Hasta La Creative!

Lucky Generals, the start-up from Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, has created an ad for the Labour Party ahead of today’s Budget.

Sarah Silverman breaks off her romance with a walking, talking coffee cup in EnergyBBDO's snappy new spots for Orbit Gum.

As the comic pitches ideas to Hollywood producers ("My character can solve crimes, but she chooses not to."), the anthropomorphized container interrupts, and Silverman tells him their relationship is over.

While definitely more safe for prime time than Silverman's usual fare, the ads include a few sly double entendres, like the cup's announcement that "I have your lipstick all over my rim."

"Break up with lingering food" is the tag, used in January for a spot in which the cup has another uncomfortable public split. Speaking of breakups, "fabulous" Orbit spokeswoman Farris Patton is nowhere to be seen, but Sarah's mouth shines just as bright.

Will there be a sequel? The cup can be recycled, after all. Or maybe next time, Silverman can break up with a bowl of bulgogi because all the spice has gone out of their affair. 

Be sure to check out our recent Q&A with Silverman if you're curious about her perspective on advertising, including her PSA co-starring a pro-choice Jesus. 

Orbit has also created Spanish-language versions of the ads, sadly not featuring Silverman. Check out one after the jump.

Untitled has signed Grant Heslov, the director, producer and screenwriter, for commercial directing. Heslov, who won a producing Oscar for “Argo,” has most recently directed a series of commercials for Nespresso and Mercedes as well as two TV campaigns in China, launching the E Class Mercedes Benz. In addition to his feature film work as a producer, which includes “Good Night and Good Luck,” “The Monuments Men” and “August: Osage County,” Heslov directed the comedy “Men Who Stare at Goats” and half the episodes of “Unscripted,” a 2005 comedy-drama series that aired on HBO.

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Outdoor, Design, Print
Novartis

The idea is based on a simple true insight, which is when you got allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. So we spoofed on that insight, and we created the art of sleeping with allergy, an art that need a lot of practice.

Advertising Agency:Memac Ogilvy, Cairo, Egypt
Creatives:Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director:Michael Habib
Copywriter:Khaled El-Sherbiny
Illustrator:Ryad Yousry
Photographer:Ahmed Othman
Account Directors:Noha Rashid, Mohsen Farid

(TrendHunter.com) Fresh-faced male model Fabio Mancini stars in this stylish preppy punk editorial for ADON Magazine. These looks could be described as formal, but they each contain rebellious elements that make them…

Lindsay Nuttall, joint chief digital officer at BBH, and former marketer at the BBC, E4, MySpace and ASOS, believes that “everyone is winging it” and reflects on how the internet shaped her career, as part of Marketing’s series to mark the 25th anniversary of the World Wide Web.

Outdoor, Print
Land Rover

Advertising Agency:Greekvertising, Athens, Greece
Creative Director:Alessio Criscuoli
Art Director:Alessio Criscuoli
Copywriter:Naya Koutroumani
Illustrator:George Kazakos, Cgworks

The Facebook users is expanding at a steady rate and represents an incredibly large number of people. The numbers of real markets present at Facebook is also similarly staggering and is very thrilling for web businesses. Facebook is basically open for business all around the clock and each single day of the year. Now that promotion has been there for a while, people have grown comfortable to seeing them. All you need to do is put all that together, and you will see the reason it is so great for internet marketers. So that is some things about the ads, but needless to say that is not all that is offered at Facebook for marketing. There are truly huge opportunities concerning simple business networking that you can be engaged with.

Fan pages have been raging for well over a year, but we have the impression that not every marketer is choosing to make use of it. We’re contemplating about what may be done with business fan pages. If you have multiple sites in different markets, then naturally the smart thing is to build a fan page on its own account. You really do not want to expose all your businesses on one account. Fan pages are instruments for relationship marketing along with business marketing. In a very real manner you are branding your self with your fan page. That is exactly why relationship marketing really has to be provided its due when you are making use of fan pages.

As you work with your fan page, then skip right over the hoopla and other points that turn people off. It does appear to us that very many are no longer interested to see hype, and you can most likely do better without it. When you look at it, hype is not a required part of marketing. Unless of course you are an established name, then you could have a hard time building friendships based on hypey techniques. You will get much farther with people if you are just normal and not some super marketing man or woman with a lot of hypey material. Offer solid and useful information on your fan page and actively engage the people who take the time to visit. You can build something truly solid with that method. After that, hopefully they will tell others about you, and that is when things can get really very exciting.

Do something special for your fans as often as doable. Keep in mind this is all about them, and that is what excellent relationship marketing is all about from the standpoint of a marketer. It really is not very hard at all to locate discount sites with coupons you can inform your fans about. How about producing things like a faithful customer, or fan, card; even though it is digital it doesn’t matter. How about locating great Facebook apps you can tell them about. You could do fun things like run contests and have cool awards such as a special discount for something really nice. You want to develop a neighborhood feeling and get people to end up engaged. Be lively on your fan page and inspire people to return by merely giving them a good reason to do so.

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(TrendHunter.com) While metal sheet-enclosed housing might sound like something from the apocalypse, David Weiner Architects manages to make the Berkshire Pond House into something more than that. Indeed, metal…