Hasta La Creative!

The host of the Sirius XM satellite radio program “The Whoolywood Shuffle” spends Sundays on social media, and eats Frosted Flakes at night.

Outdoor, Design
Turner

Space Channel is best known for its horror films, but now it’s also broadcasting football. To promote the new football programming and connect it with the channel’s regular schedule, we’ve created a series of football-themed posters inspired by horror films, showing that when it comes to extreme emotions, there is a huge connection between horror and football.

Advertising Agency:Santa Clara, São Paulo, Brazil
Creative Director:Santa Clara
Creatives:Fernando Campos, Felipe Cury, Felipe Ribeiro
Art Directors:Felipe Cury, Diego Limberti, Henrique Folster, Patrícia Oliveira, Ian Sutter, Paulo Eugênio (Geninho) Moura
Illustration:Felipe Cury, DiegoLimberti, Henrique Folster, Patrícia Oliveira, Ian Sutter, Paulo Eugênio (Geninho) Moura
Copywriter:Felipe Ribeiro

Creative people in advertising are not normal. Things like meetings and time sheets are real crimps in their machinery. So, imagine how hard it can be for a non-conformist artist or writer to package himself in a way that appeals to corporate America’s jester service.

Despite the difficulty, it’s a popular pursuit for people not wanting to work in insurance or on an oil rig. People like John Boone, a co-founder of BooneOakley in Charlotte, NC.

On Thursday, Boone wrote an interesting note on his Facebook page about his path to success.

Today I’m thankful for Tom Cordner, who gave me a chance early in my advertising career. I started my career in Atlanta and loved every minute of it. But I’d always dreamed of working in LA. At the time, my portfolio was really …what’s the word? …bad. But somehow, Tom saw through the bad and saw the potential for something better. I can tell you from experience, it’s incredibly difficult to do. Most creative directors typically want to bring in proven talent. Talent that’s done amazing, buzz-generating, award-winning work. It’s similar to an NBA team wanting to hire a marquis player who’s won championships. But I was a no-name player in the D-league.?

I can tell you from experience that the best in the business often can’t see past the glare of last season’s Lions. Which is a real shame, because original ideas come in all shapes and sizes, not just in neat portfolio school-like packages.

I am grateful for Boone’s story and pleased that his talent was discovered by someone who could give him the chance to perform on a large stage. Had Tom Cordner failed to recognize Boone’s talent, we would not now be looking at this quality NBA advertising:

BOBCATS – Fan Appreciation from BooneOakley on Vimeo.

Where did you find your break in this business, and how has it impacted the arc of your ad career? Inquiring ad minds want to know…

Previously on AdPulp: Agency Sites That Merely Showcase Credentials Are Done

The post Spotting Advertising Talent In The Wild A Lot Tougher Than It Looks appeared first on AdPulp.

The failed merger between Publicis Groupe and Omnicom Group gradually lost momentum and became mired in multiple issues, but Maurice Levy said the trigger for him was Omnicom’s first-quarter 2014 results call with analysts, when CEO John Wren discussed details of the merger.

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Continue reading at AdAge.com

Robin Roberts has expanded the profile of “Good Morning America” by offering more of herself and inviting others to do the same.

L’artiste Benjamin Swanson a fait la belle série très conceptuelle appelée « The Conquest of Materials », dans laquelle il joue avec des matières vues à travers notre perception, le tout avec une dominante de nuances de teintes grises, blanches et noires. A découvrir dans la suite de l’article.