And then came a lot of sheep’ #EP2014 #MYFIRSTTIME
Posted in: UncategorizedSome background info:
The elections to the European Parliament are just around the corner. From 22-25 of May, 375,000,000 Europeans will have the opportunity to cast their votes. For a large number of young Europeans, this will be their first time to vote. To remind these first-time voters about the elections, the European parliament asked Ogilvy Brussels to develop a video that can best be described as a hybrid between a music video and a short action movie.
The video shows a young guy queuing in a dreary polling station. Just as he’s about to cast his vote, he bumps his head. This is followed by a sequence of rather strange events, starring a flock of sheep in the lead role.
The video targets first-time voters in all 28 EU member states –a challenging undertaking and a lot of sheep.
Client: European Parliament
Agency: Ogilvy Brussels
Executive Creative Director: Sam De Win
Copywriter: Sam De Win
Art Director: Seb De Roover
Producer: Bruno Dejonghe
Production Agency: Czar
Director: Koen Mortier
Music: Compact Disk Dummies
Client: Stephen Clark, Thibault Lesenecal
Client Director: Laure Van Hauwaert
Accounts: Ulrike Stolze, Ieben Enghien
Strategy Director: Kristel Vanderlinden
Head of Reputation: Tomas Sweertvaegher
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