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Billabong
Garbage doesn’t belong in the ecosystem.
Help us clean up our shores.
Advertising Agency:Y&R, Lisbon, Portugal
Executive Creative Director:Pedro Ferreira, Judite Mota
Art Director:Pedro Ferreira
Copywriter:Sofia Moutinho
Photographer:Alessandro Puccinelli
Bailey Paki é um garotinho neozelandês que, como muitos outros, é um grande fã da seleção de rugby, os All Blacks. Em uma ação criada pela Saatchi&Saatchi para a marca de cereais Weet-Bix, alguns jogadores surpreenderam Bailey para o café da manhã, seguido por uma animada partida.
É curioso ver a reação do garoto, ainda sonado, entrando na cozinha e dando de cara com seus ídolos, os jogadores Richie McCaw, Ben Franks, Wyatt Crockett, Tom Taylor e Frank Halai.
Aliás, vale guardar o nome de Bailey, considerado um talento promissor do rugby. O garoto conta com um plano detalhado para os próximos 16 anos, com o objetivo de se tornar um membro do All Blacks. Quem sabe?
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Often on a busy flight, privacy is hard to come by and the B-Tourist band by designers Idan Noyberg and Gal Bulka hopes to put an end to this dilemma. The B-Tourist is a multifaceted piece of fabric…
Media, Outdoor
Sncf
Advertising Agency:TBWA, Paris, France
The latest circulation figures from the Audit Bureau of Circulations for April 2014.
Pepsi Max has today (12 May) launched a campaign called ‘Beats of the Beautiful Game’, which celebrates the sights and sounds of football, ahead of the World Cup in Brazil.
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Cofidis
Advertising Agency:Herezie, Paris, France
Executive Creative Director:Andrea Stillacci
Copywriter:Jean-Laurent Py
Art Director:Sebastien Boutebel
Planner:Julien Quidor di pasquet, Nicolas Roger
Agency Producer:Capucine Lhermitte
Art Buyer:Johanna Walrus
Media, Outdoor
Adote Um Vira Lata
Advertising Agency:dim&Canzian, São Paulo, Brazil
Chief Creative Director:Michele Dim D’ippolito
Creative Director:Michele Dim D’ippolito, Bruno Cirello, Samuel Segatelli
Copywriter:André Curi
Art Director:José de Oliveira, Thiago Nabisco
Producer:Carlos Guardino
Planner:Samantha Barbieri
Photographer:Marcos Alberti
Chief Media Officer:Marcio Canzian
Film Director:Marcos Alberti, Leo Saito
Film Producer:Marcello Bartz
Film Editor:David Donato
Advertisers must remember that FMCG consumers live a “multi-layered existence” using up to 15 types of media a day, argues Claire Enders, the chief executive of Enders Analysis.
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Fong Hom
Advertising Agency:McCann, Bangkok, Thailand
Creative Director:Santi Suwanwalaikorn, Thidarath Nitikijpaiboon
Art Director:Apichai Inthutsingh, Pisut Nirodsil
Copywriter:Thidarath Nitikijpaiboon
When the $35 billion merger of Publicis and Omnicom was announced, it served as a showcase for the rise of boutique investment banks like Moelis & Company. Now, the deal will cost Moelis in more ways than one.
Heineken has launched a new global campaign encouraging men to “unlock the secrets” of the cities they live in by taking on new adventures.
(TrendHunter.com) Czech design student Maria Nina Vaclavek recently created these one-of-a-kind rectangular cube shoes for a university project. The shoes combine geometric shapes with the natural curvature of high…
TBS has showed more strength, ending 2013 as the most-watched cable network among adults 18-to-49, surpassing USA in the demo for the first time, and continuing its winning streak into the New Year. But much of the network’s success comes from reruns of “The Big Bang Theory.”
“At some point the gravy train is going to run out. That’s what happened with ‘The Office.’ What will replace ‘Big Bang’?” Mr. Campanelli said.
Director Frank Budgen spent three weeks in his studio in Willesden experimenting with lights, shapes, sounds and textures in order to create a coffee ad “unlike any other”.
Laura Dames, senior VP-business operations and general manager, Turner Entertainment Networks
Where: The upfront is a year-round job for Ms. Dames, who heads The Sponsor Shop, Turner’s in-house agency, and four or five other staffers. This year’s event moves from the Hammerstein Ballroom to Madison Square Garden on May 14. The bigger space, which is wider than (but not as tall as) the Hammerstein, means she and her team need to rethink how they set up.
Who helps: Turner has worked for the past 10 years with Atomic Design, a staging company based in Lilitz, Pa., which organizes the stage crew, constructs the set and coordinates other logistics. Setup also takes hundreds of union staff and production people.
Sky IQ, the viewing intelligence arm of BSkyB, and Tesco’s customer science company Dunnhumby, are bringing together their data to offer better targeting and accountability.
Activities in recent years certainly shows a trend toward the benefits of focusing on social networking and marketing. The numbers of both offline and online businesses getting involved with Facebook only continues to grow each day. But the great news is you can do this, as well, and work to create your own place there. If you really want to take advantage of this, then there is really no justification to wait any longer. Social marketing, at other sites apart from Facebook, contains a number of diverse methods which is fantastic for business. You should try to find the ways that can be used the best for your company.
If you want to do something that can certainly help your business, then just think along the lines of increasing your brand. Depending on your distinct business, you can brand yourself or your business. As you can easily envision, how each business is branded will vary depending on where your income takes place. You probably already know that Twitter, Youtube and Facebook are actually the three heavyweights in social media and marketing. Of course, each one must be approached differently and with different media, such as video at Youtube. You can capitalize on allowing your market have some fun and that can work wonderfully with all of them. Entertainment and the principle of fun at these sites can be tremendously effective, plus there is an higher chance of something becoming viral.
When you think about speaking to your customers, then that means social marketing and networking. Making the most through your marketing with that method is one of the most effective things you can do. Take the time to be there among those in your market, and you can acquire all kinds of useful information. One thing that ought to come to mind is market research and a new way of doing it. Then there are customer service potentials which can change into good things for your business. While you’re there you can let them know you are generally there, and then simply make yourself accessible if there are any problems. That is a level of customer support and assistance that does not exist very much, anymore.
Market research is vital for any business, and you can tap into a new way of doing that. The main way this happens is because people chat at these sites. The persons in your market will be interested in real discussions about what is important. So then just think about if they are talking about their various experiences with buying something. You will have the ability to eavesdrop about challenges in your market, or solutions that you may want to find out about. All you really want to do is show-up, and next be in a great position to pick up what is going on. It can make a tremendous difference when you are able to understand their language and the words they use. Your marketing and advertising messages and copy will convert much better when it speaks the same language as your market.
(TrendHunter.com) This Disney cosplay-tribute pits a warrior-version of Princess Ariel against the evil octopus villain Ursula in an epic underwater battle.
By definition, cosplay is the act of dressing up as…
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