Alternative Europee The European Initiative for Media Pluralism: ALTphabet


Media, Direct Marketing, Online
Alternative Europee

Advertising Agency:Saatchi & Saatchi, Milan, Italy
Executive Creative Director:Agostino Toscana
Creative Director:Manuel Musilli
Copywriter:Leonardo Cotti
Art Director:David Denni, Alessio Bianconi
Web Developer:Dario Cataldi
Account Manager:Ilaria Lorenzetti
Account Executive:Giuseppe Colasurdo
Head Of Interactive Production:Silvio Coco

Ogilvy Brazil: Tattoo Skin Cancer Check


PR
Ogilvy Brazil

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil

Apple to buy Beats for $3.2bn to get ‘cool’ back, claim reports

Apple is reportedly on the cusp of buying headphone maker and music streaming service Beats Electronics for $3.2bn (£1.9bn), a move that would represent its largest ever acquisition.

Frolicking Swimsuit Editorials – Model Lais Ribeiro Poses for Elle US Summer 2014 Issue (GALLERY)

(TrendHunter.com) For the Summer 2014 issue of US Elle, the magazine featured a spread on the beautifully bronzed model Lais Ribeiro frolicking along the sandy beach in several racy bikinis.

The summer-appropriate…

Kellogg’s Coco Pops: Fun Gets The Morning Done


Film
Kellogg’s

Advertising Agency:JWT, Sydney, Australia
Executive Creative Director:Simon Langley
Associate Cd:Will Edwards, Chris Badger
Copywriter:Will Edwards
Art Director:Chris Badger
Group Account Director:Fiona Wilson
Production:Psyop
Director:Psyop
Agency Producer:Rachel Devine
Composer:Jamie Saxe

Audi Adaptative Cruise Control: Dangers


Print
Audi

Adaptative Cruise Control. Keep danger at safe distance.

Advertising Agency:DDB, Barcelona, Spain
Chief Creative Officer:José María Roca de Vinyals
Executive Creative Director:Dani Calabuig
Creative Director:Jaume Badia
Art Director:Silvia Cutillas
Copywriter:Javier Nuñez
Illustrator:Bungalow

Cool Illustrations by Steve Simpson

Steve Simpson est un illustrateur irlandais qui travaille pour différentes marques et événements : des visuels pour le Festival de Dublin, des emballages de sauces ou de chocolats, des tableaux dans des restaurants et des illustrations dans des magazines. Une sélection de ses illustrations très drôles est à découvrir en images.

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Cross-party panel of MPs admits politics is bad at social media and needs to do more

A cross-party panel of MPs including Labour MP Yvette Cooper

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and Lib Dem minister Jenny Willott have admitted political parties are “not great” at using social media and as a result are struggling to connect with young voters.

Watch: Royal London’s Claire Salmon and cricket star Stuart Broad talk sponsorship

Royal London, UK’s largest mutual life and pensions company, recently signed a deal to become the England and Wales Cricket Board’s (ECB) one-day title sponsor.

What is the UK’s greatest football ad?

As the 2014 Fifa World Cup nears, Campaign asks: what is the greatest British football-related ad of all time?

Publicis Groupe and Omnicom cancel $35bn merger

Publicis Groupe and Omnicom have called off their $35 billion (£21 billion) merger, citing difficulties in completing the transaction within a reasonable timeframe.

Awakening New Zealand Timelapse

Timestorms Films a passé 4 mois à filmer des paysages magnifiques situés en Nouvelle-Zélande, à dormir à la belle étoile ou encore à explorer des routes

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Awkward Timing for Publicom Failure as Industry Meets in Beijing


For Omnicom and Publicis, the timing of the collapse of their planned $35 billion merger was awkward: It came just as advertising leaders gathered in Beijing for the IAA World Congress. WPP CEO Martin Sorrell was among the first speakers Friday, and he couldn’t resist making a few digs about his rivals’ failed deal.

