(TrendHunter.com) The Veronica Beard Resort 2015 collection offers the perfect pieces for those who want to embrace a tropical summery aesthetic in their current wardrobe without sacrificing their urban edge. Making…
For hurricane season, JWT Atlanta teamed up with production studio Elastic and directing collective Headless (who provided colorful 3D animation) to create a PSA campaign for FEMA’s National Flood Insurance Program (NFIP).
JWT Atlanta decided to go for an emotional approach, telling the story of a “nice house that lived with a family” as narrated by a young child, which makes for a more relatable and persuasive viewing experience than alarmist images of flood damage. Focusing on the relationship between the loving home and the family, the spot highlights that flooding can happen anywhere, not just locations that are historically at risk. The 60-second PSA ends with the tagline “Protect what matters,” encouraging viewers to learn their flood risk and protect their homes. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) In goes the sweater and out comes your favorite piece from the Zimmermann Swim Summer 2014 Collection—and if the visuals are any indication, choosing only one will be tricky. Nicky and Simone…
Advertising Agency: DARE, Canada
Creative Directors / Copywriters / Art Directors: Addie Gillespie, Mia Thomsett
Account Director: Natalie Wu
Planning Director: Catherine Piercy
Producers: Ann Rubenstein, Claire Khan
Director of Communications: Stephen Forgacs
Production Company: OPC
Executive Producers: Harland Weiss, Donovan Boden
Director: Nicolas Monette
Director of Photography: Nicolas Bolduc
Line Producer: Dwight Phipps
Post Production: Saints Editorial
Editors: Ross Birchall, Danica Pardo
Executive Producer: Tory Osler
Post Facilities: Alter Ego
Online Editor: Steve Mcgregor
Transfer Facility: Alter Ego
Colourist: Tricia Hagoriles
Executive Producer VFX: Cheyenne Bloomfield
VFX Assistant: Michelle Demelo
Audio House: GGRP
Casting/Producer/Director: Alistair Abell
Engineer: Dave Gaudet
Executive Producer: Gord Lord
Aired: May 2014
Advertising Agency: DARE, Canada
Creative Directors / Copywriters / Art Directors: Addie Gillespie, Mia Thomsett
Account Director: Natalie Wu
Planning Director: Catherine Piercy
Producers: Ann Rubenstein, Claire Khan
Director of Communications: Stephen Forgacs
Production Company: OPC
Executive Producers: Harland Weiss, Donovan Boden
Director: Nicolas Monette
Director of Photography: Nicolas Bolduc
Line Producer: Dwight Phipps
Post Production: Saints Editorial
Editors: Ross Birchall, Danica Pardo
Executive Producer: Tory Osler
Post Facilities: Alter Ego
Online Editor: Steve Mcgregor
Transfer Facility: Alter Ego
Colourist: Tricia Hagoriles
Executive Producer VFX: Cheyenne Bloomfield
VFX Assistant: Michelle Demelo
Audio House: GGRP
Casting/Producer/Director: Alistair Abell
Engineer: Dave Gaudet
Executive Producer: Gord Lord
Aired: May 2014
Advertising Agency: DARE, Canada
Creative Directors / Copywriters / Art Directors: Addie Gillespie, Mia Thomsett
Account Director: Natalie Wu
Planning Director: Catherine Piercy
Producers: Ann Rubenstein, Claire Khan
Director of Communications: Stephen Forgacs
Production Company: OPC
Executive Producers: Harland Weiss, Donovan Boden
Director: Nicolas Monette
Director of Photography: Nicolas Bolduc
Line Producer: Dwight Phipps
Post Production: Saints Editorial
Editors: Ross Birchall, Danica Pardo
Executive Producer: Tory Osler
Post Facilities: Alter Ego
Online Editor: Steve Mcgregor
Transfer Facility: Alter Ego
Colourist: Tricia Hagoriles
Executive Producer VFX: Cheyenne Bloomfield
VFX Assistant: Michelle Demelo
Audio House: GGRP
Casting/Producer/Director: Alistair Abell
Engineer: Dave Gaudet
Executive Producer: Gord Lord
Aired: May 2014
Advertising Agency: MercerBell, Sydney, Australia
Executive Creative Director: David Bell
Creative Group Head: Simon Bloomfield
Art Directors: Paul Critchley, Sarah Straker
Copywriter: Shelley Dodd
Digital Designer: Dan Fowler
Executive Producers: Lucy Wallrock, Scott Portelli
Senior Web Developer: Aimee Maree Forsstrom
Photographer: Steve Greenaway / Pomegranate
Photographer: Michael Kennedy / Michael Kennedy Photography
Retouching: Limehouse Creative
Individual Giving Coordinator: Adriana Aguilera
Account Director: James Humphrey
Senior Account Manager: Emma Hartley
PR: Hill+Knowlton
Media: PHD
Published: February 2014
Advertising Agency: Leo Burnett, Milan, Italy
Executive Creative Directors: Francesco Bozza, Alessandro Antonini
Creative Directors: Christopher Jones, Cristiano Tonnarelli
Digital Creative Director: Paolo Boccardi
Copywriter: Alice Jasmine Crippa
Art Directors: Alessia Casini, Gianluca Ignazzi
Creatives: Cristina Bissanti, Felipe Iglesias, Alberto Lot, Lia Paganini
Project Managers: Andrea Castiglioni, Francesco Loprete
Producers: Riccardo Biancorosso, Gaia Fusaro
Art Buyer: Giada Cioffi
PR Coordinator: Maria Teresa Genovese
Managing Director: Niccolo Arletti
Brand Leader: Elena Korzhenevich
Account Supervisor: Luca Ruspini
Account Manager: Federica Giacomotti
Technical Director: Gianluca Mori
Production House: Magnolia
There are no glasses to help you see better when you drink and drive.
