(TrendHunter.com) The next time you opt for a Pantone color, you may want to report to artist A. Boogert first. His comprehensive book of colors is titled, ‘Traité des couleurs servant à la peinture à l’eau,…
Unload Your 401(k), a powerful three-minute film from Grey New York, takes aim at a new target in the debate over guns in America: the pocketbooks of firearms companies.
The video supports UnloadYour401K.com, a site where consumers can find out if their retirement portfolios include gun manufacturers. A coalition of 20 organizations, led by Campaign to Unload and States United to Prevent Gun Violence, is behind the initiative.
The film doesn't waste time trying to persuade gun rights advocates. Instead it makes its appeal to those already passionately opposed to gun violence, and perhaps those on the fence, imploring them to take action. The case for divestment, a tactic that played a role in ending South African Apartheid and changing U.S. tobacco policy, is mainly made by the parents, relatives and teachers of young people killed and maimed at by gun violence.
"They're making money off the backs of dead people," says Lori Haas, whose daughter was shot at Virginia Tech. "I just can't tolerate it. And I won't let my money support it."
"This industry is not going to respond to moral sentiments, that's clear," says Eric Milgram, the father of two Sandy Hook survivors. "They will respond to economic pain."
A simple, low-tech wall of remembrance with a timeline, photos and clips (starting at Columbine, 15 years ago) is a visual focal point in a presentation uncluttered by news footage or reenactments.
The most stirring testimony comes from trauma surgeon Dr. Sheldon Teperman: "I'm covered in blood. We've done everything we can do and someone has to go tell the family. So they are sitting in a waiting room, and I know how this works, so I steel myself for this, because I know that when I walk into the room … I'm going to snatch all of the light and all of the hope and all of the air from that parent's life.
"There is a lot of profit to be made for all of this sorrow, all of this death and all of this destruction. Ultimately, it is all about the money."
Media, Promo
Jung von Matt
To reach Designers with passion for typography, we created a font of our own and simply changed around the
letters. So upon installation it now shows our recruitment ad instead of the usual font preview.
Advertising Agency:Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director:Goetz Ulmer
Creative Directors:Andres Blumenthal, Simon Hiebl
Art Director:Pavel Bondarenko
Copywriter:Heiner Twenhaefel
Designers:Paul Hoerner, Carina Flock
Post Production:Maedchenfilm
Mr. Kimmel, the late-night host on ABC, is in his 11th season on the network.
(TrendHunter.com) The FIFA World Cup is quickly approaching it’s time to start thinking about the fun that is soon to be had with the knocking back a few Budweiser limited edition bottles.
The bottles are made of…
Print
Pedigree
Advertising Agency:BBDO, Mexico City, Mexico
Chief Creative Officer:Luis Ribo
Creative Director:Carlos Fernandez Oxte
Group Creative Director:Sebastian Corti
Art Director:Jose Mario Muñoz Enriquez
Copywriter:Gumaro Dávila Alvarado
Head Of Art:Sindo Ingelmo
Photographer:Getty Images
Retoucher:Gorila Estudio
The 7 Love Blunt is a new stunt dreamed up Swedish Olympic freestyle skier Henrik Harlaut – all in the name of love.
Coca-Cola has vowed to remove a controversial ingredient in its sports drink, known as BVO.
Com o interesse por conteúdos em vídeo aumentando cada vez mais, o Facebook não quis ficar para trás e anunciou que vai liberar em breve uma série de métricas sobre os vídeos compartilhados nas páginas da rede social.
Hoje em dia, os administradores já têm acesso ao número de pessoas que começaram a assistir um determinado vídeo, mas dentro de algumas semanas, poderão também saber quais foram as visualizações únicas de um conteúdo, a duração média de cada visualização e também a retenção da audiência.
Ainda será possível saber quantas pessoas atingiram determinadas ‘porções’ do vídeo em questão – o gráfico vai mostrar quantas visualizações chegaram em 25%, 50%, 75%, 95% e 100% do vídeo, além da possibilidade de dividir demograficamente as visualizações.
Esses dados oferecem um valioso feedback para os produtores de conteúdo, que podem com isso entender melhor a sua audiência e, quem sabe, ajustar a produção de forma a reter mais audiência, aumentar o tempo de visualização, entre outros.
As métricas serão disponibilizadas para todos os vídeos, orgânicos ou promovidos, que forem postados a partir da página no Facebook. No entanto, será preciso aguardar para ter acesso às novas funcionalidades, que serão liberadas aos poucos para todas as páginas.
Post originalmente publicado no Brainstorm #9
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Pour son nouveau travail appelé « Nexus », l’artiste Tracey Sarsfield a créé des sculptures d’humains faits de résine blanche, de peinture, de vinyle et de fibre de verre. Deux corps humains sont reliés par des fils noirs tendus. Plus de détails dans la suite de l’article, à travers les photos de Genevieve Swifte et Brenton McGeachie.
Exposé au ANCA du 30 Juillet 2014 au 17 Août 2014.
Waitrose is piloting a number of new schemes at its newly-opened Swindon store, including its first-ever juice bar, “grazing” areas where customers can buy a deli platter and wine, mobile-enabled payments, and free hot and cold drinks for myWaitrose members.
