Mark Cody, Tesco’s senior group marketing manager for mobile, explores the “enormous opportunity” smartphone shoppers present for marketers, ahead of a panel discussion with RadiumOne at Advertising Week Europe next week.
Social video experts Unruly review the latest viral ad by Snickers in Australia.
The Red Brick Road has created an interactive map of the pubs of adland, ahead of Advertising Week Europe.
The Cabinet Office has appointed Rainey Kelly Campbell Roalfe/Y&R as its lead strategic and creative partner for the ‘Great Britain’ campaign, which promotes the UK overseas.
Joint est une société de production, situé à Pearl, dans le quartier de Portland. Leur bureau, conçu par Jessica Helgerson, a été construit comme un entrepôt puis transformé par l’architecte en un bureau pratique et magnifiquement conçu. Une ambiance chaleureuse, riche et confortable caractérise cet espace.
Marketers beware: A Supreme Court ruling this week could lead to more false-advertising lawsuits.
The unanimous decision issued Tuesday set new rules for which companies have the standing to sue under the decades-old Lanham Act, a federal law businesses use when suing each other over false ad claims. Previously, lower courts had interpreted the statute inconsistently, with some allowing for more lawsuits and others taking a more restrictive stance.
But what Tuesday’s decision makes clear is that a company does not have to be a direct competitor to sue another company. And that, said several ad lawyers, could raise the legal risk for marketers. “Ultimately it will lead to more lawsuits because historically there has been this question of whether use of the Lanham Act was limited to direct competitors,” said Linda Goldstein, a partner with Manatt, Phelps & Phillips “This really opens up the field to a wider spectrum of plaintiffs.”
SapientNitro has acquired Campfire, a digital creative boutique and its second agency purchase of the year.
Parent company Sapient, best known for its roots in information technology, has for years attempted to diversify by adding creative agency services, mostly through M&A and talent, in its SapientNitro division.
Campfire joins a handful of SapientNitro acquisitions over the past few years. In 2011, SapientNitro bought Clanmo, a mobile shop based in Cologne, Germany. Later that year, it acquired D&D Holdings, a London-based ad agency. In 2012, it set its sights on the U.S., acquiring Portland, Ore.-based digital agency Second Story and mPhasize, a marketing analytics company in Westport, Conn. And in January it bought Hispanic marketing shop La Comunidad.
O2 has shifted its focus away from quantity of mass new customer sign-ups and towards acquisition and retention of key segments, a marketing conference in London heard yesterday (27 March).
Basé en Pennsylvanie, l’illustratrice autodidacte Euclase a fait une série d’illustrations hyperréalistes à partir de photos d’acteurs, de célébrités et de personnages issus de la pop culture qu’elle a numérisées pour dessiner par-dessus. Les illustrations numériques sont à découvrir dans la suite.
Eight writers and video producers had accused Baidu of violating their right to free speech by blocking users in the United States from viewing their pro-democracy material.
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Volkswagen has launched a six-month online video campaign with Dennis Publishing’s Auto Express brand, aimed at demonstrating its design features by putting them though a series of extreme situations.
Three chief executive Dave Dyson stars in a video that has been personalised for all customers by recording 4,500 name variants and will be sent direct to customers to promote Three’s 4G offer.
Kellogg’s, the company behind Rice Krispies, Frosties and Special K, is holding a pitch to appoint a sales promotion agency for EMEA.
Facebook has acquired UK-based Ascenta to benefit from its unmanned aircraft expertise as part of Mark Zuckerberg’s mission to connect everyone in the world to the internet.
Fasciné par les choses infiniment petites, le photographe Linden Gledhill a fait une série d’ailes de papillons prises en macro intitulée « Butterfly Wings ». La série montre l’esthétisme des motifs que l’on trouve sur les ailes de certaines espèces de papillons et qui ressemblent parfois à des pétales de fleurs.
Batchelors is targeting do-it-all mums in a new £1.4 million TV campaign for its Deli Box range.
Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio’s “first kiss”, which has dropped seven places after two weeks at the top.
(TrendHunter.com) The designers at Finnish company Feelis Helsinki are responsible for creating the adorable Moomin Light collection. These whimsical light fixtures have been designed to look like cute little hippos,…
Kia, the Hyundai-owned car marque, is looking to develop CRM as a core part of its marketing strategy and is holding a review find its first retained CRM agency.
Digital Cinema Media and D&AD have unveiled a compilation of ten of the best ads that have been inspired by film over the past ten years.
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