Hasta La Creative!

(TrendHunter.com) Realistic Cartoon Character drawings take the step towards showing us what our favourite cartoon characters might look like in the real world. Korean artist Seung Hoon Roh has taken the beloved…

WhatsApp founder Jan Koum has spoken out against “inaccurate and careless” rumours that the messaging app may open up its data for new owner Facebook to exploit for advertising purposes.

Mattias Lind, architecte de White Arkitekter a conçu une maison en papier « Chameleon Cabin » qui change d’aspect en fonction de l’angle de vue du spectateur. La maison semble être construite à partir de marbre noir et blanc. Le jaune vif de l’intérieur de la maison offre un aspect chaleureux, contemporain et esthétique.

Online
Chezz

CHEZZ JUMPER. Interactive Sound Machine Task: To attract young people, interested in music and technology, to the brand in the internet and give them a chance to win tickets for Global Gathering Music Festival Idea: Controlling sound from the speakers, players had to move Chezz beer cap to a prize zone (an improvised stage). We established a clear relation of the brand to music, so that a product (Chezz cap) became the central figure of the whole ad campaign How it worked: • A stand-alone site with a Social API Facebook authorization • A real time game • Players had 3 attempts for 15 seconds in order to throw Chezz beer cap on the stage. Those who failed had to invite their friends in order to get more attempts to continue the game • 2 modes of control: in a browser or using a smartphone as a gamepad Design: • 6 large speakers with fixed diffusers on the scale • The speakers were controlled by a computer with a multichannel soundcard • Mechanisms of reset and fixation, a monitor, LED-lighting and requisites • The mechanism was managed by a controller connected to computer • Available 24/7 Results: • 440 291 unique visits • 17302 played games by 8 507 participants • KPI was reached and overperformed on the branded communities of Facebook and Vkontakte for 233% and 44% • Even 14.6% of the bounce rate enabled to get 70,656 “free of charge” visits

Advertising Agency:GRAPE Ukraine
Ceo:Iuriy Gladkiy
Creative Director:Sergey Milyuk
Strategic Director:Sergey Kuzmenko
Client Service Director:Ksenia Sokur
Art Director:Natalia Strelchenko
Video Art Director:Arkadiy Pasechnik
Production Director:Elena Salivon
Technical Director:Mikhail Maslivets
Developer:Sergey Uperenko, Vladimir Lyannoj, Alexandr Syryc
HTMLcoder:Sergey Uperenko, Vladimir Lyannoj, Alexandr Syryc
Copywriter:Alexandra Alekhina
Analyst:Andrey Kolesnik
Social Media Planner:Daniil Malukha

(TrendHunter.com) Stunning model Ming Xi stars in the ‘Smart Tools’ editorial for Vogue China. This series cleverly mocks the lengths that women will go to in the name of beauty. These photos focus in on…

(TrendHunter.com) Coming from a country that knows a thing or two about fashion, these China Vogue fashion editorials show just how avant-garde the publication can be. Most of its looks are extremely edgy, avoiding…

(TrendHunter.com) Changing the way people think about staircases, Object Eleve by Mieke Meijer combines the functionalities of a desk, drawers and shelves all in one, while also allowing people to move in between…

The moment that products appear on television screens, viewers are encouraged to purchase them on their second screens.