Hasta La Creative!

Media, Promo, Direct Marketing, Design, PR
Rip Curl Pro Store Warsaw

Havas Worldwide Warsaw came up with a creative way for the visually impaired to see colors of their clothing. Together with Rip Curl Pro Store Warsaw, who wanted to emphasize the power of color in its newest collection, the agency came up with a simple solution, which should be available in every store worldwide – Braille Clothing Tags. The tags are made of fabric and are attached to clothing. They are readable both for the visually impaired and for people with sight. The visually impaired can sew the tag into the clothing and never wonder again what color they are wearing – sewing is a simple manual action that every visually impaired can easily perform. If a person who can see colors buys any clothing in the Rip Curl Pro Store, the tag is donated to the visually impaired, who can sew it to the clothing they already own. We believe we are starting a revolution and other brands/retailers will follow. We have shown how simple and easy it is. In addition, the agency created a video, promoting the action, featuring Pawe? Urba?ski the first Polish visually impaired to climb Kilimanjaro

Advertising Agency:Havas Worldwide Warsaw, Poland
Chief Creative Officer:Wojciech Dagiel
Creative Director:Kuba Bogaczy?ski
Art Director:Sylwia Rekawek Michon
Copywriter:Patryk Micho?
Senior Broadcast Producer&Art Buyer:Magda Matuszewska
Account team:Katarzyna Wierzbicka, Sandra Kope?

Automakers had a strong 2013, moving 15.5 million units, according to Edmunds.com. This year is projected to be even stronger.

Does that mean that the predictions about the death of driving are overstated? Not entirely. The trend’s here to stay.

There’s a difference between the stats on driving and the stats on car sales. Car sales might have upward- pointing arrows, but several stats that underlie car demand are all trending downward: miles driven, percent of teenagers getting their licenses and number of vehicles per household. Let’s recap the environment. Four factors are working together to dampen long-term demand and usage.

Continue reading at AdAge.com

Media, Promo, Direct Marketing, Design
Amaral Carvalho Hospital

Advertising Agency:DM9 DDB, São Paulo, Brazil
Creative Vp:Álavaro Rodrigues
Creative Directors:álvaro Rodrigues, Diogo Mello
Art Director:Guilherme Cunha
Copywriter:Otto Pajunk
Account Services:Renato Fachim
Project Manager:Monique Lima
Technology:3bits
Image Production:Trator Filmes
Film Director:Will Mazzola
Sound Production:Sonido

Le photographe français Vincent Binant fait des photos de mode, très souvent en noir et blanc et avec un très beau grain qui donne beaucoup de profondeur aux visages de ses modèles. Avec une esthétique cinématographique, il fait dégager des émotions fortes du regard des femmes. A découvrir ci-dessous.

Print
4 Pines

Advertising Agency:Grey, Sydney, Australia
Creative Director:Chad Mackenzie
Art Director:Adam Frazer
Copywriter:Daniel Staudinger
Senior Account Manager:Evan Karas
Marketing Manager:Adrian Lugg

Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.

Thetrainline.com has launched an ad campaign promoting its smartphone app, using humour to convey how the software is good for saving consumers money on train fares, but useless for saving them from tedious and life-threatening situations.

Film
Megafon

Write. Watch. Create your own Olympic history with mobile internet from Megafon.

Advertising Agency:Leo Burnett Moscow, Russia
Executive Creative Director:Mikhail Kudashkin
Creative Director:Selim Unlusoy
Art Director:Eugenia Balabanova, Taisiya Ganzha
Copywriter:Ivan Dergachev, Alina Buzina
Director:Wouter Stoter
Production House:Bazelevs

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

(TrendHunter.com) Capital One Race for Kids is an urban adventure you won’t want to miss! Your team of four will compete in 10 themed challenging checkpoints in a race to the finish line. Checkpoints are designed…