer league included.
Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Director:Tito Chamorro, Juan Alvarado
Creative Director:Ricardo Uribe, Julián Andrés Núñez, Juan Carlos Sosa, German Zuñiga, Diego Suarez
Copywriter:Jairo Rubiano, Andrés Luque, Sebastián Cuevas, Juan Pablo Maldonado, Jorge Pinto
Art Director:Irene Cruz, Juan Sebastián Portilla, Juan Manuel Prieto
Animation:Daniel Saenz, Gerardo Torres
Producer:Loto Films
Sound Studios:Camilo Lucena, Studios Machina
Abaco Food Bank: Meal For Share
Posted in: Uncategorized
Media, Promo, Online, Mobile
Abaco
Ábaco Food Bank decided to support theirselves in a famous social network (Instagram) where people are used to upload pictures of everything they eat. They created profiles on Instagram and then uploaded pictures of rotten food, that underprivileged people are forced to eat everyday.
A small descpription of the plate and important food related hashtags were published with each picture. In those pictures people also found a link (www.mealforshare.com) that redirected them to a web page where all the dishes were for sale. With the money raised, we can feed these families in a proper way.
Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Director:Tito Chamorro, Juan Pablo Alvarado
Creative Director:Diego Suarez, Ricardo Uribe, Julian Nuñez, German Zuñiga
Copywriter:Sebastian Sanchez
Art Director:Oscar Riaño
Animation:Oscar Riaño
Technological Director:Edgar Gómez
Head Of Production:Santiago Robledo
Project Manager:Julián Mercado
Producer:Loto Films
Photographer:Rafael Piñeros
Former Topshop marketer Justin Cooke unveils Tunepics social network
Posted in: UncategorizedJustin Cooke, the former Topshop chief marketing officer and founder of Innovate7, has launched a social network that enables people to share images accompanied by snippets of songs from iTunes.
Justin Cooke unveils social network for ‘the Snapchat generation’
Posted in: UncategorizedJustin Cooke, the former Topshop chief marketing officer and founder of Innovate7, has launched a social network that enables people to share images accompanied by snippets of songs from iTunes.
William Worthy, a Reporter Drawn to Forbidden Datelines, Dies at 92
Posted in: UncategorizedAdvertising Jobs: JWT Inside, Gyro, Starcom
Posted in: UncategorizedThis week, JWT Inside is hiring a senior art director and a copywriter. Meanwhile, Gyro is seeking a production artist, and Starcom needs a digital media supervisor. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
- Senior Art Director JWT Inside (New York, NY)
- Copywriter JWT Inside (New York, NY)
- Production Artist Gyro (New York, NY)
- Digital Media Supervisor Starcom (North Hollywood, CA)
- Digital Strategist/Producer Addison (New York, NY)
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Y&R Appoints New NY President, North American COO
Posted in: UncategorizedThis evening Young & Rubicam announced the promotion of two key executives.
Jim Radosevic will be President of Y&R New York and Sean Howard will be COO of Y&R North America, effective immediately.
Radosevic, who previously served as EVP and Global Creative Director of the agency’s New York office, most recently worked on the “Beginnings” campaign for Dell. He will report to North America President and CEO Matt Anthony, who chose him to launch VML‘s New York office before he joined the Y&R team in 2011.
Howard has been General Manager of the New York office since 2012; in his new role, he will be “responsible for ensuring collaboration across offices”. Prior to joining Y&R, Howard was Global Client Services Director at Wunderman, where he led the T-Mobile and Microsoft accounts.
Anthony writes:
“Jim has the rare ability to successfully wear several hats – digital creative, business manager, client leader, team builder and brand advocate…and Sean will be absolutely critical in helping me build and develop [our] competitive advantages across the network.”
New Career Opportunities Daily: The best jobs in media.
Perpetually Melting Sculpture
Posted in: UncategorizedL’artiste Takeshi Murata a créé la sculpture Titled Melter 3-D, en forme de boule réfléchissante qui fond sous nos yeux de manière perpétuelle. Cette sculpture est en fait un zoetrope qui trompe notre oeil et donne l’illusion d’un mouvement de fonte infinie. Elle est exposée à la galerie Ratio 3 à San Francisco.
Disposable Material Installations – Thomas Hirshhorn Puts Together the Flamme Eternelle (GALLERY)
Posted in: UncategorizedThis Real-Time Game from Adventure Time’s Creator Is the Best Thing on Twitter in Years
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Just as the doubters were writing Twitter's obituary, animator and Adventure Time creator Pendleton Ward had to go and show that the network can still have a few fun surprises after all.
On Tuesday, Ward tweeted a rough sketch of a prison cell, with this comment: "You wake up in a dungeon cell. What do you do?"
