The Non Violence Project: Stalin, Hitler, Osama


Film
The Non Violence Project

Advertising Agency:McCann, Mexico City, Mexico
Ceo:Nicolas Guzman
Executive Vp Creative:Javi Carro
Vp Creative:Breno Cotta
Copywriter:Javi Carro
Art Director:Alejandro Lopez
In House Chief Producer:Juan Gonzalez
In-House Producer:Emmanuel Aguilar
Account Director:Veronica Perez
Account Executive:Christian del Rio
Production House:Comon Pipol
Director:Igor Fioravanti
Executive Producer:Arturo Romero
Producer:Héctor Rivero
Music:Prado Sur

Nestle: We Want to Be a Health and Wellness Company


Nestle wants to be a health and wellness company.

According to a request for proposals sent to advertising agencies this month, the food-and-beverage giant is hunting for an agency to take on a corporate brand assignment. The goal is to change consumer perception of Nestle from a “trusted chocolate company” to a “recognized and trusted food and beverage, nutrition, health and wellness company.”

The scope of the assignment is domestic, and asks agencies to develop a “big idea,” along with four TV executions for the Nestle corporate brand. The specified focus is on Nesquik, Gerber, Outshine and Pure Life.

Continue reading at AdAge.com

Bitcoin Comes to Pay-TV: Dish Network Adopts Cryptocurrency, but Why?


Dish Network will begin letting its subscribers pay their bills with bitcoins later this year, the company said on Thursday.

The satellite TV giant will be the first subscription pay-TV provider to make the move and one of the biggest companies to begin accepting the currency to date. Other companies that currently accept bitcoin include mobile gaming company Zynga and dating web site OkCupid.

“We always want to deliver choice and convenience for our customers and that includes the method they use to pay their bills,” said Bernie Han, exec VP and chief operating officer at Dish Network. “Bitcoin is becoming a preferred way for some people to transact and we want to accommodate those individuals.”

Continue reading at AdAge.com

Vintage Siren Editorials – Lara Stone stars in the 032c Magazine Summer 2014 Issue (GALLERY)

(TrendHunter.com) London-based photography duo Sean & Seng photographed Dutch beauty Lara Stone for 032c Magazine’s Summer 2014 issue. To achieve a distinctly vintage vibe, the duo opted for a grainy, red-…

Debonair Gentleman Editorials – David Gandy Stars in this Elegant Feature for GQ Style Brazil (GALLERY)

(TrendHunter.com) Supermodel David Gandy stars in the “O Classico Gentleman” editorial for GQ Style Brazil. Gandy is captured by photographer Arnaldo Anaya-Lucca’s lens while posing in a range of…

Drew Brees ‘Retires’ in Order to Fulfill Bike-Riding Dream

Though it’s been a minute since his New Orleans Saints last won the Super Bowl, Drew Brees‘s status as one of the elite quarterbacks in the NFL hasn’t really diminished. Unfortunately, though, it seems the play-calling and other rigors of the season just aren’t cutting it for the record-setting QB these days as he’d much rather be riding a motorcycle, something that isn’t allowed per his NFL contract (well, at least the one in the ad). So, what’s the best solution? Well, retirement of course. Therein lies the premise of this new spot for the Can-Am Spyder from Chicago-based shop, The Escape Pod.

The Spyder itself is the most interesting character in the ad as it looks like something Lucius Fox would draw up for Bruce Wayne. Complete with a little dubstep and, yes, doves, the 90-second spot is a fairly amusing effort that lets Brees flaunt his off-the-field personality as he fulfills his wish. Plus, after the million Brett Favre retirement/unretirements that plagued the media a few years back, we’ll gladly take this fake one any day. Oh yeah, did we mention that there’s also a contest to win a Spyder? Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Working Not Working Lists Most Desirable Full-Time Gigs

Freelance network Working Not Working has unveiled a list of the top 46 companies its freelancers “would kill to work” for full-time, and the list includes several advertising agencies. Among the agencies Working Not Working freelancers would most like to work for are: 360i, 72andSunny, Barton F. Graf 9000, BBDO, BBH, Droga 5, Goodby Silverstein & Partners, Mother, Periera & O’Dell, Venables Bell & Partners, and Wieden+Kennedy. The list also included a wealth of design and production companies, as well as Google, HBO, Cartoon Network, Tesla, and NASA (for some reason). Stick around for the full list after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

We Got A Look Inside The 45 Second Process That Goes Into Creating A Single Social Media Douchebag Score

Social_Effort_Scale.jpg

For its client Axe, Barton F. Graf is out with the Social Effort Scale, a social media analysis tool that takes a look at whether or not you are trying too hard. In essence, it determines your level of douchebaggery. In about 45 seconds. That’s a lot faster than some of those other “processes” floating around this week.

