Brands are beginning to make the connection between their own role models and their consumers, creating a new kind of brand kinship, writes RKCR/Y&R’s chairman Mark Roalfe
(TrendHunter.com) Duncan Anderson has put together an ingenious method for keeping herbs fresh even after taking them out of the store.
His design uses a cardboard base that’s filled with a plastic bag and…
Le Kintsugi est un art japonais qui consiste à rassembler les pots cassés pour en faire de nouvelles créations céramiques, en utilisant une laque mélangée à de l’argent ou de l’or. Tokyobike a récemment organisé à Londres un atelier d’initiation à cet art singulier et a filmé deux artistes à l’œuvre : Muneaki Shimode et Takahiko Sato.
Facebook is ramping up its attempts to woo automotive manufacturers by claiming it has made significant strides in helping car brands with both overall consideration and lead-generation.
(TrendHunter.com) Seafood packaging isn’t the only thing receiving a fishy makeover from graphic designers and advertisers alike. Fish-inspired packaging has made its way to products such as chocolate and even…
(TrendHunter.com) The Harper’s Bazaar Brazil May 2014 cover shoot focuses on the pre-fall 2014 collection of Dior. Although known for its ladylike designs, the pieces that make up this fashion line are given a bit…
(TrendHunter.com) Finding the right tools to organize all of the necessary gadgets and knick knacks found in the house can be difficult, not to mention unstylish at times, but the Uook Wall Organizer hopes to help….
(TrendHunter.com) Men and women are bound to find themselves drooling over the images of the GQ Magazine May 2014 editorial. That is the point, after all. Although wearing a classic white tee, model Hannah Davis…
Direct Marketing
Atrium Shopping Mall
Easily located and strategically placed, Santo André’s newest shopping mall was conceived to be near the people. More than saying that, in its inauguration week we decided to show how to get there in a very personalized way.
Advertising Agency:Tudo, Sao Paulo, Brazil
Creative Director:Rodolfo Barreto
Copywriter:Fernando Brandt
Art Director:José Veloso
Planning Director:Cleber Paradela
Planning:Carlos Tavares
Media Manager:Maria José França
Illustrator:Leon Martinez
Animator:Jader Gudin
(TrendHunter.com) Lexi Boling poses in a range of 60s inspired beachwear looks for the May 2014 issue of Vogue Italia. This retro editorial is lensed by visionary photographer Steven Meisel who captures the model…
(TrendHunter.com) When it comes to Girl Guide Cookie branding, the box designs are in much need of an update. They have stayed the same way for quite some time, so Adrian Librojo took it upon himself to rethink how…
A empolgante abertura de “Game of Thrones” ganhou contornos 16-bits nas mãos do usuário do YouTube NicksplosionFX.
A introdução foi recriada como se fosse ambientada no universo de “Super Mario World”, incluindo a trilha sonora e as fases do jogo apresentadas como os locais de Westeros.
Assista acima. E o vídeo abaixo faz uma comparação lado a lado:
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Teddybear lamp by designer Matthew Kinealy was created for manufacturer SuckUK. The cute and cleverly-designed illuminator features a stuffed animal base that is accented with a traditional…
If you thought the U.S. had weird political ads, check out this bit of insanity from Denmark: a 90-second cartoon that stars a character called Voteman, who isn't apathetic about voting, or about getting pleasured by five ladies at the same time at the 12-second mark.
The video also includes a decapitation, dolphin surfing, lots of violence as well as more sex—as Voteman goes on a 'roid-rage rampage, physically forcing Danes to vote in the upcoming European election (where they'll decide on weighty topics like climate regulation, agricultural subsidies, and chemicals in toys).
The video was posted Monday on the Danish Parliament's social media sites before being swiftly removed. The parliament speaker later told the Associated Press that the government should "be more careful with what we put our name to."
Warning: This cartoon is NSFW.
“Everybody wants to get in on the action,” said Joe Mandese, editor in chief of MediaPost, who estimated there would be “almost 100 events” by the time the upfronts conclude.
(TrendHunter.com) While slippers offer a convenient way to kick back and relax at home, wearing them outside is often a fashion faux-pas, but the Mahabis Slippers are offering a sleek and stylish alternative that…
(TrendHunter.com) Music festival season is here, the latest one being Bonnaroo, which hits Tennessee mid-June, and the Marie Claire France June 2014 editorial showcases a range of worthy hairstyles for such events….
The network announced a fall schedule with shows about singing knights, a modern-day Eliza Doolittle and a medical examiner who appears immortal.
(TrendHunter.com) Rosanna Gault creates this stunning range of opulent shoe accessories that are guaranteed to turn heads. Based in London, United Kingdom, the designer is a graduate of the London College of Fashion…
WPP, the largest agency holding company by revenue, maintained its acquisition momentum in the first quarter by striking deals for 6 tech firms and 10 marketing and communications companies, according to research by M&A advisers Results International.
Omnicom Group , No. 2 by revenue, bought seven marketing and communications companies in the first quarter and Publicis Groupe, No. 3, bought five. Neither bought any tech companies, despite their claim that their now-abandoned merger plan was partly motivated by competition from tech giants like Google and Facebook.
“WPP is the only one doing tech deals,” said Jim Houghton, a partner at Results International. “It’s ironic, given that Publicis and Omnicom wanted to focus on a new, technology-driven world — a world that might have looked a bit like what WPP is doing.”
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