Fans who played along were rewarded with fun and laughably literal results to their suggested actions, such as "talk to the guard" or "kiss rat." Ward found time to keep the game going today, changing the name on his account to Quest Attack.
For children of the '80s, it's a fun flashback to early adventure games like Zork and its graphical successors like King's Quest, all of which required you to carefully type out each command.
Check out the first two days of Quest Attack below, then be sure to follow Ward on Twitter to stay up to date.
You wake up in a dungeon cell. What do you do?: pic.twitter.com/FOZvZjEZ7G
— Quest Attack (@buenothebear) May 20, 2014
You "Check toilet.", @DeliciousRick: pic.twitter.com/lA1YDVn9lu
— Quest Attack (@buenothebear) May 20, 2014
You "poot loudly", @BuckFever_: pic.twitter.com/j5IoMP0Shr
— Quest Attack (@buenothebear) May 20, 2014
You "talk to the guard", @Elwoodbearsall: pic.twitter.com/w7oHy4Mmyx
— Quest Attack (@buenothebear) May 20, 2014
You "Kiss Rat", @estebanthinks: pic.twitter.com/8dWogaS6jS
— Quest Attack (@buenothebear) May 20, 2014
Hold on I gotta run some errands: pic.twitter.com/ODr5zJGOob
— Quest Attack (@buenothebear) May 20, 2014
You "alright. *presses unpause*", @Tleprie: pic.twitter.com/yXg4qBTaT8
— Quest Attack (@buenothebear) May 20, 2014
You ">Grab key", @Grayspence: pic.twitter.com/j9iAvIEIcP
— Quest Attack (@buenothebear) May 20, 2014
You "Grab its tail.", @ranxi: pic.twitter.com/0NiOXTkUeP
— Quest Attack (@buenothebear) May 20, 2014
You "Turn around.", @Ghostbusttyler: pic.twitter.com/ChULz5zSp2
— Quest Attack (@buenothebear) May 20, 2014
You "Open the tank cover of the toilet", @PatrickSeery: pic.twitter.com/0TCjutXqyN
— Quest Attack (@buenothebear) May 20, 2014
You "use leg to get key", @NoudHout: pic.twitter.com/sVF7I1rwie
— Quest Attack (@buenothebear) May 20, 2014
You "Pick up the note", @riquelucio: pic.twitter.com/ALRH44dj8Y
— Quest Attack (@buenothebear) May 20, 2014
You "feed paper to rat", @RainbowDweeb: pic.twitter.com/DPZeMTIhPG
— Quest Attack (@buenothebear) May 20, 2014
You, "place rodent in tank", @Satsy: pic.twitter.com/mxP51Rsj1g
— Quest Attack (@buenothebear) May 20, 2014
Hold on, gonna go do some laundry and take a shower: pic.twitter.com/1tdaw9xtMd
— Quest Attack (@buenothebear) May 20, 2014
You "*unpause*", @NoahGorsuch: pic.twitter.com/eMOMXZmU6d
— Quest Attack (@buenothebear) May 21, 2014
You "take snake out of toilet", @whoalookatthat: pic.twitter.com/AP1wLJBNEM
— Quest Attack (@buenothebear) May 21, 2014
You "place snake in tank.", @jdetgen: pic.twitter.com/4jmlAzeP2D
— Quest Attack (@buenothebear) May 21, 2014
You "Put lid back on toilet.", @Vyruz64: pic.twitter.com/PYBgN15DjA
— Quest Attack (@buenothebear) May 21, 2014
I'm falling asleep. Quest Attack will continue when I wake up: pic.twitter.com/GF4KiquXpR
— Quest Attack (@buenothebear) May 21, 2014
You "*unpause*", @JctWood: pic.twitter.com/OP9k1TC9Ou
— Quest Attack (@buenothebear) May 21, 2014
You "put key in hand", @cornmufgin: pic.twitter.com/wGkiD8zxuI
— Quest Attack (@buenothebear) May 21, 2014
You "use key on toilet", @SurvivingIan: pic.twitter.com/atfEnWAchQ
— Quest Attack (@buenothebear) May 21, 2014
You "wear key as a ring", @vvvilly: pic.twitter.com/OxiIQbjx5F
— Quest Attack (@buenothebear) May 21, 2014
You "take that thing outta the toilet", @lionbar: pic.twitter.com/0YK7bVhSC2
— Quest Attack (@buenothebear) May 21, 2014
I'm late for a business lunch: pic.twitter.com/TzkdwZgH0u
— Quest Attack (@buenothebear) May 21, 2014
What will happen next in this epic adventure? Tune in to Twitter for the next exciting installment of QUEST ATTACK!
Via Joystiq.