The Labour Party is considering a major marketing crackdown, including banning alcohol brands sponsoring sport, a 9pm TV ad watershed for unhealthy food and barring supermarkets from displaying sweets at checkouts.
EasyProperty, the online estate agency from easyJet-founder Sir Stelios Haji-Ioannou’s easyGroup, has appointed Starcom to handle its £5 million media planning and buying account.
Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that basically provides you with a LoJack for your child.
Titled "Sun Band," the combination print-and-mobile execution lets you pop a bracelet out of the magazine ad, wrap it around your child's arm, download an app, sync them and set a perimeter. If your kid wanders outside the safe zone, an alarm sounds, so you can go chasing after him or her. (Presumably, if you lose your phone, too, just whip out your tablet and Find My iPhone to recover your gadget, and then your child.)
The ad ran in April in select copies of Veja Rio magazine sent to a group of subscribers. The bracelet is supposedly "humidity resistant" and reusable, though one has to wonder how much water it can really withstand.
Anyways, it's a fun idea that effectively signals the brand's devotion to protecting your offspring. If you're still not satisfied with the mechanics, you can always do it the old-fashioned way and get a harness and a leash—or, you know, just stay close and pay attention to your child.
CREDITS
Client: Nivea
Agency: FCB Brasil, São Paulo
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Digital Creative Director: Pedro Gravena
Creative: Victor Bustani, Raphael Leandro de Oliveira, Andre Bittar
Digital Production: Geek Group
Art Buyers: Tina Castro, Daniel Gonçalves
Photographer: Lucio Cunha
Image Treatment: Boreal
Graphic Production: Edgardo Pasotti, Diego Bischoff
Graphic Design, Development: Companygraf
Media: Alexandre Ugadin, Tiago Santos, Sergio Brotto, Rachid Antum, Caio Melo
Project: Lia D’Amico
Technology: Gerson Lupatini, Caio Mello
Creative Technologist: Márcio Bueno
Account: Mauro Silveira, Cristiane Pereira, Tania Muller, Mariana Mozzaquatro, Vitor Borragine
Planners: Rapha Barreto, Lia Bertoni
RTV: Viviane Guedes, Ricardo Magozo
Production Company: Edit 2
Director: Rodrigo Fleury
Account Production: Daniela Andreade
Finishing Production: Priscila Prado
Animation: Rodrigo Resende, Eduardo Brandão
Composition: Eduardo Brandão
Editor: Rodrigo Resende
Finishing Production: Edit 2
Audio: Satélite Audio
Sound Producer: Equipe Satélite
Audio Account: Fernanda Costa, Marina Castilho
Client Supervisors: Tatiana Ponce, Patricia Picolo, Beatriz Vale, Lilian Cruz, Ana Borges, Katia Margy, Julia Sabbag
TalkTalk has extended its sponsorship of ‘The X Factor’ for a further three years, in deal worth around £10 million a year.
(TrendHunter.com) Finely aged and exquisitely tender, Silver Fern Farms Beef is raised in the heart of New Zealand, where steak lovers of the world come over for the best meat money can buy.
Their network of family…
Back in late March, one Northwestern student grabbed adland’s attention with an unorthodox resume she sent to some agencies: a Lego version of herself, complete with packaging.
Leah Bowman’s unique efforts have landed her an internship in account management at Omnicom’s Energy BBDO. “A few weeks ago I was ‘that LEGO intern girl’ but now I’m officially a BBDO Account Management Intern!” said Ms. Bowman on a caption of a photo of the Energy BBDO logo on her Imgur page.
An EnergyBBDO spokeswoman said that Ms. Bowman will start in late June. The shop will have 16 summer interns for all disciplines, including creative and account management.
Oakley is looking for a new agency to come up with its own version of Nike’s “Just Do It,” Ford’s “Go Further” or Chevrolet’s “Find New Roads.”
Oakley has narrowed down to two finalists in an agency search that initially included at least 15 shops, according to CEO Colin Baden. The winning agency will be tasked with a big job: to help Oakley come up with an internal and external rallying cry that will be used around the world to define what the sports eyewear brand is all about.
“It’s long overdue,” said Mr. Baden, who didn’t identify the two finalists. Most of Oakley’s marketing budget is devoted to sports marketing, he said. Oakley spend $11.3 million on ads in 2013, according to Kantar Media. But the CEO seems ready to spend more on a broad-based marketing strategy.
John Ridpath measures his time at tech-education consultancy Decoded as though it were a young child. “I’ve been here 21 months,” said the company’s head of product on a bright Wednesday morning in April at Decoded’s Manhattan loft space. It’s fitting, considering Decoded is still trying to figure out what it wants to be when it grows up.
A handful of people were gathered that day, mostly Decoded staff along with one paying client, to take a daylong crash course in computer programming called Code in a Day. Designed for C-suite execs or board members who want an overview of coding concepts, the nine-hour class taught by Mr. Ridpath and freelancer YK Hong promises to take students “from zero skills and confidence to coding your own app in a single day.”
Code in a Day is a pricey proposition at $1,495. “It is a premium kind of product because it’s geared to business people who don’t have a lot of time but need to get up to speed on this world quite rapidly,” said Decoded’s U.S. CEO, Liz Lukas.
Morrisons has apologised after people criticised its projection of a baguette onto Antony Gormley’s Angel of the North statute in Gateshead.
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