“I think that was, and if I could be so bold, an ill-considered attempt at consolidation in our industry,” said Mr. Sorrell, who frequently criticized his competitors’ merger plans. The deal’s failure means Mr. Sorrell’s WPP Group will maintain its grip on the top spot in the industry by revenue, at $17.25 billion.

“What’s interesting about the market mechanism is it shakes out deals that don’t have a basic and strategic logic and underpinning,” Mr. Sorrell said, adding that “the chickens come home to roost in the end.”

Continue reading at AdAge.com

Coca-Cola: Hello Happiness


Promo, Direct Marketing, Media
Coca-Cola

To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth — a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.

Advertising Agency:Y&R, Dubai, United Arab Emirates
Chief Creative Officer:Shahir Zag
Creative Director:Ash Chagla, Kalpesh Patankar
Art Director:Kalpesh Patankar, Khaled Said
Copywriter:Ash Chagla, Athina Lalljee
Agency Producer:Sam Eid
Editor:Subash Mishra
Production Company:Pixel Plus Media
Production House:Dejavu
Sound Company:Mango Jam Studio

Modernist Polymer Accessories – The OFORM Jewelry Collection Embraces Minimalist Design Ideals (GALLERY)

(TrendHunter.com) The 2014 OFORM Jewelry Collection by Naomi Bijlefeld creates a balance between simplistic geometries and colorful materials. The unique accessory line consists of rings and bracelets that are made…

Quirky Multifunctional Furnishings – Furniture by Plus Function Smartly Saves Space in Several Ways (GALLERY)

(TrendHunter.com) Plus Function is a Swedish furniture studio that offers a range of “multifunctional products with an edge” and this definitely comes through with its quirkily combined home furnishings….

Prim Silver-Haired Editorials – The FASHIONTREND Australia Renaissance Issue Stars Annabella Barber (GALLERY)

(TrendHunter.com) The FASHIONTREND Australia Renaissance Issue editorial shows the upside of silver hair. Although many women work hard to hide their graying hair, there is a romantic quality to it that brings to…

Edgy Floral Editorials – The Vogue Taiwan May 2014 Photoshoot Stars Model Ragnhild Jevne (GALLERY)

(TrendHunter.com) The Vogue Taiwan May 2014 editorial shows people that pretty blooms aren’t always so innocent and delicate. Instead, they can be given an edginess as portrayed in this photoshoot. Paired with…

Efficient Nesting Rickshaws – The Lecomotion Urban E-Trike is a Fun and Effective Way Around Town (GALLERY)

(TrendHunter.com) Just as you may have spotted rentable bicycles around many cities worldwide, the Lecomotion Urban E-Trike concept would be available to the public for hire as well. Offering parents a convenient way…

And then came a lot of sheep’ #EP2014 #MYFIRSTTIME

Some background info:

The elections to the European Parliament are just around the corner. From 22-25 of May, 375,000,000 Europeans will have the opportunity to cast their votes. For a large number of young Europeans, this will be their first time to vote. To remind these first-time voters about the elections, the European parliament asked Ogilvy Brussels to develop a video that can best be described as a hybrid between a music video and a short action movie.

The video shows a young guy queuing in a dreary polling station. Just as he’s about to cast his vote, he bumps his head. This is followed by a sequence of rather strange events, starring a flock of sheep in the lead role.
The video targets first-time voters in all 28 EU member states –a challenging undertaking and a lot of sheep.

 

 

Client: European Parliament
Agency: Ogilvy Brussels
Executive Creative Director: Sam De Win
Copywriter: Sam De Win
Art Director: Seb De Roover
Producer: Bruno Dejonghe
Production Agency: Czar
Director: Koen Mortier
Music: Compact Disk Dummies
Client: Stephen Clark, Thibault Lesenecal
Client Director: Laure Van Hauwaert
Accounts: Ulrike Stolze, Ieben Enghien
Strategy Director: Kristel Vanderlinden
Head of Reputation: Tomas Sweertvaegher

The post And then came a lot of sheep’ #EP2014 #MYFIRSTTIME appeared first on desicreative.