Just head over to Social Effort Scale, log in with Twitter, Facebook and Instagram and you will be presented with a score that lands you in one of three bell curve segments, Trying Too Hard, Effortless or Not Trying Hard Enough.

Sadly, our score placed us in the Trying Too Hard category confirming the apparent fact we’ve been a douchebag all along. But at least we don’t write upworthy-style click-bait headlines that have ruined the internet as we know it. Oh wait.

Neutrogena Repackages Sunscreen Product For Idiots

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This is brilliant. And yet, such a sad indicator of how stupid people are. DDB Brussels is out with work for Neutrogena’s new Cloudscreen sun protection product. Why Cloudscreen instead of sunscreen?

Because even though people know that UV rays can still get to you through clouds, they are too stupid to use sunscreen on cloudy days. So Neutrogena just repackaged their same old sunscreen product and called it Cloudscreen.

Now when idiots go to the beach on a cloudy day, they now have a product they can understand.

LifeNews Mobile Application: A boost for citizen journalism


Media, Online, Mobile
LifeNews

The app allows users to actually become reporters for the TV channel in real- time and get rewards.

Advertising Agency:‘Rabocheye nazvaniye’ Bureau, Moscow, Russia
Executive Creative Director:Igor Sayfullin
Creative Director:Fyodor Naumov, Iskander Yerimbetov, Ivan Proskuryakov
Account Manager:Daria Kraynova

Mobile TeleSystems (MTS): Instagram Provocation


Online, Mobile
Mobile Telesystems

BACKGROUND
No one likes waiting. Especially when it’s about mobile Internet.

OBJECTIVE
Only the fastest 4G LTE mobile Internet won’t keep you waiting. And this was the message we had to bring home to our subscribers.

IDEA
We got the hottest girls in Russian show business/the most popular Instagram bloggers: Victoria Bonya, Alena Vodonaeva and Anna Sedokova to upload the most staggering pictures with the following hash tags: #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod.  Here it is. Yup, it’s just a photo, not connection problems, as you may have thought. The visitors were at a loss, and the number of comments grew further and further. But two hours later our beauties uploaded a video reveal containing the MTS 4G ad. And they apologized for creating too much “expectation” among their subscribers.

RESULTS
– The campaign attracted the attention of 1.6 million curious visitors.
– And when the other users started to upload tease picture on their accounts, the number of people involved grew to 3 million.
– This has been the quickest advertising campaign for the fastest mobile 4G Internet from MTS

Advertising Agency:Bbdo Moscow, Russia
Creative Director:Nikolay Megvelidze
Creative Group Head:Alexey Starodubov
Director:Alexey Starodubov
Editor:Alexey Starodubov
Group Account Director:Vladlena Obukhova
Account Manager:Luiza Vasyutina
Head Of Tv Production:Boris Anisonyan
Producer:Valery Gorokhov

Volkswagen ACC System: Dog, Iguana


Print
Volkswagen

Danger is just a matter of distance.
ACC System. Keeps you at a safe distance from the vehicle ahead.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Chief Creative Officer:Marcello Serpa
Executive Creative Director:Luiz Sanches
Creative Director:Marcos Medeiros, Andre Kassu, Bruno Prosperi, Renato Simoes
Art Director:Marcelo Tolentino
Copywriter:Marcelo Pignatari
Photographer:Mariana Valverde

Watch: 'Nothing kills creativity faster than burnout' warns Arianna Huffington

Arianna Huffington has called on the media and marketing industries to end “the collective delusion that burnout is the way to succeed”.

Olivier Altmann quits Publicis to launch start up

Olivier Altmann, one of France’s most respected creatives and the Publicis network’s one-time global creative chief, is quitting the group to start his own agency.