This poster was put up in a prominent location in the liquor section of the Dufry store in the duty free section of the Sharjah International Airport.
Advertising Agency: BPG Bates, Dubai, United Arab Emirates
Creative Director: Leslie James
Art Director: Vuk Ristivojevic
Copywriter: Micky Kalita
Published: April 2014
Up to 3,120 hours of live music.
Live and more live everywhere in France throughout the 60 Cultura retail outlets. Over 250 concerts and showcases from 14th May until 8th June.
Advertising Agency: St John’s, Paris, France
Creative Directors: Bruno Delhomme, Thomas Birch
Art Director: Alexandra Chapuis
3D-CGI: Pell Mell
Published: May 2014
Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Art Director: Lera Gamrekelidze
Published: February 2013
Opel has a problem. A lot of Danes think it is a boring car. To help change this, Danish agency Uncle Grey went to greta lengths to change this perception– literally. First they held a focus group, hearing people describe how boring Opel was.
This quiet, poetic anti-smoking ad offers up all the things people could do if they quit smoking.
Jura single Malt Whiskey crowd sourced its tasting notes to create a garden of taste that lived at their annual Whisky Festival. Famed food art curator Miss Cakehead created the interactive installation that illustrated the crowd sourced tasting notes. Thus festival goers were treated to a surreal Willy Wonka-meets-Beetlejuice world of rows of shoes for leather, a bed of chocolate as well as a leather suitcase and bones representing musky depth, or something.
Mobile Telesystems wanted to get the word out about their 4G speed being superior for mobile internet browsing. They did so in a way that attracted a lot of attention.
Adidas reigns this week with its main World Cup spot “The Dream,” which captured No. 1 on the Viral Video Chart. Produced with an unreleased track by Kayne West, the spot stars Argentina’s Lionel Messi, who tosses and turns in bed as he dreams of the days leading up to the big game and competing on the international stage with rivals Dani Alves and Luis Suarez, among others.
It’s a response to archrival Nike’s “Risk Everything” campaign, which has been the top 2014 World Cup spot to date and has dominated the chart over the last month. “The Dream” garnered an impressive 25 million views last week, 21 million views more than Nike’s aforementioned spot, which came in at No. 3 this week.
A collaboration between Disney, Lucasfilm and UNICEF debuts at No. 5 with a spot that unveils an exciting opportunity for donors with a chance to land a cameo role in the upcoming Star Wars film; Ford makes No. 4 in a push for the Mustang’s launch into European markets; and Nike’s second World Cup-themed advert featuring Turkish footballer Arda Turan comes in at No. 6.
JWT Amsterdam has put together a World Cup campaign for ING, main sponsor of the Dutch national football team.
The campaign is built around the tagline/question, “What’s it going to be?” Visitors to the campaign website are encouraged to share their own answer to that question and predictions about the 2014 World Cup in Brazil. The campaign launched in earnest on May 17th, with the above 50-second television ad, directed by Marco Grandia. Shot on location in Rio de Janeiro, the spot follows 32 children who represent 32 nations as they prepare for their own version of the World Cup. The second spot in the campaign will debut on June 12th, the day the World Cup kicks off in Brazil. At the end of the spot, voiceover from Dutch football commentator Evert ten Apel will invite viewers to enter an online pool filling in their predictions for each scheduled World Cup match.
“Of course it’s every creative’s dream to come up with a World Cup campaign, especially when you have a client that loves football as much as you do,” said Bas Korsten, executive creative director, JWT Amsterdam. “Because next to a campaign with an online heart that spreads across 8 or 9 different channels, it’s mostly the love of football that wins. It has the power to bring together a nation. And we hope this campaign from ING will help achieve just that goal.”
Stick around for credits and the second spot after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Wendy’s gets its weird on with a faux talk show called “Couch Party With Arkady,” while KFC keeps plugging its family-centric “Game Night bucket” promotion, now with a different family. And Popeyes is trumpeting the return of its Chicken Waffle Tenders — boneless chicken strips with a waffle batter, served with fries, a biscuit and honey maple dipping sauce for $4.99. For the backstory on the culinary inspiration for the limited-time menu offering (available through June 29 this time around), see Maureen Morrison’s report about the initial launch last summer.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
When most great spec projects make the rounds among the Internet’s creative community, it’s assumed the work will never see the light of day. Here’s a notable, wonderful exception.
Late last year, Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos. At the time, he said he wanted to convey “the belief that every child with Lego can become a great artist like Da Vinci and Vermeer.”
This month, he posted a new gallery, this time empowered to call it simply a “campaign for Lego.” The official versions (largely similar but for the word “Imagine” embedded at the top left) were produced by agency Geometry Global in Hong Kong, with Sodano as art director.
Check out the four official executions below:
Via The Inspiration.
Next time you’re out at bar tying one on, you might want to reconsider your choices—if you happen to be drinking in Japan.
Ogilvy & Mather and bar chain Yaocho bring us this glimpse into a strange phenomenon in Japan where lots of people apparently literally drink till they drop, and sleep on the street.
To curb this disturbing trend, the slumped-over drunks are made into PSA billboards—framed within a square of white tape and adorned with the hashtag #NOMISUGI, which translates to “too drunk.” Instagram users all over Japan have been capturing these impromptu ads, which are an effort to shame people into behaving better.
We’re not sure if it’s staged or not, but it’s a hilarious concept, and worth a look below.
CREDITS
Client: Yaocho
Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Directors: Yasuhito Imai, Federico Garcia
Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production Company: Babel Label
Director: Kentaro Shima
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