Startup Targets Pinterest Users With Native Mobile Ad Format


A startup that provides and optimizes content for Pinterest is going to start competing with the scrapbooking site for ad dollars.

Cincinnati-based Ahalogy provides marketers with Pinterest-ready content through a network of bloggers and other publishers, as well as analytics to increase their traffic and impact from Pinterest and other social-media marketing.

The company’s new offering, Ahalogy Mobile, allows marketers to display their own content in Pinterest-like format on mobile devices. It will also display full-screen ads that appear in the browser when a user leaves Pinterest, an alternative to the scrapbooking services own “Promoted Pins.”

Continue reading at AdAge.com

GE CMO Beth Comstock: B-to-B Marketers Can't Sell If They Can't Tell a Story


B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the sales pipeline, GE CMO Beth Comstock said Wednesday at the annual Business Marketing Association meeting in Chicago.

Business marketing can and should have emotion, and connect with people first, said Ms. Comstock, the top marketer at one of the largest and best-known business marketers.

GE’s recent campaign from BBDO was designed to do that, she said. The push, including frequent TV commercials, highlights the company’s role in building underwater turbines powered by tides; connecting health-care institutions through mobile devices; and helping create trains that are more environmentally friendly. The spots add an emotional element by describing the efforts through the eyes of a young girl whose mom works at the company.

Continue reading at AdAge.com

Floral Patterns

La directrice artistique anglaise Gem Fletcher a réalisé la série « Floral Patterns » dans laquelle elle explore les plantes et leur ADN en mélangeant des motifs sur les feuilles et dans le fond. Un set design de Sarah Parker et des photos signées Victoria Ling, à découvrir.

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Budweiser convida o mundo a celebrar como um só

Nada de favelas, paisagens coloridas ou crianças disputando a posse de bola. A Budweiser escolheu um caminho diferente em seu filme para a Copa do Mundo FIFA 2014. Com criação da Anomaly, Celebrate as One optou pelo cenário urbano, a dramaticidade do preto e branco, em um comercial que de certa forma é mais contido, mas não menos emocionante.

É possível reconhecer algumas paisagens brasileiras, e o clímax do gol é a celebração que une as pessoas, seja comemorando com os amigos, seja brindando com uma Bud. Simples e eficiente, com uma produção belíssima da Reset e pós da The Mill.

bud

Brainstorm9Post originalmente publicado no Brainstorm #9
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Apple confirma compra da Beats e foto de Tim Cook com Dr. Dre gera buzz

Estava difícil negar a compra da Beats depois do vazamento do vídeo em que Dr. Dre se proclamava o primeiro bilionário do hip hop, e talvez por isso a Apple tenha decidido jogar limpo. A empresa anunciou nesta quarta-feira que realmente adquiriu a Beats Electronics, em um acordo de 3 bilhões de dólares.

O curioso, contudo, é que grande parte do buzz gerado pela confirmação advém da foto que celebra o negócio, na qual Tim Cook aparece casualmente apoiado em um dos braços, com a mão direita cobrindo o pulso esquerdo. A mídia especializada jura que essa teria sido a ~melhor~ forma que o CEO da Apple teria encontrado para ‘esconder’ um iWatch, que já estaria sendo testado internamente.

tim-cook-dr-dre-beats-iwatch

A foto abaixo, tirada no mesmo dia, parece desmentir esse rumor, mas alguns continuam achando que a pose teria sido proposital.

Com a WWDC tão próxima, é de se esperar que Tim Cook use essa deixa para fazer uma brincadeira no palco ou, quem sabe, para realmente apresentar o gadget. A conferência da Apple para desenvolvedores acontece na próxima semana, entre 2 e 6 de junho, em São Francisco, na Califórnia.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Coca-Cola mostra fases da vida dentro de um mesmo prédio

Através do ponto de vista de um balão vermelho, acompanhamos diferentes famílias pelas janelas de um prédio. Um bom storytelling compactado em 60 segundos, em mais um comercial açucarado da Coca-Cola (sem ironia aqui).

São elegantes transições que exemplificam fases da vida, começando por um casal de adolescentes trombando na rua, mudança para um novo apartamento, filhos, ida pra faculdade, e até uma festa de 50 anos de casamento.

A criação é da Wieden + Kennedy.

Coca-Cola

Brainstorm9Post originalmente publicado no Brainstorm #9
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